Research Output per year
My research focuses on the psychological aspects of selecting service products and business partners, including customer expectation assessment and management.
2017-current: Chairman of the Board of Examinations TiSEM, Tilburg University
2009-current: TiasNimbas Full Professor in Marketing Management, Tilburg University
2009-2014: Department Chair, Department of Marketing, Tilburg University
2000-2009: Associate Professor in Marketing, Tilburg University
1999-2009: Chairman of the Board of Business Administration, Tilburg University
1991-1995: Member of the Board of the Dutch Marketing Association, NIMA-C Amsterdam
1988-1999: Assistant Professor in Marketing, Tilburg University
1986-1987:Research Assistant at the Department of Marketing, Tilburg University
Undergraduate (Bachelor in Business Administration):
2013 - current: Marketing for Pre-Masters
2003 - current: Consumer and Marketing
1988-2003: Marketing Tactics
Graduate (Master in Marketing Management and Master in International Business):
2005 - current: Brand Management
2000-2013: Master Thesis Coordinator (MBA and MScMM)
1996-2005: Service Quality Management
1996-2004: Seminar Marketing
1989-1992: Strategic Marketing Management
Executive (Tias Business School):
2001 - current: Health Administration: MHA
2000 - current: Management of Education: MME
1999 - current: Management and Organization: MMO
1996 - 2012: Marketing Management: MM
1996 - current:In-Company Courses for ACNielsen, Generali, IG&H, BNG, ING, Trudo, Oisterwijk a.o.
1992 - current: Management in Non-Profit Organizations: MPM
Click here for my courses.
- Services Marketing
- Consumer Behaviour
- Business Studies
All I want to say is that they don’t really care about us: Measuring and embedding perceived corporate engagementRoest, H. & Valdes, L., 2017, Proceedings of the 24th Recent Advances in Retailing and Services Science Conference. (Proceedings of the 24th Recent Advances in Retailing and Services Science Conference).
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional
Waarom belt u mij eigenlijk; ik bel u toch ook niet? Een onderzoek naar corporate engagement vanuit klantperspectiefRoest, H. C. A. & Savelkoul, L., Jul 2014, In : Maandblad voor Accountancy en Bedrijfseconomie. 88, 7/8, p. 301-308 8 p.
Research output: Contribution to journal › Article › Professional
Research output: Contribution to journal › Article › Scientific › peer-review
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review