Personal profile
Research interests
Greg Richards has conducted research on a wide range of topics including creative development, cultural tourism, creative tourism, crafts tourism, youth tourism, sustainable tourism, tourism education and labour mobility in the tourism industry. He has also worked extensively on the analysis of cultural and creative development in cities around the world. His recent major publications include the volumes Eventful Cities, The Social Impact of Events, the Handbook of Cultural Tourism, Reinventing the Local in Tourism, The SAGE Handbook of New Urban Studies, Small Cities with Big Dreams, A Research Agenda for Creative Tourism and Rethnking Cultural Tourism.
Career
Professor of Placemaking and Events at Breda University of Applied Sciences, The Netherlands.
External positions
Research (ATLAS)
1 Apr 2024 → …
Partner (Tourism Research and Marketing)
1 Mar 2023 → …
Professor (Breda University of Applied Sciences)
1 Sept 2014 → …
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 4 Quality Education -
SDG 8 Decent Work and Economic Growth -
SDG 10 Reduced Inequalities -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
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25 Years of creative tourism: Are we being creative enough?
Richards, G., Binkhorst, E. & Smith, M., Apr 2026, In: Journal of Policy Research in Tourism, Leisure & Events. 9 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile2 Downloads (Pure) -
An exploration of the potential use of service robots among millennials and Gen Z's in nature-based tourism destinations
Hoogendoorn, G., Douglas, A. & Richards, G., Jan 2026, (E-pub ahead of print) In: Journal of Tourism Futures. 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile3 Downloads (Pure) -
An exploration of the potential use of service robots among millennials and Gen Z’s in nature-based tourism destinations
Hoogendoorn, G., Douglas, A. & Richards, G., 6 Jan 2026, In: Journal of Tourism Futures. 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile2 Downloads (Pure) -
Creative tourism: A tale of two papers
Richards, G., May 2026, In: Annals of Tourism Research. 118, 5 p., 104163.Research output: Contribution to journal › Review article › peer-review
File11 Downloads (Pure) -
Creative tourism: A tale of two papers
Richards, G., Apr 2026, In: Annals of Tourism Research. 5 p., 104163.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile2 Downloads (Pure)
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ATLAS Gastronomy and Tourism Research Group Meeting
Richards, G. (Contributor) & Fernandes, C. (Contributor)
15 Feb 2020 → 20 Feb 2020Activity: Participating in or organising an event types › Participation in conference › Scientific
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Making places through creative tourism?
Richards, G. (Speaker)
13 Oct 2017Activity: Talk or presentation types › Invited talk › Scientific
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The sustainability of cultural cities: A view from Barcelona
Richards, G. (Speaker)
4 Oct 2016 → 5 Oct 2016Activity: Talk or presentation types › Invited talk › Scientific
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Creative tourism: New opportunities for destinations worldwide?
Richards, G. (Speaker)
3 Nov 2015Activity: Talk or presentation types › Oral presentation › Professional
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Journal of Tourism Consumption and Practice (Journal)
Richards, G. W. (Reviewer)
2012Activity: Publication peer-review and editorial work types › Editorial activity › Scientific