• Warandelaan 2, Koopmans Building, room K 728

    5037 AB Tilburg

    Netherlands

Accepting PhD Students

20152020

Research output per year

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Research Output

  • 4 Article
  • 2 Working paper
  • 1 Data set/Database
  • 1 Other contribution
2020

Streaming Services and the Homogenization of Music Consumption

Knox, G. & Datta, H., 23 Feb 2020, (Unpublished) Tilburg.

Research output: Working paperOther research output

File
121 Downloads (Pure)

Universality or Differences in Marketing Elasticities in Emerging versus Developed Markets? The Moderating Role of Brand Equity

Datta, H., van Heerde, H. J., Dekimpe, M. & Steenkamp, J. E. B. M., 13 Sep 2019.

Research output: Working paperOther research output

File
213 Downloads (Pure)
2018

Category characteristics for IRI Marketing Science Dataset

Datta, H., Ailawadi, K. L. & van Heerde, H. J., 1 May 2018

Research output: Non-textual formData set/DatabaseOther research output

Open Access

Changing their tune: How consumers' adoption of online streaming affects music consumption and discovery

Datta, H., Knox, G. & Bronnenberg, B., Jan 2018, In : Marketing Science. 37, 1, p. 5-21

Research output: Contribution to journalArticleScientificpeer-review

Open Access
2017

Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products

Verhoef, P. C., Stephen, A. T., Kannan, P. K., Luo, X., Abishek, V., Andrews, M., Bart, Y., Datta, H., Fong, N. M., Hoffman, D. L., Hu, M., Novak, T. P., Rand, W. & Zhang, Y., Nov 2017, In : Journal of Interactive Marketing. 40, p. 1-8

Research output: Contribution to journalArticleScientificpeer-review

Open Access

How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?

Datta, H., Ailawadi, K. L. & van Heerde, H. J., May 2017, In : Journal of Marketing. 81, 3, p. 1-20

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File
1315 Downloads (Pure)
2015

The challenge of retaining customers acquired with free trials

Datta, H., Foubert, B. & van Heerde, H. J., Apr 2015, In : Journal of Marketing Research. 52, 2, p. 217-234

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File
105 Downloads (Pure)