Hannes Datta, AA

Research output

Research output per year 2015 2017 2018 2022 2024 2024

• 8 Article
• 2 Working paper
• 1 Chapter
• 1 Database
• 1 More
  • 1 Other contribution

Research output per year

Research output per year

Search results

• 2019

  Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?

  Datta, H., Ailawadi, K. L. & van Heerde, H. J., 5 Feb 2019

  Research output: Other contribution