Research output per year
Research output per year
Personal profile
Research interests
For more information about my research, please visit my website, https://sites.google.com/site/georgeknox/
Current courses
Click here for my courses.
Keywords
- E-Commerce
- Retail Marketing
- Marketing Models
- Consumer Behaviour
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Dive into the research topics where George Knox is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Streaming Services and the Homogenization of Music Consumption
Knox, G. & Datta, H., 23 Jul 2020, Tilburg, 56 p.Research output: Working paper › Other research output
File2295 Downloads (Pure) -
Changing their tune: How consumers' adoption of online streaming affects music consumption and discovery
Datta, H., Knox, G. & Bronnenberg, B. J. J. A. M., Jan 2018, In: Marketing Science. 37, 1, p. 5-21Research output: Contribution to journal › Article › Scientific › peer-review
Open Access153 Citations (Scopus) -
Interaction orientation and complaint handling?
Ramani, G. V. & Knox, G., 2015, The Handbook of Research on Customer Equite in Marketing. Kumar, V. & Shah, D. (eds.). Cheltenham, UK: Edward Elgar Publishing Ltd., p. 448-465Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
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Customer complaints and recovery effectiveness: A customer base approach
Knox, G. & van Oest, R. D., 1 Sept 2014, In: Journal of Marketing. 78, 5, p. 42-57Research output: Contribution to journal › Article › Scientific › peer-review
113 Citations (Scopus) -
Incorporating direct marketing activity into latent attrition models
Schweidel, D. A. & Knox, G., 2013, In: Marketing Science. 32, 3, p. 471-487Research output: Contribution to journal › Article › Scientific › peer-review
63 Citations (Scopus)