Research output per year
Research output per year
Personal profile
External positions
Member Supervisory Board Stichting Best Onderwijs (Nederland)
1 Jan 2021 → 31 Dec 2024Keywords
- Market Research
- Marketing
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Dive into the research topics where Hans Haans is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research output
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NPS and online WOM investigating the relationship between customers’ promoter scores and eWOM behavior
Raassens, N. & Haans, H., Aug 2017, In: Journal of Service Research. 20, 3, p. 322-334Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile16 Citations (Scopus)308 Downloads (Pure) -
Houden promoters en detractors zich aan hun woord? Is er een relatie tussen de NPS en online mond-tot-mondreclame?
Haans, A. J., Raassens, N. & van Keep, H., 2015, In: Tijdschrift voor Marketing. p. 52-55 4 p.Research output: Contribution to journal › Article › Professional
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Search engine advertisements: The impact of advertising statements on click-through and conversion rates
Haans, A. J., Raassens, N. & van Hout, R. M. W. M., 2013, In: Marketing Letters. 24, 2, p. 151-163Research output: Contribution to journal › Article › Scientific › peer-review
33 Citations (Scopus) -
To close or not to close? Assessing the impact of outlet closures on retail chains
Haans, A. J. & Gijsbrechts, E., 2012, In: GfK Marketing Intelligence Review. 4, 2, p. 16-23Research output: Contribution to journal › Article › Professional
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Evaluating retail format extensions: The role of shopping goals
Haans, A. J., 2011, In: Journal of Retailing and Consumer Services. 18, 5, p. 389-396Research output: Contribution to journal › Article › Scientific › peer-review
6 Citations (Scopus)