Joep van der Plas

Phone+31134663226
EmailJ.vdrPlastilburguniversityedu

Warandelaan 2, Koopmans Building, room K 754
5037 AB Tilburg
Netherlands

Research activity per year

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1 Article

Mind the gap: National brands’ sensitivity to price and line-length differentials at hard discounters versus conventional retailers
van der Plas, J., Dekimpe, M. & Geyskens, I., Jun 2024, In: Journal of Retailing. 100, 2, p. 199-216 18 p.
Research output: Contribution to journal › Article › Scientific › peer-review

Open Access

Joep van der Plas, MSc

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Research output

Mind the gap: National brands’ sensitivity to price and line-length differentials at hard discounters versus conventional retailers