Photo of Henriette Prast
  • Prof. de Moorplein 521, Intermezzo, room I 508

    5037 DR Tilburg

    Netherlands

1982 …2019
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Personal profile

Research interests

Henriëtte Prast is full Professor (0.4 fte) at the Finance Department.mFinancial Planning at Tilburg University. She is affiliated to Netspar. Her expertise is behavioral economics and its policy implications, with a focus on personal finance (notably, pensions, aging and retirement), health related behavior and sustainability. Her current research focuses on, inter alia, metaphors in investor communication, gender and financial attitudes and behavior, and commitment schemes to help people reach their financial and health goals. Henriette Prast ranks since 2008 among the Volkskrant Top 200 most influential people in the Netherlands. She has various advisory and nonexec positions in both commercial and not for profit instutions. She is nonexec board member and chairperson of the audit committee of de Staatsloterij. Nonexec board member of AZL pension solutions, member of the Thinktank of the Ministry on Infrastructure and the Environment, and member of the Thinktank on alternatives for animal testing of the Ministry of Economic Affairs.

Career

1985 - 2002: University of Amsterdam, Faculty of Economics and Econometrics, Department of Economics
1997 - Researcher, De Nederlandsche Bank
2005 - Full Professor, Tilburg University, TISEM, Finance Department
2008-2011: Member Wetenschappelijke Raad voor het Regeringsbeleid
2005-present: Member of the Senate of the Netherlands

External positions

(KENNISINSTITUUT MOBILITEIT MINISTERIE I & M)

1 Jan 2014 → …

(Ministerie I en M)

1 Jan 2014 → …

(Volksbank)

1 Jan 2014 → …

(Prast)

1 Jan 2014 → …

(AZL)

1 Jan 2014 → …

Keywords

  • Behavioral Economics

Fingerprint Dive into the research topics where Henriette Prast is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
investor Social Sciences
gender Social Sciences
Pensions Business & Economics
communication Social Sciences
language Social Sciences
metaphor Social Sciences
The Netherlands Business & Economics
finance theory Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1982 2019

Pensioenperceptie: De non-neutraliteit van kwantitatieve communicatie

Prast, H. & Teppa, F., Jun 2019, In : Tijdschrift voor pensioenvraagstukken. 2019, 21, p. 21-24

Research output: Contribution to journalArticleProfessional

Open Access
File

Can Words Breed or Kill Investment? Metaphors, Imagery, Affect and Investor Behaviour

Prast, H., Sanders, J. & Leonhard, O., 17 Apr 2018, Tilburg: CentER, Center for Economic Research, 43 p. (CentER Discussion Paper; vol. 2018-014).

Research output: Working paperDiscussion paperOther research output

File
Investor behavior
Imagery
Stock market
Investors
Stock market participation
15 Downloads (Pure)

Commitment lotteries promote physical activity among overweight adults: A cluster randomized trial

van der Swaluw, K., Lambooij, M. S., Mathijssen, J. J. P., Schipper, M., Zeelenberg, M., Berkhout, S., Polder, J. J. & Prast, H. M., 2018, In : Annals of Behavioral Medicine. 52, 4, p. 342-351

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File
Equipment and Supplies
10 Downloads (Pure)

Emotional responses to behavioral economic incentives for health behavior change

van der Swaluw, K., Lambooij, M. S., Mathijssen, J. J. P., Prast, H. M., Zeelenberg, M. & Polder, J. J., 2018, In : Psychology, Health and Medicine. 23, 8, p. 996-1005

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File
Health Behavior

Emotional Responses to Behavioral Economic Incentives for Health Behavior Change

van der Swaluw, K., Lambooij, M. S., Mathijssen, J., Zeelenberg, M., Polder, J. & Prast, H., 22 Feb 2018, Tilburg: CentER, Center for Economic Research, 18 p. (CentER Discussion Paper; vol. 2018-008).

Research output: Working paperDiscussion paperOther research output

File
Health Behavior

Activities 2006 2018

2018 Annual Conference European Financial Management Association (Event)

Henriette Prast (Member)
Jun 2018

Activity: Membership typesMembership of committeeScientific

International Conference, Behavioural economics: newtools for Development andCohesion Policy

H.M. Prast (Contributor), Sabrina Artinger (Participant), Luigi Mittone (Participant)
24 Jan 2018

Activity: Participating in or organising an event typesParticipation in conferenceProfessional

KennisCafé: Nooit meer vliegen

H.M. Prast (Speaker), Joris Melkert (Speaker), Paul Peeters (Speaker), Hans Hilbers (Speaker), Martijn van Calmthout (Speaker)
15 Jan 2018

Activity: Talk or presentation typesInvited talkPopular

Pension Communication in the Netherlands and Other Countries

H.M. Prast (Speaker), Arthur van Soest (Speaker), Mariacristina Rossi (Speaker)
16 Jan 201818 Jan 2018

Activity: Talk or presentation typesOral presentationScientific

Annual Conference European Financial Management Association (Event)

H.M. Prast (Member)
27 Jun 201830 Jun 2018

Activity: Membership typesMembership of committeeProfessional

Press / Media

Henriëtte Prast: 'Rijksbegroting zit totaal niet rationeel in elkaar.'

H.M. Prast

18/09/17

1 Media contribution

Press/Media: Expert Comment

‘Waarom is dit nu niet een vrouw?’

H.M. Prast

18/09/17

1 Media contribution

Press/Media: Expert Comment

Psychologie van pensioenkeuzes

Henriette Prast

27/06/17

1 Media contribution

Press/Media: Expert Comment

Henriëtte Prast over psychologie van pensioenkeuzes (Netspar)

H.M. Prast

26/06/17

1 Media contribution

Press/Media: Expert Comment

Prizes / Recognition

#108 in list of 200 of most influential people in the Netherlands

H.M. Prast (Recipient), 2013

Prize: Other marks of recognition

#2 in top ten of most modest "media economists" in the Netherlands

H.M. Prast (Recipient), 2013

Prize: Other marks of recognition

#3 in Mediatop

H.M. Prast (Recipient), 2006

Prize

#52 in list of 200 most influential people in the Netherlands

H.M. Prast (Recipient), 2011

Prize: Other marks of recognition