• Warandelaan 2, Koopmans Building, room K 728

    5037 AB Tilburg

    Netherlands

Accepting PhD Students

20152020
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Personal profile

Research interests

I develop advanced econometric models that guide managerial decision-making and inform public policy in the area of digital media consumption (e.g., on streaming services, on digital TV). I have gained substantial experience working with large data sets and cloud computing. Apart from my interest in new media, I work on projects in the area of retailing.

Curious to learn more about my research? Watch this 2-minute YouTube video (in English, in Dutch).

Interested to learn more how I manage data- and computation-intensive research projects? See my lab documentation here.

Career

05/2018 - today

Associate Professor
Department of Marketing, Tilburg University, The Netherlands

 

09/2013 - 4/2018

Assistant Professor
Department of Marketing, Tilburg University, The Netherlands

 

Please download my most recent CV.

Teaching

(1) Research in Social Media (Data science skills for digital and social media research) [2014-...]

  • database management using SQL and MongoDB
  • web scraping and APIs
  • obtaining causality from observational data
  • entertainment industry data sets

(2) Digital and Social Media Strategies [2016-2017]

  • Bachelor course, introduction to digital marketing
(3) Others
  • Faculty-wide recognition for Teaching Excellence 2017, 2018, Tilburg School of Economics and Management (TiSEM); Winner of TiSEM's Best Teacher Award for Master course)
  • Winner of the Teacher of the Year Award of Tilburg University (2016)
  • University Teacher Qualification (since 2015)

 

Current courses

Click here for my courses.

External positions

Member of the Advisory Board (Gradient Metrics)

28 Jan 2019 → …

Keywords

  • Econometrics
  • Digital media
  • Marketing
  • Data science
  • Marketing Models
  • Companies And Internet
  • Big Data Analytics
  • Statistical Methods
  • Social media

Fingerprint Dive into the research topics where Hannes Datta is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 3 Similar Profiles
Brand equity Business & Economics
Music Business & Economics
Marketing mix Business & Economics
Marketing Business & Economics
Connectivity Business & Economics
Elasticity Business & Economics
Universality Business & Economics
Homogenization Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2015 2020

  • 4 Article
  • 2 Working paper
  • 1 Data set/Database
  • 1 Other contribution

Streaming Services and the Homogenization of Music Consumption

Knox, G. & Datta, H., 6 Jan 2020, (Unpublished).

Research output: Working paperScientificpeer-review

File
Music
Homogenization
Consumer knowledge
Politicians
Large groups

Universality or Differences in Marketing Elasticities in Emerging versus Developed Markets? The Moderating Role of Brand Equity

Datta, H., van Heerde, H. J., Dekimpe, M. & Steenkamp, J. E. B. M., 13 Sep 2019.

Research output: Working paperOther research output

File
Elasticity
Brand equity
Marketing
Universality
Emerging markets

Category characteristics for IRI Marketing Science Dataset

Datta, H., Ailawadi, K. L. & van Heerde, H. J., 1 May 2018

Research output: Non-textual formData set/DatabaseOther research output

Open Access
marketing
science

Changing their tune: How consumers' adoption of online streaming affects music consumption and discovery

Datta, H., Knox, G. & Bronnenberg, B., Jan 2018, In : Marketing Science. 37, 1, p. 5-21

Research output: Contribution to journalArticleScientificpeer-review

Open Access
Music
Experimentation
Ownership
Digital music
Purchasing

Activities 2018 2019

  • 1 Membership of board
  • 1 Visiting an external academic institution

Gradient Metric (External organisation)

Hannes Datta (Member)
1 Feb 2019 → …

Activity: Membership typesMembership of boardProfessional

Duke University

Hannes Datta (Visiting researcher)
10 Sep 20189 Nov 2018

Activity: Visiting an external institution typesVisiting an external academic institutionScientific

Press / Media

User-centric payment systems for music streaming services

Hannes Datta

18/02/20

1 item of Media coverage

Press/Media: Expert Comment

This is how streaming services like Spotify change your music taste

Hannes Datta

19/04/19

1 Media contribution

Press/Media: Expert Comment

EU Conference “Challenging (the) Content”

Hannes Datta

9/10/18

1 Media contribution

Press/Media: Expert Comment

How does online streaming impact society?

Hannes Datta

27/10/17

3 Media contributions

Press/Media: Other

Prizes / Recognition

Marketing
Brand equity
Marketing mix

MSI Young Scholar - Class of 2019

Hannes Datta (Recipient), Oct 2018

Prize: Fellowship

marketing
leader
alumni
university
Teaching