• Warandelaan 2, Koopmans Building, room K 728

    5037 AB Tilburg


Accepting PhD Students


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Personal profile

Research interests

I develop advanced econometric models that guide managerial decision-making and inform public policy in the area of digital media consumption (e.g., on streaming services, on digital TV). I have gained substantial experience working with large data sets and cloud computing. Apart from my interest in new media, I work on projects in the area of retailing.

Curious to learn more about my research? Watch this 2-minute YouTube video (in English, in Dutch).

Interested to learn more about how I manage data- and computation-intensive research projects? See this guide at Tilburg Science Hub. I'm active on Twitter, LinkedIn, and YouTube

My most recent CV is available here. I also have a personal website at https://www.hannesdatta.com, featuring a range of additional material, videos, etc. Considering writing your Master thesis under my supervision? Then have a look at my thesis companion at https://thesis.hannesdatta.com


05/2018 - today

Associate Professor
Department of Marketing, Tilburg University, The Netherlands


09/2013 - 4/2018

Assistant Professor
Department of Marketing, Tilburg University, The Netherlands



(1) Research in Social Media (Data science skills for digital and social media research) [2014-...]

  • database management using SQL and MongoDB
  • web scraping and APIs
  • obtaining causality from observational data
  • entertainment industry data sets

(2) Digital and Social Media Strategies [2016-2017]

  • Bachelor course, introduction to digital marketing
(3) Others
  • Faculty-wide recognition for Teaching Excellence 2017, 2018, Tilburg School of Economics and Management (TiSEM); Winner of TiSEM's Best Teacher Award for Master course)
  • Winner of the Teacher of the Year Award of Tilburg University (2016)
  • University Teacher Qualification (since 2015)


Current courses

Click here for my courses.


  • Econometrics
  • Digital media
  • Marketing
  • Data science
  • Marketing Models
  • Companies And Internet
  • Big Data Analytics
  • Statistical Methods
  • Social media
  • Streaming
  • Music streaming
  • Music


Dive into the research topics where Hannes Datta is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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