Photo of Jorna Leenheer
  • Warandelaan 2, Koopmans Building, room K 707

    5037 AB Tilburg



Research output per year

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Personal profile

Research interests

Senior-Lecturer Marketing

Academic Director IBA (as of Sep 2018)


2018 -   Academic Director IBA program, Tilburg University 

2016 -   Senior Lecturer in Marketing, Tilburg University

2015-2018 Lector (Professor of Applied Sciences), Avans University of Applied Sciences

2009-2016 Head of Unit, CentERData, Tilburg

2006-2009 Senior-Researcher, SEO Economic Research Amsterdam

2004-2006 Assistant Professor in Marketing, VU Amsterdam

1999-2003 Ph.D. Student in Marketing, Tilburg University


Marketing in Bedrijf

Marketing for IBA

Supervision Master theses

Current courses

Click here for my courses.

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Research Output

Towards more interactive and sustainable food retailing: An empirical case study of the supermarket of the future

van Giesen, R. & Leenheer, J., 14 Jan 2019, In : International journal of retail & distribution management. 47, 1, p. 55-75

Research output: Contribution to journalArticleScientificpeer-review

Are sharing platforms sustainable (business models)? A consumer survey on the drivers of using sharing platforms in the travel industry

Leenheer, J. & Kuijten, M., Jul 2018, Sustainable Business Models: Principles, Promise, and Practice. Moratis, L., Melissen, F. & Idowu, S. (eds.). Cham: Springer, p. 261-283 ( CSR, Sustainability, Ethics & Governance book series).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

  • De betalingsbereidheid van consumenten voor dierenwelzijn

    Zomer, S., Benning, T., Leenheer, J. & Mulder, M., 2016, In : Economisch Statistische Berichten. 100, 4703, p. 84-87 4 p.

    Research output: Contribution to journalArticleProfessional

    Duurzaam gedrag stimuleren in een digitale wereld

    Leenheer, J., May 2016, In : Tijdschrift voor Marketing. p. 44-47 4 p.

    Research output: Contribution to journalArticleProfessional

    Baywatch: Two approaches to measure the effects of blocking access to The Pirate Bay

    Poort, J., Leenheer, J., van der Ham, J. & Dumitru, C., May 2014, In : Telecommunications Policy. 38, 4, p. 383-392 10 p.

    Research output: Contribution to journalArticleScientificpeer-review


    The influence of loyalty cards on customer lifetime value

    Leenheer, J. & Bijmolt, T. H. A.


    Project: Research project