Photo of George Knox
  • Warandelaan 2, Koopmans Building, room K 745

    5037 AB Tilburg

    Netherlands

  • United Kingdom

20072018
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Research Output 2007 2018

2018

Changing their tune: How consumers' adoption of online streaming affects music consumption and discovery

Datta, H., Knox, G. & Bronnenberg, B., Jan 2018, In : Marketing Science. 37, 1, p. 5-21

Research output: Contribution to journalArticleScientificpeer-review

Open Access
Music
Experimentation
Ownership
Digital music
Purchasing
2015

Interaction orientation and complaint handling?

Ramani, G. V. & Knox, G., 2015, The Handbook of Research on Customer Equite in Marketing. Kumar, V. & Shah, D. (eds.). Cheltenham, UK: Edward Elgar Publishing Ltd., p. 448-465

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Complaint handling
Interaction
Amazon
Marketing
Marketing channels
2014

Customer complaints and recovery effectiveness: A customer base approach

Knox, G. & van Oest, R. D., 1 Sep 2014, In : Journal of Marketing. 78, 5, p. 42-57

Research output: Contribution to journalArticleScientificpeer-review

Customer complaints
Complaints
Purchase
Managers
Simulation
2013

Incorporating direct marketing activity into latent attrition models

Schweidel, D. A. & Knox, G., 2013, In : Marketing Science. 32, 3, p. 471-487

Research output: Contribution to journalArticleScientificpeer-review

2011

Extending the BG/NBD: A simple model of purchases and complaints

van Oest, R. D. & Knox, G. A. H., 2011, In : International Journal of Research in Marketing. 28, 2, p. 30-37

Research output: Contribution to journalArticleScientificpeer-review

Complaints
Negative binomial
Purchase
Drop out
Purchasing

From point-of-purchase to path-to-purchase: How pre-shopping factors drive unplanned buying

Bell, D. R., Corsten, D. & Knox, G. A. H., 2011, In : Journal of Marketing. 75, 1, p. 31-45

Research output: Contribution to journalArticleScientificpeer-review

Shopping
Marketing
Factors
Purchase
Retailers
2009

The consumers' rent vs. buy decision in the rentailer

Knox, G. A. H. & Eliashberg, J., 2009, In : International Journal of Research in Marketing. 26, 2, p. 125-135

Research output: Contribution to journalArticleScientificpeer-review

Rent
Retail
Diagnostics
Business model
Movies
2008

The power of planned uncertainty

Bell, D. R., Corsten, D. & Knox, G. A. H., 2008, In : International Commerce Review. 8, 1, p. 56-64

Research output: Contribution to journalArticleScientificpeer-review

Marketing
Uncertainty
Grocery stores
Purchase
2007

Simple models of discrete choice and their performance in bandit experiments

Knox, G. A. H., Gans, N. & Croson, R., 2007, In : Manufacturing and Service Operations Management. 9, 4, p. 383-408

Research output: Contribution to journalArticleScientificpeer-review