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Personal profile

Research interests

Hein Fleuren is specialized in applying Business Analytics and Operations Research in practice. Main focus of his activities is the application of combinatorial techniques and simulation. Hein is specialized in the analysis of complex supply chains with a lot of transportation and in time-definite networks. Results of his research have also been applied in the humanitarian aid field.


2013-now: Chief Optimization Officer and co-founder of BlueRock Logistics. BlueRock is specialized in simplifying supply chains with the aid of business analytics and operational software.

2005 - 2012:Director of my own consultancy company "OR Coach" which supported organizations in translating business questions to proper quantitative models and techniques.

2000 - present: Professor in applying Business Analytics and Operations Research, Tilburg University, The Netherlands (0.3FTE chair)

2000 -2005:Director CentER Applied Research and section manager of the Operations Research section at Tilburg University, The Netherlands.CentER Applied Research is the contract research institute of theEconomic Faculty of Tilburg University.

1995 - 1999:Partner and member of the management team of CQM, manager of the Optimisation group (10-15 consultants) 

1988 - 1994:Senior consultant Operations Research at the Centre forQuantitative Methods (CQM B.V.), Eindhoven, The Netherlands

1984 - 1988:Ph.D. Researcher at Twente University, Enschede, The Netherlands

1983 - 1984:Combined Masters' thesis in Operations Research and Information Science at the Royal Dutch/Shell Laboratories Amsterdam


Focus of my courses:

  • create awareness for students in what needs to be done to make Business Analytics and Operations Research/quantitative methods work in practice
  • guide Bachelor & Master Thesis
  • guide Ph.D. students in practical environments

Current courses:

  • Two classes in Production Management
  • Two classes in Supply Chain Management Science
  • One class in Management Science
  • Once class in Modeling in Practice

PhD supervision

Supervisor of 4 finished Ph.D.'s

  • Ieke le Blanc on Closing Loops in Supply Chain Management: Designing Reverse Supply Chains for End-of-Life Vehicles (15th March 2006)
  • Maaike le Blanc - van Krieken on Solving Set Partitioning Problems using Lagrangian Relaxation (15th March 2006)
  • Johannes Blomeyer (Lufthansa) on air cargo revenue management (24th November 2006)
  • Frans Cruijssen on horizontal cooperation in Transport & Logistics (cum laude) (1st Dec 2006)

Supervisor of Ph.D. currently running:

  • Ineke Meuffels (ORTEC) on strategic time-definite network design
Supervisor of many Masters Theses

Current courses

Click here for my courses.

External positions

Consultancy (Toren-10)

25 Jan 202125 Jan 2025


  • Simulation
  • Systeemontwerp
  • Operations Research
  • Optimisation
  • Transport


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