Research Output per year
Personal profile
Research interests
I develop advanced econometric models that guide managerial decision-making and inform public policy in the area of digital media consumption (e.g., on streaming services, on digital TV). I have gained substantial experience working with large data sets and cloud computing. Apart from my interest in new media, I work on projects in the area of retailing.
Curious to learn more about my research? Watch this 2-minute YouTube video (in English, in Dutch).
Interested to learn more how I manage data- and computation-intensive research projects? See my lab documentation here.
Career
05/2018 - today
Associate Professor
Department of Marketing, Tilburg University, The Netherlands
09/2013 - 4/2018
Assistant Professor
Department of Marketing, Tilburg University, The Netherlands
Please download my most recent CV.
Teaching
(1) Research in Social Media (Data science skills for digital and social media research) [2014-...]
- database management using SQL and MongoDB
- web scraping and APIs
- obtaining causality from observational data
- entertainment industry data sets
(2) Digital and Social Media Strategies [2016-2017]
- Bachelor course, introduction to digital marketing
(3) Others
- Faculty-wide recognition for Teaching Excellence 2017, 2018, Tilburg School of Economics and Management (TiSEM); Winner of TiSEM's Best Teacher Award for Master course)
- Winner of the Teacher of the Year Award of Tilburg University (2016)
- University Teacher Qualification (since 2015)
Current courses
Click here for my courses.
External positions
Member of the Advisory Board (Gradient Metrics)
28 Jan 2019 → …Keywords
- Econometrics
- Digital media
- Marketing
- Data science
- Marketing Models
- Companies And Internet
- Big Data Analytics
- Statistical Methods
- Social media
Fingerprint Dive into the research topics where Hannes Datta is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 3 Similar Profiles
Brand equity
Business & Economics
Music
Business & Economics
Marketing mix
Business & Economics
Marketing
Business & Economics
Connectivity
Business & Economics
Elasticity
Business & Economics
Universality
Business & Economics
Homogenization
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2015 2020
Streaming Services and the Homogenization of Music Consumption
Knox, G. & Datta, H., 6 Jan 2020, (Unpublished).Research output: Working paper › Scientific › peer-review
File
Music
Homogenization
Consumer knowledge
Politicians
Large groups
Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?
Datta, H., Ailawadi, K. L. & van Heerde, H. J., 5 Feb 2019Research output: Other contribution
Universality or Differences in Marketing Elasticities in Emerging versus Developed Markets? The Moderating Role of Brand Equity
Datta, H., van Heerde, H. J., Dekimpe, M. & Steenkamp, J. E. B. M., 13 Sep 2019.Research output: Working paper › Other research output
File
Elasticity
Brand equity
Marketing
Universality
Emerging markets
Category characteristics for IRI Marketing Science Dataset
Datta, H., Ailawadi, K. L. & van Heerde, H. J., 1 May 2018Research output: Non-textual form › Data set/Database › Other research output
Open Access
marketing
science
Changing their tune: How consumers' adoption of online streaming affects music consumption and discovery
Datta, H., Knox, G. & Bronnenberg, B., Jan 2018, In : Marketing Science. 37, 1, p. 5-21Research output: Contribution to journal › Article › Scientific › peer-review
Open Access
Music
Experimentation
Ownership
Digital music
Purchasing
Activities 2018 2019
Gradient Metric (External organisation)
Hannes Datta (Member)1 Feb 2019 → …
Activity: Membership types › Membership of board › Professional
Duke University
Hannes Datta (Visiting researcher)10 Sep 2018 → 9 Nov 2018
Activity: Visiting an external institution types › Visiting an external academic institution › Scientific
Press / Media
User-centric payment systems for music streaming services
18/02/20
1 item of Media coverage
Press/Media: Expert Comment
This is how streaming services like Spotify change your music taste
19/04/19
1 Media contribution
Press/Media: Expert Comment
How Spotify and other streaming services broaden our musical horizons
25/11/18
1 Media contribution
Press/Media: Other
Prizes / Recognition
Marketing
Brand equity
Marketing mix
marketing
leader
alumni
university
Teaching