Personal profile
Career
2007-present Professor of Marketing, Tilburg University
2001-2006 Associate Professor of Marketing, Tilburg University
1998-2001 Assistant Professor of Marketing, Tilburg University
Click here for a complete CV.
Teaching
Professor Geyskens teaches the Marketing Channel Management course in the MSc in Marketing Management program. In addition, she coordinates the various business research courses that are being taught in the bachelor and pre-master programs (Academic Competences Marketing, International Business Research for IBA, Business Research Techniques for Pre-Master, Inleiding Onderzoeksmethoden Bedrijfseconomie, Methoden van Bedrijfseconomisch Onderzoek).
Current courses
Click here for my courses.
PhD supervision
2019 Max Nohe
Winner of the 2015 Alton G. Clayton Competition
Initial placement: Hogeschool van Arnhem en Nijmegen (HAN)
Current position: Data Miner at Intermarché
2017 Kristopher Keller
Winner of the 2019 Research for Practice Dissertation Award
Winner of the GfK Market Research Award
Initial placement: University of North Carolina at Chapel Hill, USA
2017 Didi Lin
Initial placement: Data Analyst at Deloitte
Current position: Data Scientiest at Entis
2013 Johanna Slot
Finalist of the 2014 EMAC-McKinsey Doctoral Dissertation Award Competition
Winner of the 2010 ISBM Business Marketing Doctoral Support Award Competition
Initial placement: Smeal College of Business, Pennsylvania State University
2012 Anne ter Braak
Runner-up of the 2013 EMAC-McKinsey Doctoral Dissertation Award Competition
Initial placement: KU Leuven, Belgium
Current position: Associate Professor of Marketing, KU Leuven
2011 Néomie Raassens
Winner of the 2012 EMAC-McKinsey Doctoral Dissertation Award Competition
Initial placement: Maastricht University
Current position: Tenured Assistant Professor of Marketing, Eindhoven University
2007 Man-Wai Chow
Initial placement: Management Consultant at Accenture
Current position: Global Product Manager at Eastman Chemical Company
Keywords
- Distribution
- Retail Marketing
- Private Labels
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 16 Peace, Justice and Strong Institutions
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
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The brandification of private labels: Beyond budgets
Gielens, K., Geyskens, I. & Dekimpe, M., Mar 2025, In: Impact at JMR. 11 p.Research output: Contribution to journal › Article › Professional
Open AccessFile217 Downloads (Pure) -
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, I., Deleersnyder, B., Dekimpe, M. & Lin, P., Jan 2024, In: Journal of the Academy of Marketing Science. 52, 1, p. 97-118 22 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access2 Link opens in a new tab Citations (Scopus) -
Mind the gap: National brands’ sensitivity to price and line-length differentials at hard discounters versus conventional retailers
van der Plas, J., Dekimpe, M. & Geyskens, I., Jun 2024, In: Journal of Retailing. 100, 2, p. 199-216 18 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
Sharing economy: International marketing strategies - A commentary.
Dekimpe, M. & Geyskens, I., Mar 2024, Key Developments in International Marketing : Influential Contributions and Future Avenues for Research. Samiee, S., Katsikeas, C. S. & Riefler, P. (eds.). Cham: Palgrave Macmillan, p. 537-546 (JIBS Special Collections).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
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Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research
Keller, K. O., Dekimpe, M. & Geyskens, I., Mar 2022, In: Journal of Retailing. 98, 1, p. 5-23 19 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access
Projects
- 7 Finished
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Collaborative new product development
Slot, J. H. (Researcher), Geyskens, I. (Tutor) & Wuyts, S. H. K. (Tutor)
1/09/09 → 1/09/12
Project: Research project
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Premium private labels success: Whether, when and where to introduce them
ter Braak, A. M. (Researcher), Dekimpe, M. (Principal Investigator) & Geyskens, I. (Principal Investigator)
1/09/08 → 1/09/11
Project: Research project
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A global study into the power of private labels
Lin, P. (Contact) & Geyskens, I. (Tutor)
1/09/07 → 1/09/11
Project: Research project
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The performance implications of outsourcing
Raassens, N. (Researcher), Geyskens, I. (Principal Investigator) & Wuyts, S. H. K. (Principal Investigator)
1/09/07 → 1/09/10
Project: Research project
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A global study into the power of private labels
Geyskens, I. (Principal Investigator) & Lin, P. (Researcher)
1/01/06 → 15/09/11
Project: Research project
Prizes
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2013 Best Paper Award of the International Journal of Research in Marketing
ter Braak, A. (Recipient), Deleersnyder, B. (Recipient), Geyskens, I. (Recipient) & Dekimpe, M. (Recipient), 2013
Prize
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Finalist of the 2018 Shelby D. Hunt/Harold H. Maynard Award
Gielens, K. (Recipient), Geyskens, I. (Recipient), Deleersnyder, B. (Recipient) & Nohe, M. (Recipient), 2018
Prize: Other marks of recognition
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Finalist of the 2025 Interorganizational SIG’s Louis W. Stern Award
Deleersnyder, B. (Recipient), Gielens, K. (Recipient), Geyskens, I. (Recipient) & Nohe, M. (Recipient), 2025
Prize: Other marks of recognition
Datasets
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Replication Data for "Do consumers benefit from national‑brand listings by hard discounters?"
Geyskens, I. (Creator), Deleersnyder, B. (Creator), Dekimpe, M. G. (Creator) & Lin, D. (Creator), DataverseNL, 8 Oct 2024
DOI: 10.34894/n5snrh, https://dataverse.nl/citation?persistentId=doi:10.34894/N5SNRH
Dataset