Ilona Weeterings
  • Warandelaan 2, Koopmans Building, room K 756

    5037 AB Tilburg


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Personal profile


I am a lecturer at the Marketing Department of Tilburg University for over four years now. In the meantime I have obtained my UTQ (BKO) and started to coordinate several courses. Besides that I also support other coordinators on their courses. I teach courses in the Bachelor, Premaster and Master programs. Additionally, I also supervise Bachelor and Master thesis students in writing their thesis. 


My expertise is in marketing/business research, which is also reflected in the courses that I teach (research- and methodology courses). Within these courses we incorporate marketing by working on marketing related cases and other business related topics. In some of the courses my students perform actual research (academic or practical) on a marketing related topic. 


In two consecutive years (2018-2019 & 2019-2020) I have been selected excellent teacher, based on student evaluations, for my course Business Research Techniques for Premaster. 


Since April 2018 I am a member of the Examination Board of TiSEM. 

Current courses

Click here for my courses.


Within the Department of Marketing I support the coördinators of several research- and methodology courses. In the academic year 2016-2017 I was party responsible for the following courses: Introduction to Research in Marketing Fall & Spring (Master), Academic Competences Marketing (Pre-master), Marketing@Work (Bachelor), Conjoint Analysis (Master), Business Research for IBA (Bachelor) and Methoden voor Bedrijfseconomisch Onderzoek (Bachelor).

Since the academic year 2017-2018 I am no longer responsible for the courses Business Research for IBA (Bachelor) and Academic Competences Marketing (Pre-master). Instead of being supportive I am a coördinator for the courses Business Research Techniques for Pre-Masters and Methoden voor Bedrijfseconomisch Onderzoek (Bachelor).

Besides these courses I also supervise Bachelor and Master students in writing their thesis and supervise some Econasium teams in writing their "profielwerkstuk". 

Education/Academic qualification

Education, teaching, Other, Tilburg University

Award Date: 23 May 2018


  • Marketing
  • Marketing Research
  • Lecturer
  • Business Research