Photo of Henk Roest
  • Warandelaan 2, Koopmans Building, room K 750

    5037 AB Tilburg


1988 …2017

Research output per year

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Personal profile

Research interests

My research focuses on the psychological aspects of selecting service products and business partners, including customer expectation assessment and management.


2017-current: Chairman of the Board of Examinations TiSEM, Tilburg University

2009-current: TiasNimbas Full Professor in Marketing Management, Tilburg University 

2009-2014: Department Chair, Department of Marketing, Tilburg University

2000-2009: Associate Professor in Marketing, Tilburg University

1999-2009: Chairman of the Board of Business Administration, Tilburg University

1991-1995: Member of the Board of the Dutch Marketing Association, NIMA-C Amsterdam

1988-1999: Assistant Professor in Marketing, Tilburg University

1986-1987:Research Assistant at the Department of Marketing, Tilburg University


Undergraduate (Bachelor in Business Administration):

2013 - current: Marketing for Pre-Masters

2003 - current: Consumer and Marketing

1988-2003: Marketing Tactics

Graduate (Master in Marketing Management and Master in International Business):

2005 - current: Brand Management

2000-2013: Master Thesis Coordinator (MBA and MScMM)

1996-2005: Service Quality Management

1996-2004: Seminar Marketing

1989-1992: Strategic Marketing Management

Executive (Tias Business School):

2001 - current: Health Administration: MHA

2000 - current: Management of Education: MME

1999 - current: Management and Organization: MMO

1997:Customer Satisfaction

1996 - 2012: Marketing Management: MM

1996 - current:In-Company Courses for ACNielsen, Generali, IG&H, BNG, ING, Trudo, Oisterwijk a.o.

1992 - current: Management in Non-Profit Organizations: MPM

Current courses

Click here for my courses.


  • Services Marketing
  • Consumer Behaviour
  • Business Studies

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Research Output

All I want to say is that they don’t really care about us: Measuring and embedding perceived corporate engagement

Roest, H. & Valdes, L., 2017, Proceedings of the 24th Recent Advances in Retailing and Services Science Conference. (Proceedings of the 24th Recent Advances in Retailing and Services Science Conference).

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Waarom belt u mij eigenlijk; ik bel u toch ook niet? Een onderzoek naar corporate engagement vanuit klantperspectief

Roest, H. C. A. & Savelkoul, L., Jul 2014, In : Maandblad voor Accountancy en Bedrijfseconomie. 88, 7/8, p. 301-308 8 p.

Research output: Contribution to journalArticleProfessional

Marketing management: Een onderzoeksperspectief

Roest, H. C. A., 2011, Perspectieven op Management. Een Agenda voor Managers. Wentink, T. (ed.). Den Haag: Boom Lemma uitgevers, p. 209-225 413 p.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

The influence of quality cues and typicality cues on restaurant purchase intention

Roest, H. C. A. & Rindfleisch, A., 2010, In : Journal of Retailing and Consumer Services. 17, 1, p. 10-18

Research output: Contribution to journalArticleScientificpeer-review

  • Know-what, know-how, know-why & know-when in services marketing management

    Roest, H. C. A., 2009, Business Performance Management. Wentink, T. (ed.). Amsterdam: Boom Academic, p. 224-236

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Prizes / Recognition