Photo of George Knox
  • Warandelaan 2, Koopmans Building, room K 745

    5037 AB Tilburg


  • United Kingdom


Research output per year

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Personal profile

Research interests

For more information about my research, please visit my website,

Current courses

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  • E-Commerce
  • Retail Marketing
  • Marketing Models
  • Consumer Behaviour

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Research Output

Streaming Services and the Homogenization of Music Consumption

Knox, G. & Datta, H., 23 Feb 2020, (Unpublished) Tilburg.

Research output: Working paperOther research output

  • Changing their tune: How consumers' adoption of online streaming affects music consumption and discovery

    Datta, H., Knox, G. & Bronnenberg, B., Jan 2018, In : Marketing Science. 37, 1, p. 5-21

    Research output: Contribution to journalArticleScientificpeer-review

    Open Access
  • Interaction orientation and complaint handling?

    Ramani, G. V. & Knox, G., 2015, The Handbook of Research on Customer Equite in Marketing. Kumar, V. & Shah, D. (eds.). Cheltenham, UK: Edward Elgar Publishing Ltd., p. 448-465

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

  • Customer complaints and recovery effectiveness: A customer base approach

    Knox, G. & van Oest, R. D., 1 Sep 2014, In : Journal of Marketing. 78, 5, p. 42-57

    Research output: Contribution to journalArticleScientificpeer-review

  • Incorporating direct marketing activity into latent attrition models

    Schweidel, D. A. & Knox, G., 2013, In : Marketing Science. 32, 3, p. 471-487

    Research output: Contribution to journalArticleScientificpeer-review