As a lecturer I am involved in various marketing and bussiness research courses given at TiSEM. In 2019, these courses are:
BSc Business Economics
- Methoden Bedrijfseconomisch Onderzoek (spring semester)
- Inleiding Onderzoeksmethoden (fall semester)
- Business Research Techniques (fall semester)
MSc Marketing Analytics / Management
- Research in Social Media (spring semester)
- Strategic Marketing Management (spring semester)
- Customer Analytics (fall semester)
In addition, I supervise Bachelor and Master students in writing their thesis.
My research interests lie both in marketing modeling and in experimental research.
My educational interests lie in rubric development and digital assessment (Testvision).
Click here for my courses.