Photo of Henriette Prast
  • Warandelaan 2, Koopmans Building, room K 515

    5037 AB Tilburg

    Netherlands

1982 …2019

Research output per year

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Personal profile

Research interests

Henriëtte Prast is full Professor (0.4 fte) at the Finance Department.mFinancial Planning at Tilburg University. She is affiliated to Netspar. Her expertise is behavioral economics and its policy implications, with a focus on personal finance (notably, pensions, aging and retirement), health related behavior and sustainability. Her current research focuses on, inter alia, metaphors in investor communication, gender and financial attitudes and behavior, and commitment schemes to help people reach their financial and health goals. Henriette Prast ranks since 2008 among the Volkskrant Top 200 most influential people in the Netherlands. She has various advisory and nonexec positions in both commercial and not for profit instutions. She is nonexec board member and chairperson of the audit committee of de Staatsloterij. Nonexec board member of AZL pension solutions, member of the Thinktank of the Ministry on Infrastructure and the Environment, and member of the Thinktank on alternatives for animal testing of the Ministry of Economic Affairs.

Career

1985 - 2002: University of Amsterdam, Faculty of Economics and Econometrics, Department of Economics
1997 - Researcher, De Nederlandsche Bank
2005 - Full Professor, Tilburg University, TISEM, Finance Department
2008-2011: Member Wetenschappelijke Raad voor het Regeringsbeleid
2005-present: Member of the Senate of the Netherlands

External positions

(KENNISINSTITUUT MOBILITEIT MINISTERIE I & M)

1 Jan 2014 → …

(Ministerie I en M)

1 Jan 2014 → …

(Volksbank)

1 Jan 2014 → …

(Prast)

1 Jan 2014 → …

(AZL)

1 Jan 2014 → …

Keywords

  • Behavioral Economics

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Research Output

Pensioenperceptie: De non-neutraliteit van kwantitatieve communicatie

Prast, H. & Teppa, F., Jun 2019, In : Tijdschrift voor pensioenvraagstukken. 2019, 21, p. 21-24

Research output: Contribution to journalArticleProfessional

Open Access
File

Can Words Breed or Kill Investment? Metaphors, Imagery, Affect and Investor Behaviour

Prast, H., Sanders, J. & Leonhard, O., 17 Apr 2018, Tilburg: CentER, Center for Economic Research, 43 p. (CentER Discussion Paper; vol. 2018-014).

Research output: Working paperDiscussion paperOther research output

File
  • Commitment lotteries promote physical activity among overweight adults: A cluster randomized trial

    van der Swaluw, K., Lambooij, M. S., Mathijssen, J. J. P., Schipper, M., Zeelenberg, M., Berkhout, S., Polder, J. J. & Prast, H. M., 2018, In : Annals of Behavioral Medicine. 52, 4, p. 342-351

    Research output: Contribution to journalArticleScientificpeer-review

    Open Access
    File
  • 15 Downloads (Pure)

    Emotional responses to behavioral economic incentives for health behavior change

    van der Swaluw, K., Lambooij, M. S., Mathijssen, J. J. P., Prast, H. M., Zeelenberg, M. & Polder, J. J., 2018, In : Psychology, Health and Medicine. 23, 8, p. 996-1005

    Research output: Contribution to journalArticleScientificpeer-review

    Open Access
    File
  • 10 Downloads (Pure)

    Emotional Responses to Behavioral Economic Incentives for Health Behavior Change

    van der Swaluw, K., Lambooij, M. S., Mathijssen, J., Zeelenberg, M., Polder, J. & Prast, H., 22 Feb 2018, Tilburg: CentER, Center for Economic Research, 18 p. (CentER Discussion Paper; vol. 2018-008).

    Research output: Working paperDiscussion paperOther research output

    File
  • Activities

    KennisCafé: Nooit meer vliegen

    H.M. Prast (Speaker), Joris Melkert (Speaker), Paul Peeters (Speaker), Hans Hilbers (Speaker), Martijn van Calmthout (Speaker)
    15 Jan 2018

    Activity: Talk or presentation typesInvited talkPopular

    Annual Conference European Financial Management Association (Event)

    H.M. Prast (Member)
    27 Jun 201830 Jun 2018

    Activity: Membership typesMembership of committeeProfessional

    Pension Communication in the Netherlands and Other Countries

    H.M. Prast (Speaker), Arthur van Soest (Speaker), Mariacristina Rossi (Speaker)
    16 Jan 201818 Jan 2018

    Activity: Talk or presentation typesOral presentationScientific

    Consob-ESMA-Bocconi Conference on Securities Markets: Trends, Risks and Policies (Event)

    Henriette Prast (Member)
    2 Mar 2018

    Activity: Membership typesMembership of committeeScientific

    International Conference, Behavioural economics: newtools for Development andCohesion Policy

    H.M. Prast (Contributor), Sabrina Artinger (Participant), Luigi Mittone (Participant)
    24 Jan 2018

    Activity: Participating in or organising an event typesParticipation in conferenceProfessional

    Press / Media

    Henriëtte Prast: 'Rijksbegroting zit totaal niet rationeel in elkaar.'

    H.M. Prast

    18/09/17

    1 Media contribution

    Press/Media: Expert Comment

    ‘Waarom is dit nu niet een vrouw?’

    H.M. Prast

    18/09/17

    1 Media contribution

    Press/Media: Expert Comment

    Psychologie van pensioenkeuzes

    Henriette Prast

    27/06/17

    1 Media contribution

    Press/Media: Expert Comment

    Henriëtte Prast over psychologie van pensioenkeuzes (Netspar)

    H.M. Prast

    26/06/17

    1 Media contribution

    Press/Media: Expert Comment

    Prizes / Recognition

    #108 in list of 200 of most influential people in the Netherlands

    H.M. Prast (Recipient), 2013

    Prize: Other marks of recognition

    #2 in top ten of most modest "media economists" in the Netherlands

    H.M. Prast (Recipient), 2013

    Prize: Other marks of recognition

    #3 in Mediatop

    H.M. Prast (Recipient), 2006

    Prize

    #52 in list of 200 most influential people in the Netherlands

    H.M. Prast (Recipient), 2011

    Prize: Other marks of recognition