Research output per year
Research output per year
Personal profile
Research interests
Services Marketing; Internet Marketing, Food Waste, Retail Marketing
Current courses
Click here for my courses.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
External positions
Member Supervisory Board Stichting Best Onderwijs (Nederland)
1 Jan 2021 → 31 Dec 2024
Keywords
- Market Research
- Marketing
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Surviving the hectic early phase of the COVID-19 pandemic: A qualitative study to the supply chain strategies of food service firms in times of a crisis
Raassens, N., Haans, H. & Mullick, S., Aug 2022, In: International Journal of Logistics Management. 33, 3, p. 877-900Research output: Contribution to journal › Article › Scientific › peer-review
Open Access15 Citations (Scopus) -
Reducing food waste through digital platforms: A quantification of cross-side network effects
Mullick, S., Raassens, N., Haans, H. & Nijssen, E. J., Feb 2021, In: Industrial Marketing Management. 93, p. 533-544Research output: Contribution to journal › Article › Scientific › peer-review
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NPS and online WOM investigating the relationship between customers’ promoter scores and eWOM behavior
Raassens, N. & Haans, H., Aug 2017, In: Journal of Service Research. 20, 3, p. 322-334Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile42 Citations (Scopus)534 Downloads (Pure) -
Houden promoters en detractors zich aan hun woord? Is er een relatie tussen de NPS en online mond-tot-mondreclame?
Haans, A. J., Raassens, N. & van Keep, H., 2015, In: Tijdschrift voor Marketing. p. 52-55 4 p.Research output: Contribution to journal › Article › Professional
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Search engine advertisements: The impact of advertising statements on click-through and conversion rates
Haans, A. J., Raassens, N. & van Hout, R. M. W. M., 2013, In: Marketing Letters. 24, 2, p. 151-163Research output: Contribution to journal › Article › Scientific › peer-review
53 Citations (Scopus)