Research output per year
Research output per year
Personal profile
Research interests
Sustainable Consumption
Education Management
Marketing & Public Policy
Loyalty (programs)
Career
2024- Associate Professor of Marketing
2022 - Associate Dean Internationalization & Minor Programs, Tilburg University
2018 - Academic Director BSc. International Business Administration, Tilburg University
2016 - 2023 Senior Lecturer in Marketing, Tilburg University
2015-2018 Lector (Professor of Applied Sciences), Avans University of Applied Sciences
2009-2016 Head of Unit, CentERData, Tilburg
2006-2009 Senior-Researcher, SEO Economic Research Amsterdam
2004-2006 Assistant Professor in Marketing, VU Amsterdam
1999-2003 Ph.D. Student in Marketing, Tilburg University
Teaching
Marketing in Bedrijf
Marketing for IBA
Supervision Master theses
Current courses
Click here for my courses.
External positions
Board of Supervisors (Stichting Uniek)
1 May 2021 → 1 May 2025
Fingerprint
Dive into the research topics where Jorna Leenheer is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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Do you think we are a match? The predictive power of matching activities for prospective students of an international business program
Leenheer, J., Jul 2022, In: International journal of management education. 20, 2, 11 p., 100637.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access1 Citation (Scopus) -
Energy efficiency of consideration sets and choices: The impact of label format
Leenheer, J. & Elsen, M., Oct 2022, In: European Journal of Marketing. 56, 8, p. 2484-2505Research output: Contribution to journal › Article › Scientific › peer-review
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Towards more interactive and sustainable food retailing: An empirical case study of the supermarket of the future
van Giesen, R. & Leenheer, J., 14 Jan 2019, In: International journal of retail & distribution management. 47, 1, p. 55-75Research output: Contribution to journal › Article › Scientific › peer-review
19 Citations (Scopus) -
Are sharing platforms sustainable (business models)? A consumer survey on the drivers of using sharing platforms in the travel industry
Leenheer, J. & Kuijten, M., Jul 2018, Sustainable Business Models: Principles, Promise, and Practice. Moratis, L., Melissen, F. & Idowu, S. (eds.). Cham: Springer, p. 261-283 ( CSR, Sustainability, Ethics & Governance book series).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
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Consumenten en Financieel Advies: Consumentenonderzoek in het Kader van de Evaluatie van het Provisieverbod
Elsen, M., van Giesen, R., Elshout, M. & Leenheer, J., 22 Nov 2017, Tilburg: CentERdata. 99 p.Research output: Book/Report › Report
Open Access
Activities
- 1 Other
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Member Deliberation table innovative educational developments Tilburg University
Leenheer, J. (Participant)
Jan 2021 → Jun 2021Activity: Other activity types › Other › Scientific
Projects
- 2 Finished
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Marketing Matters: Engaging students with educational podcasts
Rosmalen, C. (Principal Investigator), Leenheer, J. (Principal Investigator), Wijnen, A. (Co-Investigator) & van der Vliet, A. (Co-Investigator)
1/12/20 → 1/11/21
Project: Education project
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The influence of loyalty cards on customer lifetime value
Leenheer, J. (Researcher) & Bijmolt, T. H. A. (Tutor)
1/09/99 → 1/09/03
Project: Research project
Press/Media
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Waarom Dijkgraafs plan voor versoepeling van bindend studieadvies bijval verdient
17/05/23
1 Media contribution
Press/Media: Expert Comment