Research Output per year
Personal profile
Research interests
Senior-Lecturer Marketing
Academic Director IBA (as of Sep 2018)
Career
2018 - Academic Director IBA program, Tilburg University
2016 - Senior Lecturer in Marketing, Tilburg University
2015-2018 Lector (Professor of Applied Sciences), Avans University of Applied Sciences
2009-2016 Head of Unit, CentERData, Tilburg
2006-2009 Senior-Researcher, SEO Economic Research Amsterdam
2004-2006 Assistant Professor in Marketing, VU Amsterdam
1999-2003 Ph.D. Student in Marketing, Tilburg University
Teaching
Marketing in Bedrijf
Marketing for IBA
Supervision Master theses
Current courses
Click here for my courses.
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Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2002 2019
Towards more interactive and sustainable food retailing: An empirical case study of the supermarket of the future
van Giesen, R. & Leenheer, J., 14 Jan 2019, In : International journal of retail & distribution management. 47, 1, p. 55-75Research output: Contribution to journal › Article › Scientific › peer-review
Are sharing platforms sustainable (business models)? A consumer survey on the drivers of using sharing platforms in the travel industry
Leenheer, J. & Kuijten, M., Jul 2018, Sustainable Business Models: Principles, Promise, and Practice. Moratis, L., Melissen, F. & Idowu, S. (eds.). Cham: Springer, p. 261-283 ( CSR, Sustainability, Ethics & Governance book series).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
De betalingsbereidheid van consumenten voor dierenwelzijn
Zomer, S., Benning, T., Leenheer, J. & Mulder, M., 2016, In : Economisch Statistische Berichten. 100, 4703, p. 84-87 4 p.Research output: Contribution to journal › Article › Professional
Duurzaam gedrag stimuleren in een digitale wereld
Leenheer, J., May 2016, In : Tijdschrift voor Marketing. p. 44-47 4 p.Research output: Contribution to journal › Article › Professional
Baywatch: Two approaches to measure the effects of blocking access to The Pirate Bay
Poort, J., Leenheer, J., van der Ham, J. & Dumitru, C., May 2014, In : Telecommunications Policy. 38, 4, p. 383-392 10 p.Research output: Contribution to journal › Article › Scientific › peer-review
Projects 1999 2003
- 1 Finished
The influence of loyalty cards on customer lifetime value
Leenheer, J. & Bijmolt, T. H. A.
1/09/99 → 1/09/03
Project: Research project