Research output per year
Research output per year
Personal profile
Research interests
Services Marketing; Internet Marketing, Food Waste, Retail Marketing
Current courses
Click here for my courses.
External positions
Member Supervisory Board Stichting Best Onderwijs (Nederland)
1 Jan 2021 → 31 Dec 2024
Keywords
- Market Research
- Marketing
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Surviving the hectic early phase of the COVID-19 pandemic: A qualitative study to the supply chain strategies of food service firms in times of a crisis
Raassens, N., Haans, H. & Mullick, S., Aug 2022, In: International Journal of Logistics Management. 33, 3, p. 877-900Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
Reducing food waste through digital platforms: A quantification of cross-side network effects
Mullick, S., Raassens, N., Haans, H. & Nijssen, E. J., Feb 2021, In: Industrial Marketing Management. 93, p. 533-544Research output: Contribution to journal › Article › Scientific › peer-review
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NPS and online WOM investigating the relationship between customers’ promoter scores and eWOM behavior
Raassens, N. & Haans, H., Aug 2017, In: Journal of Service Research. 20, 3, p. 322-334Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile32 Citations (Scopus)402 Downloads (Pure) -
Houden promoters en detractors zich aan hun woord? Is er een relatie tussen de NPS en online mond-tot-mondreclame?
Haans, A. J., Raassens, N. & van Keep, H., 2015, In: Tijdschrift voor Marketing. p. 52-55 4 p.Research output: Contribution to journal › Article › Professional
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Search engine advertisements: The impact of advertising statements on click-through and conversion rates
Haans, A. J., Raassens, N. & van Hout, R. M. W. M., 2013, In: Marketing Letters. 24, 2, p. 151-163Research output: Contribution to journal › Article › Scientific › peer-review
47 Citations (Scopus)