Photo of Henk Roest

Henk Roest

prof.dr.

  • Warandelaan 2, Koopmans Building, room K 750

    5037 AB Tilburg

    Netherlands

1988 …2017

Research activity per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

My research focuses on the psychological aspects of selecting service products and business partners, including customer expectation assessment and management.

Career

2017-current: Chairman of the Board of Examinations TiSEM, Tilburg University

2009-current: TiasNimbas Full Professor in Marketing Management, Tilburg University 

2009-2014: Department Chair, Department of Marketing, Tilburg University

2000-2009: Associate Professor in Marketing, Tilburg University

1999-2009: Chairman of the Board of Business Administration, Tilburg University

1991-1995: Member of the Board of the Dutch Marketing Association, NIMA-C Amsterdam

1988-1999: Assistant Professor in Marketing, Tilburg University

1986-1987:Research Assistant at the Department of Marketing, Tilburg University

Teaching

Undergraduate (Bachelor in Business Administration):

2013 - current: Marketing for Pre-Masters

2003 - current: Consumer and Marketing

1988-2003: Marketing Tactics

Graduate (Master in Marketing Management and Master in International Business):

2005 - current: Brand Management

2000-2013: Master Thesis Coordinator (MBA and MScMM)

1996-2005: Service Quality Management

1996-2004: Seminar Marketing

1989-1992: Strategic Marketing Management

Executive (Tias Business School):

2001 - current: Health Administration: MHA

2000 - current: Management of Education: MME

1999 - current: Management and Organization: MMO

1997:Customer Satisfaction

1996 - 2012: Marketing Management: MM

1996 - current:In-Company Courses for ACNielsen, Generali, IG&H, BNG, ING, Trudo, Oisterwijk a.o.

1992 - current: Management in Non-Profit Organizations: MPM

Current courses

Click here for my courses.

Keywords

  • Services Marketing
  • Consumer Behaviour
  • Business Studies

Fingerprint

Dive into the research topics where Henk Roest is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Network

Recent external collaboration on country level. Dive into details by clicking on the dots or
If you made any changes in Pure these will be visible here soon.