Research output per year
Research output per year
Search results
-
2022
Surviving the hectic early phase of the COVID-19 pandemic: A qualitative study to the supply chain strategies of food service firms in times of a crisis
Raassens, N., Haans, H. & Mullick, S., Aug 2022, In: International Journal of Logistics Management. 33, 3, p. 877-900Research output: Contribution to journal › Article › Scientific › peer-review
Open Access15 Citations (Scopus) -
2021
Reducing food waste through digital platforms: A quantification of cross-side network effects
Mullick, S., Raassens, N., Haans, H. & Nijssen, E. J., Feb 2021, In: Industrial Marketing Management. 93, p. 533-544Research output: Contribution to journal › Article › Scientific › peer-review
-
2017
NPS and online WOM investigating the relationship between customers’ promoter scores and eWOM behavior
Raassens, N. & Haans, H., Aug 2017, In: Journal of Service Research. 20, 3, p. 322-334Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile42 Citations (Scopus)480 Downloads (Pure) -
2015
Houden promoters en detractors zich aan hun woord? Is er een relatie tussen de NPS en online mond-tot-mondreclame?
Haans, A. J., Raassens, N. & van Keep, H., 2015, In: Tijdschrift voor Marketing. p. 52-55 4 p.Research output: Contribution to journal › Article › Professional
-
2013
Search engine advertisements: The impact of advertising statements on click-through and conversion rates
Haans, A. J., Raassens, N. & van Hout, R. M. W. M., 2013, In: Marketing Letters. 24, 2, p. 151-163Research output: Contribution to journal › Article › Scientific › peer-review
52 Citations (Scopus) -
2012
To close or not to close? Assessing the impact of outlet closures on retail chains
Haans, A. J. & Gijsbrechts, E., 2012, In: GfK Marketing Intelligence Review. 4, 2, p. 16-23Research output: Contribution to journal › Article › Professional
-
2011
Evaluating retail format extensions: The role of shopping goals
Haans, A. J., 2011, In: Journal of Retailing and Consumer Services. 18, 5, p. 389-396Research output: Contribution to journal › Article › Scientific › peer-review
9 Citations (Scopus) -
One-deal-fits-all? On category sales promotion effectiveness in smaller versus larger supermarkets
Haans, A. J. & Gijsbrechts, E., 2011, In: Journal of Retailing. 87, 4, p. 420-436Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile36 Citations (Scopus)1658 Downloads (Pure) -
2010
Sales drops from closing shops: Assessing the impact of store outlet closures on retail chain revenue
Haans, A. J. & Gijsbrechts, E., 2010, In: Journal of Marketing Research. 47, 6, p. 1025-1040Research output: Contribution to journal › Article › Scientific › peer-review
19 Citations (Scopus)