Photo of Henriette Prast

Henriette Prast


  • Warandelaan 2, Koopmans Building, room K 515

    5037 AB Tilburg


1982 …2019

Research activity per year

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Personal profile

Research interests

Henriëtte Prast is full Professor (0.4 fte) at the Finance Department.mFinancial Planning at Tilburg University. She is affiliated to Netspar. Her expertise is behavioral economics and its policy implications, with a focus on personal finance (notably, pensions, aging and retirement), health related behavior and sustainability. Her current research focuses on, inter alia, metaphors in investor communication, gender and financial attitudes and behavior, and commitment schemes to help people reach their financial and health goals. Henriette Prast ranks since 2008 among the Volkskrant Top 200 most influential people in the Netherlands. She has various advisory and nonexec positions in both commercial and not for profit instutions. She is nonexec board member and chairperson of the audit committee of de Staatsloterij. Nonexec board member of AZL pension solutions, member of the Thinktank of the Ministry on Infrastructure and the Environment, and member of the Thinktank on alternatives for animal testing of the Ministry of Economic Affairs.


1985 - 2002: University of Amsterdam, Faculty of Economics and Econometrics, Department of Economics
1997 - Researcher, De Nederlandsche Bank
2005 - Full Professor, Tilburg University, TISEM, Finance Department
2008-2011: Member Wetenschappelijke Raad voor het Regeringsbeleid
2005-present: Member of the Senate of the Netherlands

External positions

Member Nonexec board (BeFrank)

1 Jul 2020 → …

Board member (ClimateCoach4u)

1 Jun 2020 → …

Member nonexec board and member audit committee (Stedelijk Museum Amsterdam)

14 Dec 2018 → …

Nonexec board member and member AC (VZVZ)

1 Dec 2018 → …

Board member and cfo (LNVH)

1 Sep 2017 → …

Member Advisory Board (Tilburg University College)

1 Mar 2016 → …

Board Chair (Foundation for Auditing Research)

1 Mar 2016 → …

Member advisory board (Volksbank)

1 Jan 2014 → …

Free lance knowledge sharing (Prast)

1 Jan 2014 → …

Member nonexecutive board (AZL)

1 Jan 2014 → …


  • Behavioral Economics


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