• Warandelaan 2, Koopmans Building, room K 728

    5037 AB Tilburg

    Netherlands

Accepting PhD Students

20152019
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Research Output 2015 2019

  • 4 Article
  • 1 Data set/Database
  • 1 Other contribution
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Other contribution
2019

Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?

Datta, H., Ailawadi, K. L. & van Heerde, H. J., 5 Feb 2019

Research output: Other contributionOther research output