Research output per year
Research output per year
Personal profile
Research interests
I develop advanced econometric models that guide managerial decision-making and inform public policy in the area of digital media consumption (e.g., on streaming services, on digital TV). I have gained substantial experience working with large data sets and cloud computing. Apart from my interest in new media, I work on projects in the area of retailing.
Curious to learn more about my research? Watch this 2-minute YouTube video (in English, in Dutch).
Interested to learn more about how I manage data- and computation-intensive research projects? See this guide at Tilburg Science Hub. I'm active on Twitter, LinkedIn, and YouTube.
My most recent CV is available here. I also have a personal website at https://www.hannesdatta.com, featuring a range of additional material, videos, etc. Considering writing your Master thesis under my supervision? Then have a look at my thesis companion at https://thesis.hannesdatta.com.
Career
05/2018 - today
Associate Professor
Department of Marketing, Tilburg University, The Netherlands
09/2013 - 4/2018
Assistant Professor
Department of Marketing, Tilburg University, The Netherlands
Teaching
(1) Research in Social Media (Data science skills for digital and social media research) [2014-...]
- database management using SQL and MongoDB
- web scraping and APIs
- obtaining causality from observational data
- entertainment industry data sets
(2) Digital and Social Media Strategies [2016-2017]
- Bachelor course, introduction to digital marketing
(3) Others
- Faculty-wide recognition for Teaching Excellence 2017, 2018, Tilburg School of Economics and Management (TiSEM); Winner of TiSEM's Best Teacher Award for Master course)
- Winner of the Teacher of the Year Award of Tilburg University (2016)
- University Teacher Qualification (since 2015)
Current courses
Click here for my courses.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
External positions
Expert advice (Stichting Onderhandelingen Thuiskopievergoeding (SONT))
1 Oct 2024 → 30 Jun 2025
Expert advice (Mobiel.nl)
1 May 2024 → 28 Jun 2024
Consulting (Hannes Datta)
13 Feb 2020 → …
Keywords
- Econometrics
- Digital media
- Marketing
- Data science
- Marketing Models
- Companies And Internet
- Big Data Analytics
- Statistical Methods
- Social media
- Streaming
- Music streaming
- Music
Fingerprint
Dive into the research topics where Hannes Datta is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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What drives demand for playlists on Spotify?
Pachali, M. & Datta, H., Jan 2025, In: Marketing Science. 44, 1, p. 54-64Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
Fields of gold: Scraping web data for marketing insights
Boegershausen, J., Datta, H., Borah, A. & Stephen, A., Sept 2022, In: Journal of Marketing. 86, 5, p. 1-20Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
Changing their tune: How consumers' adoption of online streaming affects music consumption and discovery
Datta, H., Knox, G. & Bronnenberg, B. J. J. A. M., Jan 2018, In: Marketing Science. 37, 1, p. 5-21Research output: Contribution to journal › Article › Scientific › peer-review
Open Access153 Citations (Scopus) -
How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?
Datta, H., Ailawadi, K. L. & van Heerde, H. J., May 2017, In: Journal of Marketing. 81, 3, p. 1-20Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile200 Citations (Scopus)6333 Downloads (Pure)
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Gradient Metric (External organisation)
Datta, H. (Member)
1 Feb 2019 → 1 Feb 2021Activity: Membership types › Membership of board › Professional
-
Duke University
Datta, H. (Visiting researcher)
10 Sept 2018 → 9 Nov 2018Activity: Visiting an external institution types › Visiting an external academic institution › Scientific
Press/Media
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User-centric payment systems for music streaming services
18/02/20
1 item of Media coverage, 1 Media contribution
Press/Media: Expert Comment
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This is how streaming services like Spotify change your music taste
19/04/19
1 Media contribution
Press/Media: Expert Comment
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Niet gecanceld - Waarom we, ondanks alles, nog steeds massaal naar Michael Jackson luisteren
25/06/21
1 Media contribution
Press/Media: Expert Comment
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How Spotify and other streaming services broaden our musical horizons
25/11/18
1 Media contribution
Press/Media: Other
Prizes
Datasets
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Replication Package for: Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in Fourteen Indo-Pacific Rim Economies
Datta, H. (Creator), Van Heerde, H. J. (Creator), Dekimpe, M. G. (Creator) & Steenkamp, J.-B. E. M. (Creator), DataverseNL, 9 Mar 2022
DOI: 10.34894/evpjty, https://dataverse.nl/citation?persistentId=doi:10.34894/EVPJTY
Dataset
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Category characteristics for IRI Marketing Science Dataset used in: How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?, Journal of Marketing (2017)
Datta, H. (Creator), Ailawadi, K. (Creator) & van Heerde, H. J. (Creator), DataverseNL, 2 May 2018
DOI: 10.34894/elvf0j, https://doi.org/10.34894%2Felvf0j
Dataset
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Category characteristics for IRI Marketing Science Dataset
Datta, H. (Creator), Ailawadi, K. (Creator) & van Heerde, H. (Creator), Dataverse NL, 2 May 2018
DOI: 10.34894/ELVF0J, https://dataverse.nl/dataset.xhtml?persistentId=doi:10.34894/ELVF0J
Dataset
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Replication Package for: What Drives Demand for Playlists on Spotify?
Pachali, M. J. (Creator) & Datta, H. (Creator), DataverseNL, 10 Sept 2024
DOI: 10.34894/uwgh5s, https://dataverse.nl/citation?persistentId=doi:10.34894/UWGH5S
Dataset