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Personal profile

Current courses

Click here for my courses.

Research interests

I specialize in employee communication in general and employee ambassadorship, customer orientation, enterprise social media, motivation and engagement in particular.

Career

After getting a master and PhD in Services Marketing at the University of Twente, I worked at ASCoR (university of Amsterdam) as an assistant professor in Corporate Communication for almost 10 years. Since March of 2020, I work at Tilburg University.

External positions

Chairman (SWOCC)

1 Nov 2022 → …

Keywords

  • Employee Communication
  • Organizational Communication
  • Public Relations
  • Crisis Communication
  • Employee Voice & Silence

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