Personal profile
Teaching
My expertise is in marketing and more specifically marketing/business research. Within marketing, the main courses that I teach are research- and methodology courses. We apply marketing in these courses by working on marketing related cases and other business related topics. In some of the courses my students perform actual research (academic or practical) on a marketing related topic.
Within the Department of Marketing I support the coordinators of several research- and methodology courses. In the academic year 2016-2017 I was party responsible for the following courses: Introduction to Research in Marketing Fall & Spring (Master), Academic Competences Marketing (Pre-master), Marketing@Work (Bachelor), Conjoint Analysis (Master), Business Research for IBA (Bachelor) and Methoden voor Bedrijfseconomisch Onderzoek (Bachelor).
Since the academic year 2017-2018 I am no longer responsible for the courses Business Research for IBA (Bachelor) and Academic Competences Marketing (Pre-master). Instead of being supportive I am a coördinator for the courses Business Research Techniques for Pre-Masters and Methoden voor Bedrijfseconomisch Onderzoek (Bachelor).
Besides these courses I also supervise Bachelor and Master students in writing their thesis and supervise some Econasium teams in writing their "profielwerkstuk".
I have also obtained my UTQ (BKO).
Current courses
Click here for my courses.
Teaching
Within the Department of Marketing I support the coördinators of several research- and methodology courses. In the academic year 2016-2017 I was party responsible for the following courses: Introduction to Research in Marketing Fall & Spring (Master), Academic Competences Marketing (Pre-master), Marketing@Work (Bachelor), Conjoint Analysis (Master), Business Research for IBA (Bachelor) and Methoden voor Bedrijfseconomisch Onderzoek (Bachelor).
Since the academic year 2017-2018 I am no longer responsible for the courses Business Research for IBA (Bachelor) and Academic Competences Marketing (Pre-master). Instead of being supportive I am a coördinator for the courses Business Research Techniques for Pre-Masters and Methoden voor Bedrijfseconomisch Onderzoek (Bachelor).
Besides these courses I also supervise Bachelor and Master students in writing their thesis and supervise some Econasium teams in writing their "profielwerkstuk".