Photo of George Knox
  • Warandelaan 2, Tias Building, room T 608

    5037 AB Tilburg

    Netherlands

  • United Kingdom

20072018
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Personal profile

Research interests

For more information about my research, please visit my website, https://sites.google.com/site/georgeknox/

Current courses

Click here for my courses.

Keywords

  • E-Commerce
  • Retail Marketing
  • Marketing Models
  • Consumer Behaviour

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2007 2018

Changing their tune: How consumers' adoption of online streaming affects music consumption and discovery

Datta, H., Knox, G. & Bronnenberg, B., Jan 2018, In : Marketing Science. 37, 1, p. 5-21

Research output: Contribution to journalArticleScientificpeer-review

Open Access
Music
Experimentation
Ownership
Digital music
Purchasing

Interaction orientation and complaint handling?

Ramani, G. V. & Knox, G., 2015, The Handbook of Research on Customer Equite in Marketing. Kumar, V. & Shah, D. (eds.). Cheltenham, UK: Edward Elgar Publishing Ltd., p. 448-465

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Complaint handling
Interaction
Amazon
Marketing
Marketing channels

Customer complaints and recovery effectiveness: A customer base approach

Knox, G. & van Oest, R. D., 1 Sep 2014, In : Journal of Marketing. 78, 5, p. 42-57

Research output: Contribution to journalArticleScientificpeer-review

Customer complaints
Complaints
Purchase
Managers
Simulation

Incorporating direct marketing activity into latent attrition models

Schweidel, D. A. & Knox, G., 2013, In : Marketing Science. 32, 3, p. 471-487

Research output: Contribution to journalArticleScientificpeer-review

Extending the BG/NBD: A simple model of purchases and complaints

van Oest, R. D. & Knox, G. A. H., 2011, In : International Journal of Research in Marketing. 28, 2, p. 30-37

Research output: Contribution to journalArticleScientificpeer-review

Complaints
Negative binomial
Purchase
Drop out
Purchasing