Research output per year
Research output per year
dr.
Warandelaan 2, Koopmans Building, room K 748
5037 AB Tilburg
Netherlands
Research activity per year
Jan's research focus is on digital experimentation and customer experience management. For example, he investigates (i) how companies can leverage experimentation to increase digital marketing effectiveness, (ii) how smart technologies (e.g., self-tracking devices, digital store technology) influence service innovation, and (iii) how managers can measure and increase customer experiences along the customer journey. Jan's research projects are in close collaboration with organizations in Asia, Europe, and the US.
Jan speaks and consults on digital experimentation, customer experience management, and service innovation. He also teaches in executive education and custom programs for companies.
Visit Jan's personal page for more information.
Keywords
Customer Experience Management
Digital Experimentation
Service Innovation
Since 2017 Assistant Professor of Marketing, Tilburg University
2015-2017 Recurring Visiting Scholar, Global Center for Big Data in Mobile Analytics, USA
2015-2016 Post-Doctoral Researcher, Marketing Department, Aalto University, Finland
2013-2015 Senior Associate, Brand Consultancy, Germany
Tilburg University
Market Assessment (Master), Spring 2018, 2019, 2020
Decision Making in Marketing (Bachelor), Spring 2017, 2018, 2019, 2020
Google Online Marketing Challenge (GOMC), Spring 2017
TiSEM Professional Learning
Mobile Marketing: Trends & Strategic Considerations, Spring 2018
Aalto Executive Education AEE
Leveraging Customer Experience (MBA & EMBA), Fall 2016
Developing Customer Experience (Custom Program), Fall 2016
Aalto University
Customer Experience Management (Bachelor & Master), Spring 2016, Fall 2016
Management Center Innsbruck MCI
Customer Journey Management (Master), Fall 2016
Management and Training Workshops
with companies on digital experimentation, brand management, customer experience management
Click here for my courses.
PhD, European Business School, EBS University
Master’s Degree, KATZ Business School, University of Pittsburgh
Shareholder (CX Research GbR)
1 Apr 2018 → …
Research output: Contribution to journal › Article › Scientific › peer-review
Research output: Contribution to journal › Article › Scientific › peer-review
Research output: Contribution to journal › Article › Scientific › peer-review
Research output: Contribution to journal › Article › Scientific › peer-review
Research output: Contribution to journal › Article › Scientific › peer-review