• Warandelaan 2, Koopmans Building, room K 728

    5037 AB Tilburg

    Netherlands

Accepting PhD Students

20152019
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Fingerprint Dive into the research topics where Hannes Datta is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Business & Economics

Brand equity
Marketing mix
Marketing
Music
Connectivity
Elasticity
Universality
Internet of things
Emerging markets
Consumer behaviour
Panel data
Mobile devices
Interaction
Information sharing
Firm strategy
Interconnection
Agenda
Customer lifetime value
Customer retention
Market share
Marketing communications
Rent
Purchasing
Margin
Experimentation
Ownership
Digital music
Marketing practices
Target marketing
Selection effects
Marketing activities
Endogeneity
Household
Venture
Durables
Marketing theory
Global brands
Price distribution
Decision making
Expertise
Digital TV
Asia
Unobserved heterogeneity
Customer equity
Service firms