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    5037 AB Tilburg


Accepting PhD Students

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Research Output 2015 2019

  • 4 Article
  • 1 Data set/Database
  • 1 Other contribution
Other contribution

Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?

Datta, H., Ailawadi, K. L. & van Heerde, H. J., 5 Feb 2019

Research output: Other contributionOther research output