Research Output per year
Personal profile
Research interests
I develop advanced econometric models that guide managerial decision-making and inform public policy in the area of digital media consumption (e.g., on streaming services, on digital TV). I have gained substantial experience working with large data sets and cloud computing. Apart from my interest in new media, I work on projects in the area of retailing.
Curious to learn more about my research? Watch this 2-minute YouTube video (in English, in Dutch).
Interested to learn more about how I manage data- and computation-intensive research projects? See my lab documentation here. I'm active on Twitter, LinkedIn, and YouTube.
My most recent CV is available here. I also have a personal website at https://www.hannesdatta.com, featuring a range of additional material, videos, etc. Considering writing your Master thesis under my supervision? Then have a look at my thesis companion at https://thesis.hannesdatta.com.
Career
05/2018 - today
Associate Professor
Department of Marketing, Tilburg University, The Netherlands
09/2013 - 4/2018
Assistant Professor
Department of Marketing, Tilburg University, The Netherlands
Teaching
(1) Research in Social Media (Data science skills for digital and social media research) [2014-...]
- database management using SQL and MongoDB
- web scraping and APIs
- obtaining causality from observational data
- entertainment industry data sets
(2) Digital and Social Media Strategies [2016-2017]
- Bachelor course, introduction to digital marketing
(3) Others
- Faculty-wide recognition for Teaching Excellence 2017, 2018, Tilburg School of Economics and Management (TiSEM); Winner of TiSEM's Best Teacher Award for Master course)
- Winner of the Teacher of the Year Award of Tilburg University (2016)
- University Teacher Qualification (since 2015)
Current courses
Click here for my courses.
External positions
Member of the Advisory Board (Gradient Metrics)
28 Jan 2019 → …Keywords
- Econometrics
- Digital media
- Marketing
- Data science
- Marketing Models
- Companies And Internet
- Big Data Analytics
- Statistical Methods
- Social media
- Streaming
- Music streaming
- Music
Fingerprint Dive into the research topics where Hannes Datta is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output
Streaming Services and the Homogenization of Music Consumption
Knox, G. & Datta, H., 23 Feb 2020, (Unpublished) Tilburg.Research output: Working paper › Other research output
File
168
Downloads
(Pure)
Changing their tune: How consumers' adoption of online streaming affects music consumption and discovery
Datta, H., Knox, G. & Bronnenberg, B., Jan 2018, In : Marketing Science. 37, 1, p. 5-21Research output: Contribution to journal › Article › Scientific › peer-review
Open Access
20
Citations
(Scopus)
Universality or Differences in Marketing Elasticities in Emerging versus Developed Markets? The Moderating Role of Brand Equity
Datta, H., van Heerde, H. J., Dekimpe, M. & Steenkamp, J. E. B. M., 13 Sep 2019.Research output: Working paper › Other research output
File
233
Downloads
(Pure)
How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?
Datta, H., Ailawadi, K. L. & van Heerde, H. J., May 2017, In : Journal of Marketing. 81, 3, p. 1-20Research output: Contribution to journal › Article › Scientific › peer-review
Open Access
File
62
Citations
(Scopus)
1321
Downloads
(Pure)
Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?
Datta, H., Ailawadi, K. L. & van Heerde, H. J., 5 Feb 2019Research output: Other contribution
Activities
Gradient Metric (External organisation)
Hannes Datta (Member)
1 Feb 2019 → …
Activity: Membership types › Membership of board › Professional
Duke University
Hannes Datta (Visiting researcher)
10 Sep 2018 → 9 Nov 2018
Activity: Visiting an external institution types › Visiting an external academic institution › Scientific
Press / Media
User-centric payment systems for music streaming services
18/02/20
1 item of Media coverage, 1 Media contribution
Press/Media: Expert Comment
This is how streaming services like Spotify change your music taste
19/04/19
1 Media contribution
Press/Media: Expert Comment
How Spotify and other streaming services broaden our musical horizons
25/11/18
1 Media contribution
Press/Media: Other