Photo of Hans Haans

Hans Haans

dr.

  • Warandelaan 2, Koopmans Building, room K 729

    5037 AB Tilburg

    Netherlands

20072017
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Personal profile

Research interests

marketing

Current courses

Click here for my courses.

Keywords

  • Market Research
  • Marketing

Fingerprint Dive into the research topics where Hans Haans is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 3 Similar Profiles
customer Social Sciences
Supermarkets Business & Economics
Retailers Business & Economics
Retail format Business & Economics
Electronic word-of-mouth Business & Economics
Grocery retailing Business & Economics
Search engine Business & Economics
Click-through rate Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2007 2017

236 Downloads (Pure)

NPS and online WOM investigating the relationship between customers’ promoter scores and eWOM behavior

Raassens, N. & Haans, H., Aug 2017, In : Journal of Service Research. 20, 3, p. 322-334

Research output: Contribution to journal › Article › Scientific › peer-review

Open Access
File
customer
Industry
Managers
Electronic word-of-mouth
Customer relationship

Houden promoters en detractors zich aan hun woord? Is er een relatie tussen de NPS en online mond-tot-mondreclame?

Haans, A. J., Raassens, N. & van Keep, H., 2015, In : Tijdschrift voor Marketing. p. 52-55 4 p.

Research output: Contribution to journal › Article › Professional

Search engine advertisements: The impact of advertising statements on click-through and conversion rates

Haans, A. J., Raassens, N. & van Hout, R. M. W. M., 2013, In : Marketing Letters. 24, 2, p. 151-163

Research output: Contribution to journal › Article › Scientific › peer-review

Click-through rate
Search engine
Conversion rate
Exploratory study
World Wide Web

To close or not to close? Assessing the impact of outlet closures on retail chains

Haans, A. J. & Gijsbrechts, E., 2012, In : GfK Marketing Intelligence Review. 4, 2, p. 16-23

Research output: Contribution to journal › Article › Professional

Evaluating retail format extensions: The role of shopping goals

Haans, A. J., 2011, In : Journal of Retailing and Consumer Services. 18, 5, p. 389-396

Research output: Contribution to journal › Article › Scientific › peer-review

Shopping
Retail format
Retail
Evaluation
Consumer expectations