Photo of Inge Geyskens
  • Warandelaan 2, Koopmans Building, room K 705

    5037 AB Tilburg


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Personal profile


2007-present    Professor of Marketing, Tilburg University

2001-2006        Associate Professor of Marketing, Tilburg University

1998-2001        Assistant Professor of Marketing, Tilburg University

 Click here for a complete CV.


Professor Geyskens teaches the Marketing Channel Management course in the MSc in Marketing Management program. In addition, she coordinates the various business research courses that are being taught in the bachelor and pre-master programs (Academic Competences Marketing, International Business Research for IBA, Business Research Techniques for Pre-Master, Inleiding Onderzoeksmethoden Bedrijfseconomie, Methoden van Bedrijfseconomisch Onderzoek).

Current courses

Click here for my courses.

PhD supervision

2019  Max Nohe
          Winner of the 2015 Alton G. Clayton Competition
          Initial placement: Hogeschool van Arnhem en Nijmegen (HAN)
          Current position: Data Miner at Intermarché

2017  Kristopher Keller

          Winner of the 2019 Research for Practice Dissertation Award
          Winner of the GfK Market Research Award
          Initial placement: University of North Carolina at Chapel Hill, USA

2017  Didi Lin 

          Initial placement: Data Analyst at Deloitte
          Current position: Data Scientiest at Entis

2013  Johanna Slot 
          Finalist of the 2014 EMAC-McKinsey Doctoral Dissertation Award Competition         
          Winner of the 2010 ISBM Business Marketing Doctoral Support Award Competition
          Initial placement: Smeal College of Business, Pennsylvania State University

2012  Anne ter Braak 
          Runner-up of the 2013 EMAC-McKinsey Doctoral Dissertation Award Competition
          Initial placement: KU Leuven, Belgium
          Current position: Associate Professor of Marketing, KU Leuven

2011  Néomie Raassens
          Winner of the 2012 EMAC-McKinsey Doctoral Dissertation Award Competition
          Initial placement: Maastricht University
          Current position: Tenured Assistant Professor of Marketing, Eindhoven University   
2007  Man-Wai Chow 
          Initial placement: Management Consultant at Accenture 
          Current position: Global Product Manager at Eastman Chemical Company

External positions

Consultancy (Onbekend)

1 Jun 2018 → …


  • Distribution
  • Retail Marketing

Fingerprint Dive into the research topics where Inge Geyskens is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 7 Similar Profiles
Private labels Business & Economics
Retailers Business & Economics
Premium Business & Economics
National brands Business & Economics
Suppliers Business & Economics
Outsourcing Business & Economics
Governance Business & Economics
Uncertainty Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1994 2019

Retailing research in rapidly changing times: On the danger of being leapfrogged by practice

Dekimpe, M. G. & Geyskens, I., Mar 2019, In : Journal of Retailing. 95, 1, p. 6-9

Research output: Contribution to journalEditorialScientificpeer-review

How to brand your private labels

Geyskens, I., Keller, K. O., Dekimpe, M. G. & de Jong, K., May 2018, In : Business horizons. 61, 3, p. 487-496

Research output: Contribution to journalArticleScientificpeer-review

Retailer power in the grocery industry

Geyskens, I., 2018, Handbook of Research on Retailing. Gielens, K. & Gijsbrechts, E. (eds.). Cheltenham: Edward Elgar Publishing, p. 399 410 p.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

The new regulator in town: The effect of Walmart’s sustainability mandate on supplier shareholder value

Gielens, K. J. P., Geyskens, I., Deleersnyder, B. & Nohe, M., Mar 2018, In : Journal of Marketing. 82, 2, p. 124-141

Research output: Contribution to journalArticleScientificpeer-review

Shareholder value

Let your banner wave? Antecedents and performance implications of retailers' private-label branding strategies

Keller, K., Dekimpe, M. & Geyskens, I., Jul 2016, In : Journal of Marketing. 80, 4, p. 1-19

Research output: Contribution to journalArticleScientificpeer-review

Private labels
Branding strategy

Projects 2003 2012

Collaborative new product development

Slot, J. H., Geyskens, I. & Wuyts, S. H. K.


Project: Research project

Premium private labels success: Whether, when and where to introduce them

ter Braak, A. M., Dekimpe, M. & Geyskens, I.


Project: Research project

The performance implications of outsourcing

Raassens, N., Geyskens, I. & Wuyts, S. H. K.


Project: Research project

A global study into the power of private labels

Lin, P. & Geyskens, I.


Project: Research project

A global study into the power of private labels

Geyskens, I. & Lin, P.


Project: Research project