Personal profile
Research interests
Henriëtte Prast is full Professor (0.4 fte) at the Finance Department.mFinancial Planning at Tilburg University. She is affiliated to Netspar. Her expertise is behavioral economics and its policy implications, with a focus on personal finance (notably, pensions, aging and retirement), health related behavior and sustainability. Her current research focuses on, inter alia, metaphors in investor communication, gender and financial attitudes and behavior, and commitment schemes to help people reach their financial and health goals. Henriette Prast ranks since 2008 among the Volkskrant Top 200 most influential people in the Netherlands. She has various advisory and nonexec positions in both commercial and not for profit instutions. She is nonexec board member and chairperson of the audit committee of de Staatsloterij. Nonexec board member of AZL pension solutions, member of the Thinktank of the Ministry on Infrastructure and the Environment, and member of the Thinktank on alternatives for animal testing of the Ministry of Economic Affairs.
Career
1985 - 2002: University of Amsterdam, Faculty of Economics and Econometrics, Department of Economics
1997 - Researcher, De Nederlandsche Bank
2005 - Full Professor, Tilburg University, TISEM, Finance Department
2008-2011: Member Wetenschappelijke Raad voor het Regeringsbeleid
2005-present: Member of the Senate of the Netherlands
External positions
Member Nonexec board (BeFrank)
1 Jul 2020 → …
Board member (ClimateCoach4u)
1 Jun 2020 → …
Member nonexec board and member audit committee (Stedelijk Museum Amsterdam)
14 Dec 2018 → …
Nonexec board member and member AC (VZVZ)
1 Dec 2018 → …
Board member and cfo (LNVH)
1 Sept 2017 → …
Board Chair (Foundation for Auditing Research)
1 Mar 2016 → …
Member Advisory Board (Tilburg University College)
1 Mar 2016 → …
Free lance knowledge sharing (Prast)
1 Jan 2014 → …
Member nonexecutive board (AZL)
1 Jan 2014 → …
Member advisory board (Volksbank)
1 Jan 2014 → …
Keywords
- Behavioral Economics
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 3 Good Health and Well-being -
SDG 5 Gender Equality -
SDG 8 Decent Work and Economic Growth -
SDG 10 Reduced Inequalities -
SDG 11 Sustainable Cities and Communities -
SDG 17 Partnerships for the Goals
Fingerprint
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Collaborations and top research areas from the last five years
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Lottery incentives for smoking cessation at the workplace: Design and protocol of the smoke‑free lottery ‑ a cluster randomized trial
van der Swaluw, K., Hiemstra, M., Lambooij, M., Roordink, E., van der Vliet, N., Zantinge, E., Proper, K., Zeelenberg, M. & Prast, H. M., 2023, In: BMC Public Health. 23, 13 p., 76.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile121 Downloads (Pure) -
Pension communication, knowledge, and behaviour
Debets, S., Prast, H., Rossi, M. & van Soest, A., Jan 2022, In: Journal of Pension Economics & Finance. 21, 1, p. 99-118 20 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access18 Link opens in a new tab Citations (Scopus) -
Pensioenperceptie: De non-neutraliteit van kwantitatieve communicatie
Prast, H. & Teppa, F., Jun 2019, In: Tijdschrift voor pensioenvraagstukken. 2019, 21, p. 21-24Research output: Contribution to journal › Article › Professional
Open AccessFile116 Downloads (Pure) -
Can Words Breed or Kill Investment? Metaphors, Imagery, Affect and Investor Behaviour
Prast, H., Sanders, J. & Leonhard, O., 17 Apr 2018, Tilburg: CentER, Center for Economic Research, 43 p. (CentER Discussion Paper; vol. 2018-014).Research output: Working paper › Discussion paper › Other research output
File607 Downloads (Pure) -
Commitment lotteries promote physical activity among overweight adults: A cluster randomized trial
van der Swaluw, K., Lambooij, M. S., Mathijssen, J. J. P., Schipper, M., Zeelenberg, M., Berkhout, S., Polder, J. J. & Prast, H. M., 2018, In: Annals of Behavioral Medicine. 52, 4, p. 342-351Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile26 Link opens in a new tab Citations (Scopus)243 Downloads (Pure)
Activities
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Annual Conference European Financial Management Association (Event)
Prast, H. M. (Member)
27 Jun 2018 → 30 Jun 2018Activity: Membership types › Membership of committee › Professional
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2018 Annual Conference European Financial Management Association (Event)
Prast, H. (Member)
Jun 2018Activity: Membership types › Membership of committee › Scientific
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Consob-ESMA-Bocconi Conference on Securities Markets: Trends, Risks and Policies (Event)
Prast, H. (Member)
2 Mar 2018Activity: Membership types › Membership of committee › Scientific
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International Conference, Behavioural economics: newtools for Development andCohesion Policy
Prast, H. M. (Contributor), Artinger, S. (Participant) & Mittone, L. (Participant)
24 Jan 2018Activity: Participating in or organising an event types › Participation in conference › Professional
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Pension Communication in the Netherlands and Other Countries
Prast, H. M. (Speaker), van Soest, A. (Speaker) & Rossi, M. (Speaker)
16 Jan 2018 → 18 Jan 2018Activity: Talk or presentation types › Oral presentation › Scientific
Press/Media
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'Zogenaamd 'typisch vrouwelijk en mannelijk' gedrag is aangeleerd' 180 graden: Henriëtte Prast
18/11/17
1 Media contribution
Press/Media: Expert Comment
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Henriëtte Prast: 'Rijksbegroting zit totaal niet rationeel in elkaar.'
18/09/17
1 Media contribution
Press/Media: Expert Comment
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Henriëtte Prast over psychologie van pensioenkeuzes (Netspar)
26/06/17
1 Media contribution
Press/Media: Expert Comment
Prizes
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#108 in list of 200 of most influential people in the Netherlands
Prast, H. M. (Recipient), 2013
Prize: Other marks of recognition
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#2 in top ten of most modest "media economists" in the Netherlands
Prast, H. M. (Recipient), 2013
Prize: Other marks of recognition
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#43 in ESB Poldertop of Dutch economists, 2005-2009 (highest ranking woman)
Prast, H. M. (Recipient), 2009
Prize: Other marks of recognition
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#52 in list of 200 most influential people in the Netherlands
Prast, H. M. (Recipient), 2011
Prize: Other marks of recognition
Datasets
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What does behavioral economics mean for policy?: Challenges to savings and health policies in the Netherlands [Dataset]
Kooreman, P. (Creator), Prast, H. (Creator) & University, T. (Contributor), DataverseNL, 8 Nov 2013
DOI: 10.34894/85h0rb, https://dataverse.nl/citation?persistentId=doi:10.34894/85H0RB
Dataset
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Risk-return preferences in the pension domain: Are people able to choose? [dataset]
Rooij, M. C. J. V. (Creator), Kool, C. J. M. (Creator), Prast, H. M. (Creator) & University, T. (Contributor), DataverseNL, 8 Nov 2013
DOI: 10.34894/df2gee, https://dataverse.nl/citation?persistentId=doi:10.34894/DF2GEE
Dataset