Personal profile
Current courses
Click here for my courses.
Research interests
I specialize in employee communication in general and employee ambassadorship, customer orientation, enterprise social media, motivation and engagement in particular.
Career
After getting a master and PhD in Services Marketing at the University of Twente, I worked at ASCoR (university of Amsterdam) as an assistant professor in Corporate Communication for almost 10 years. Since March of 2020, I work at Tilburg University.
External positions
Member supervisory board (ABSA Scholengemeenschap)
1 Aug 2026 → …
Managing director (SWOCC)
1 Sept 2024 → …
Keywords
- Employee Communication
- Organizational Communication
- Public Relations
- Crisis Communication
- Employee Voice & Silence
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 12 Responsible Consumption and Production -
SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
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Juggling care and commerce: care and business logics in Dutch funeral homes
Verhoeven, J., Berns, J. & Hoondert, M., 20 Jul 2025, In: Mortality. 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile3 Downloads (Pure) -
Trendonderzoek 2025: Het merk als kompas in tijden van paradoxale spanningen
Translated title of the contribution :Trend research 2025: The brand as a compass in times of paradoxical tensions Research output: Book/Report › Report
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Active Employee Communication Roles in Organizations: A Framework for Understanding and Discussing Communication Role Expectations
Verhoeven, J. & Thøis Madsen, V., 2022, In: International Journal of Strategic Communication. 16, 1, p. 91-110 20 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access16 Link opens in a new tab Citations (Scopus) -
Medewerkers als Merkbouwers
Translated title of the contribution :Employees as Brand Builders Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional
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Medewerkers als Merkdragers
Translated title of the contribution :Employees as Brand Carriers Research output: Book/Report › Book › Professional