Photo of Hans Haans
  • Warandelaan 2, Koopmans Building, room K 729

    5037 AB Tilburg

    Netherlands

20072017

Research output per year

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Personal profile

Research interests

marketing

Current courses

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Keywords

  • Market Research
  • Marketing

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Research Output

NPS and online WOM investigating the relationship between customers’ promoter scores and eWOM behavior

Raassens, N. & Haans, H., Aug 2017, In : Journal of Service Research. 20, 3, p. 322-334

Research output: Contribution to journalArticleScientificpeer-review

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  • 12 Citations (Scopus)
    279 Downloads (Pure)

    Houden promoters en detractors zich aan hun woord? Is er een relatie tussen de NPS en online mond-tot-mondreclame?

    Haans, A. J., Raassens, N. & van Keep, H., 2015, In : Tijdschrift voor Marketing. p. 52-55 4 p.

    Research output: Contribution to journalArticleProfessional

    Search engine advertisements: The impact of advertising statements on click-through and conversion rates

    Haans, A. J., Raassens, N. & van Hout, R. M. W. M., 2013, In : Marketing Letters. 24, 2, p. 151-163

    Research output: Contribution to journalArticleScientificpeer-review

  • 26 Citations (Scopus)

    To close or not to close? Assessing the impact of outlet closures on retail chains

    Haans, A. J. & Gijsbrechts, E., 2012, In : GfK Marketing Intelligence Review. 4, 2, p. 16-23

    Research output: Contribution to journalArticleProfessional

    Evaluating retail format extensions: The role of shopping goals

    Haans, A. J., 2011, In : Journal of Retailing and Consumer Services. 18, 5, p. 389-396

    Research output: Contribution to journalArticleScientificpeer-review

  • 6 Citations (Scopus)