Henk Roest
1988 …2017

Research activity per year

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Personal profile

Research interests

My research focuses on the psychological aspects of selecting service products and business partners, including customer expectation assessment and management.


2017-2020: Chairman of the Board of Examinations TiSEM, Tilburg University

2009-current: TiasNimbas Full Professor in Marketing Management, Tilburg University 

2009-2014: Department Chair, Department of Marketing, Tilburg University

2000-2009: Associate Professor in Marketing, Tilburg University

1999-2009: Chairman of the Board of Business Administration, Tilburg University

1991-1995: Member of the Board of the Dutch Marketing Association, NIMA-C Amsterdam

1988-1999: Assistant Professor in Marketing, Tilburg University

1986-1987:Research Assistant at the Department of Marketing, Tilburg University


Undergraduate (Bachelor in Business Administration):

2013 - current: Marketing for Pre-Masters

2003 - current: Consumer and Marketing

1988-2003: Marketing Tactics

Graduate (Master in Marketing Management and Master in International Business):

2005 - current: Brand Management

2000-2013: Master Thesis Coordinator (MBA and MScMM)

1996-2005: Service Quality Management

1996-2004: Seminar Marketing

1989-1992: Strategic Marketing Management

Executive (Tias Business School):

2001 - current: Health Administration: MHA

2000 - current: Management of Education: MME

1999 - current: Management and Organization: MMO

1997:Customer Satisfaction

1996 - 2012: Marketing Management: MM

1996 - current:In-Company Courses for ACNielsen, Generali, IG&H, BNG, ING, Trudo, Oisterwijk a.o.

1992 - current: Management in Non-Profit Organizations: MPM

Current courses

Click here for my courses.

Education/Academic qualification

UTQ, Tilburg University

Award Date: 16 Jun 2017

NLO, Fontys Lerarenopleiding Tilburg

Award Date: 22 May 1985

External positions

Lectures for Tias Business School and occasionally company talks (dr. H.C.A. Roest Marketing en -Onderzoek)

29 Apr 2022 → …


  • Services Marketing
  • Consumer Behaviour
  • Business Studies


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