Research output per year
Research output per year
Personal profile
Research interests
I develop advanced econometric models that guide managerial decision-making and inform public policy in the area of digital media consumption (e.g., on streaming services, on digital TV). I have gained substantial experience working with large data sets and cloud computing. Apart from my interest in new media, I work on projects in the area of retailing.
Curious to learn more about my research? Watch this 2-minute YouTube video (in English, in Dutch).
Interested to learn more about how I manage data- and computation-intensive research projects? See this guide at Tilburg Science Hub. I'm active on Twitter, LinkedIn, and YouTube.
My most recent CV is available here. I also have a personal website at https://www.hannesdatta.com, featuring a range of additional material, videos, etc. Considering writing your Master thesis under my supervision? Then have a look at my thesis companion at https://thesis.hannesdatta.com.
Career
05/2018 - today
Associate Professor
Department of Marketing, Tilburg University, The Netherlands
09/2013 - 4/2018
Assistant Professor
Department of Marketing, Tilburg University, The Netherlands
Teaching
(1) Research in Social Media (Data science skills for digital and social media research) [2014-...]
- database management using SQL and MongoDB
- web scraping and APIs
- obtaining causality from observational data
- entertainment industry data sets
(2) Digital and Social Media Strategies [2016-2017]
- Bachelor course, introduction to digital marketing
(3) Others
- Faculty-wide recognition for Teaching Excellence 2017, 2018, Tilburg School of Economics and Management (TiSEM); Winner of TiSEM's Best Teacher Award for Master course)
- Winner of the Teacher of the Year Award of Tilburg University (2016)
- University Teacher Qualification (since 2015)
Current courses
Click here for my courses.
External positions
Consulting (Hannes Datta)
13 Feb 2020 → …
Keywords
- Econometrics
- Digital media
- Marketing
- Data science
- Marketing Models
- Companies And Internet
- Big Data Analytics
- Statistical Methods
- Social media
- Streaming
- Music streaming
- Music
Fingerprint
Dive into the research topics where Hannes Datta is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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What drives demand for playlists on Spotify?
Pachali, M. J. & Datta, H., 2024, (Accepted/In press) In: Marketing Science.Research output: Contribution to journal › Article › Scientific › peer-review
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Fields of gold: Scraping web data for marketing insights
Boegershausen, J., Datta, H., Borah, A. & Stephen, A., Sept 2022, In: Journal of Marketing. 86, 5, p. 1-20Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
Changing their tune: How consumers' adoption of online streaming affects music consumption and discovery
Datta, H., Knox, G. & Bronnenberg, B. J. J. A. M., Jan 2018, In: Marketing Science. 37, 1, p. 5-21Research output: Contribution to journal › Article › Scientific › peer-review
Open Access147 Citations (Scopus) -
How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?
Datta, H., Ailawadi, K. L. & van Heerde, H. J., May 2017, In: Journal of Marketing. 81, 3, p. 1-20Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile194 Citations (Scopus)5550 Downloads (Pure)
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Gradient Metric (External organisation)
Datta, H. (Member)
1 Feb 2019 → 1 Feb 2021Activity: Membership types › Membership of board › Professional
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Duke University
Datta, H. (Visiting researcher)
10 Sept 2018 → 9 Nov 2018Activity: Visiting an external institution types › Visiting an external academic institution › Scientific
Press/Media
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User-centric payment systems for music streaming services
18/02/20
1 item of Media coverage, 1 Media contribution
Press/Media: Expert Comment
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This is how streaming services like Spotify change your music taste
19/04/19
1 Media contribution
Press/Media: Expert Comment
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Niet gecanceld - Waarom we, ondanks alles, nog steeds massaal naar Michael Jackson luisteren
25/06/21
1 Media contribution
Press/Media: Expert Comment
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How Spotify and other streaming services broaden our musical horizons
25/11/18
1 Media contribution
Press/Media: Other
Prizes
Datasets
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Replication Package for: Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in Fourteen Indo-Pacific Rim Economies
Datta, H. (Creator), Van Heerde, H. J. (Creator), Dekimpe, M. G. (Creator) & Steenkamp, J.-B. E. M. (Creator), DataverseNL, 9 Mar 2022
DOI: 10.34894/evpjty, https://dataverse.nl/citation?persistentId=doi:10.34894/EVPJTY
Dataset
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Category characteristics for IRI Marketing Science Dataset
Datta, H. (Creator), Ailawadi, K. L. (Creator) & van Heerde, H. J. (Creator), Dataverse NL, 2 May 2018
DOI: 10.34894/ELVF0J
Dataset
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Category characteristics for IRI Marketing Science Dataset used in: How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?, Journal of Marketing (2017)
Datta, H. (Creator), Ailawadi, K. (Creator) & van Heerde, H. J. (Creator), DataverseNL, 2 May 2018
DOI: 10.34894/elvf0j, https://doi.org/10.34894%2Felvf0j
Dataset
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Replication Package for: What Drives Demand for Playlists on Spotify?
Pachali, M. J. (Creator) & Datta, H. (Creator), DataverseNL, 10 Sept 2024
DOI: 10.34894/uwgh5s, https://dataverse.nl/citation?persistentId=doi:10.34894/UWGH5S
Dataset