Research Output per year
Personal profile
Research interests
Senior-Lecturer Marketing
Academic Director IBA (as of Sep 2018)
Career
2018 - Academic Director IBA program, Tilburg University
2016 - Senior Lecturer in Marketing, Tilburg University
2015-2018 Lector (Professor of Applied Sciences), Avans University of Applied Sciences
2009-2016 Head of Unit, CentERData, Tilburg
2006-2009 Senior-Researcher, SEO Economic Research Amsterdam
2004-2006 Assistant Professor in Marketing, VU Amsterdam
1999-2003 Ph.D. Student in Marketing, Tilburg University
Teaching
Marketing in Bedrijf
Marketing for IBA
Supervision Master theses
Current courses
Click here for my courses.
Fingerprint Dive into the research topics where Jorna Leenheer is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 2 Similar Profiles
Internet
Social Sciences
Loyalty programs
Business & Economics
Behavioral loyalty
Business & Economics
Retailers
Business & Economics
Retailing
Business & Economics
Competitive effect
Business & Economics
Empirical analysis
Business & Economics
Sustainable business
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2002 2019
Towards more interactive and sustainable food retailing: An empirical case study of the supermarket of the future
van Giesen, R. & Leenheer, J., 14 Jan 2019, In : International journal of retail & distribution management. 47, 1, p. 55-75Research output: Contribution to journal › Article › Scientific › peer-review
Are sharing platforms sustainable (business models)? A consumer survey on the drivers of using sharing platforms in the travel industry
Leenheer, J. & Kuijten, M., Jul 2018, Sustainable Business Models: Principles, Promise, and Practice. Moratis, L., Melissen, F. & Idowu, S. (eds.). Cham: Springer, p. 261-283 ( CSR, Sustainability, Ethics & Governance book series).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
Consumer survey
Sustainable business
Business model
Travel industry
Hotels
De betalingsbereidheid van consumenten voor dierenwelzijn
Zomer, S., Benning, T., Leenheer, J. & Mulder, M., 2016, In : Economisch Statistische Berichten. 100, 4703, p. 84-87 4 p.Research output: Contribution to journal › Article › Professional
Duurzaam gedrag stimuleren in een digitale wereld
Leenheer, J., May 2016, In : Tijdschrift voor Marketing. p. 44-47 4 p.Research output: Contribution to journal › Article › Professional
Baywatch: Two approaches to measure the effects of blocking access to The Pirate Bay
Poort, J., Leenheer, J., van der Ham, J. & Dumitru, C., May 2014, In : Telecommunications Policy. 38, 4, p. 383-392 10 p.Research output: Contribution to journal › Article › Scientific › peer-review
Projects 1999 2003
- 1 Finished
The influence of loyalty cards on customer lifetime value
Leenheer, J. & Bijmolt, T. H. A.
1/09/99 → 1/09/03
Project: Research project