Jan's research focus is on digital experimentation and customer journey analytics. He investigates how companies can leverage large-scale experimentation (i) to increase promotional effectiveness and (ii) to improve customer journeys. He also studies how companies can measure and increase customer experience along the customer journey. Jan's research projects are in close collaboration with organizations in Europe, Asia, and the US.

Jan speaks and consults on digital experimentation and customer journey strategies. He also teaches in executive education and custom programs for companies.

Visit Jan's personal page for more information.

Keywords
A/B Testing
Customer Journey Analytics
Large-Scale Experimentation

Since 2017      Assistant Professor of Marketing, Tilburg University

2015-2017      Recurring Visiting Scholar, Global Center for Big Data in Mobile Analytics, USA

2015-2016      Post-Doctoral Researcher, Marketing Department, Aalto University, Finland

2013-2015      Senior Associate, Brand Consultancy, Germany

Tilburg University
Market Assessment (Master), Spring 2018, 2019
Decision Making in Marketing (Bachelor), Spring 2017, 2018, 2019
Google Online Marketing Challenge (GOMC), Spring 2017

TiSEM Professional Learning
Mobile Marketing: Trends & Strategic Considerations, Spring 2018

Aalto Executive Education AEE
Leveraging Customer Experience (MBA & EMBA), Fall 2016
Developing Customer Experience (Custom Program), Fall 2016

Aalto University
Customer Experience Management (Bachelor & Master), Spring 2016, Fall 2016

Management Center Innsbruck MCI
Customer Journey Management (Master), Fall 2016

Management and Training Workshops
with companies on experimentation, mobile marketing, and customer journey strategies

Click here for my courses.