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Dive into the research topics where Joep van der Plas is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Channel Blurring: National Brands at Hard Discounters
van der Plas, J., 2025, Tilburg: CentER, Center for Economic Research. 192 p.Research output: Thesis › Doctoral Thesis
Open AccessFile102 Downloads (Pure) -
Mind the gap: National brands’ sensitivity to price and line-length differentials at hard discounters versus conventional retailers
van der Plas, J., Dekimpe, M. & Geyskens, I., Jun 2024, In: Journal of Retailing. 100, 2, p. 199-216 18 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access