John Goedee
  • Prof. Cobbenhagenlaan 225, Simon Building, room S 618

    5037 DB Tilburg

    Netherlands

20032020

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  • 2010

    Service marketing and blueprinting

    Goedee, J. & de Vries, W., 2010, Financial service marketing. Caeldries, F., Goedee, J., Rijkers, A. C. J. & Wijnands, L. (eds.). Den Haag: Lemma, p. 67-77

    Research output: Chapter in Book/Report/Conference proceedingChapterScientific

  • Strategy implementation

    Goedee, J., 2010, Financial service marketing. Caeldries, F., Goedee, J., Rijkers, A. C. J. & Wijnands, L. (eds.). Den Haag: Lemma, p. 311-326

    Research output: Chapter in Book/Report/Conference proceedingChapterScientific