I develop advanced econometric models that guide managerial decision-making and inform public policy in the area of digital media consumption (e.g., on streaming services, on digital TV). I have gained substantial experience working with large data sets and cloud computing. Apart from my interest in new media, I work on projects in the area of retailing.

Curious to learn more about my research? Watch this 2-minute YouTube video (in English, in Dutch).

Interested to learn more about how I manage data- and computation-intensive research projects? See this guide at Tilburg Science Hub. I'm active on Twitter, LinkedIn, and YouTube. 

My most recent CV is available here. I also have a personal website at https://www.hannesdatta.com, featuring a range of additional material, videos, etc. Considering writing your Master thesis under my supervision? Then have a look at my thesis companion at https://thesis.hannesdatta.com. 

05/2018 - today

Associate Professor
Department of Marketing, Tilburg University, The Netherlands

09/2013 - 4/2018

Assistant Professor
Department of Marketing, Tilburg University, The Netherlands

(1) Research in Social Media (Data science skills for digital and social media research) [2014-...]

• database management using SQL and MongoDB
• web scraping and APIs
• obtaining causality from observational data
• entertainment industry data sets

(2) Digital and Social Media Strategies [2016-2017]

• Bachelor course, introduction to digital marketing

Click here for my courses.