Photo of Jorna Leenheer
  • Warandelaan 2, Koopmans Building, room K 707

    5037 AB Tilburg


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Personal profile

Research interests

Senior-Lecturer Marketing

Academic Director IBA (as of Sep 2018)


2018 -   Academic Director IBA program, Tilburg University 

2016 -   Senior Lecturer in Marketing, Tilburg University

2015-2018 Lector (Professor of Applied Sciences), Avans University of Applied Sciences

2009-2016 Head of Unit, CentERData, Tilburg

2006-2009 Senior-Researcher, SEO Economic Research Amsterdam

2004-2006 Assistant Professor in Marketing, VU Amsterdam

1999-2003 Ph.D. Student in Marketing, Tilburg University


Marketing in Bedrijf

Marketing for IBA

Supervision Master theses

Current courses

Click here for my courses.

Fingerprint Dive into the research topics where Jorna Leenheer is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Internet Social Sciences
Loyalty programs Business & Economics
Behavioral loyalty Business & Economics
Retailers Business & Economics
Retailing Business & Economics
Competitive effect Business & Economics
Empirical analysis Business & Economics
Sustainable business Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2002 2019

Towards more interactive and sustainable food retailing: An empirical case study of the supermarket of the future

van Giesen, R. & Leenheer, J., 14 Jan 2019, In : International journal of retail & distribution management. 47, 1, p. 55-75

Research output: Contribution to journalArticleScientificpeer-review

Are sharing platforms sustainable (business models)? A consumer survey on the drivers of using sharing platforms in the travel industry

Leenheer, J. & Kuijten, M., Jul 2018, Sustainable Business Models: Principles, Promise, and Practice. Moratis, L., Melissen, F. & Idowu, S. (eds.). Cham: Springer, p. 261-283 ( CSR, Sustainability, Ethics & Governance book series).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Consumer survey
Sustainable business
Business model
Travel industry

De betalingsbereidheid van consumenten voor dierenwelzijn

Zomer, S., Benning, T., Leenheer, J. & Mulder, M., 2016, In : Economisch Statistische Berichten. 100, 4703, p. 84-87 4 p.

Research output: Contribution to journalArticleProfessional

Duurzaam gedrag stimuleren in een digitale wereld

Leenheer, J., May 2016, In : Tijdschrift voor Marketing. p. 44-47 4 p.

Research output: Contribution to journalArticleProfessional

Baywatch: Two approaches to measure the effects of blocking access to The Pirate Bay

Poort, J., Leenheer, J., van der Ham, J. & Dumitru, C., May 2014, In : Telecommunications Policy. 38, 4, p. 383-392 10 p.

Research output: Contribution to journalArticleScientificpeer-review

Projects 1999 2003

The influence of loyalty cards on customer lifetime value

Leenheer, J. & Bijmolt, T. H. A.


Project: Research project