Personal profile
Research interests
Sustainable Consumption
Education Management
Marketing & Public Policy
Loyalty (programs)
Career
2024- Associate Professor of Marketing
2022 - Associate Dean Internationalization & Minor Programs, Tilburg University
2018 - Academic Director BSc. International Business Administration, Tilburg University
2016 - 2023 Senior Lecturer in Marketing, Tilburg University
2015-2018 Lector (Professor of Applied Sciences), Avans University of Applied Sciences
2009-2016 Head of Unit, CentERData, Tilburg
2006-2009 Senior-Researcher, SEO Economic Research Amsterdam
2004-2006 Assistant Professor in Marketing, VU Amsterdam
1999-2003 Ph.D. Student in Marketing, Tilburg University
Teaching
Marketing in Bedrijf
Marketing for IBA
Supervision Master theses
Current courses
Click here for my courses.
External positions
Board of Supervisors (Stichting Uniek)
1 May 2021 → 1 May 2025
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production
Fingerprint
- 1 Similar Profiles
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Bedrijfseconomie: Naam van het schoolvak zaait verwarring
Maas, W. & Leenheer, J., 5 Sept 2025, In: Tijdschrift voor het Economisch Onderwijs: Periodiek van de VECON. 125, 5, p. 4-7 4 p.Research output: Contribution to journal › Article › Professional
Open AccessFile8 Downloads (Pure) -
Ticket to marketing: Wat iedere econoom zou moeten weten over marketing
Leenheer, J., 1 Nov 2024, In: Me Judice.Research output: Contribution to journal › Article › Professional
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Do you think we are a match? The predictive power of matching activities for prospective students of an international business program
Leenheer, J., Jul 2022, In: International journal of management education. 20, 2, 11 p., 100637.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access1 Link opens in a new tab Citation (Scopus) -
Energy efficiency of consideration sets and choices: The impact of label format
Leenheer, J. & Elsen, M., Oct 2022, In: European Journal of Marketing. 56, 8, p. 2484-2505Research output: Contribution to journal › Article › Scientific › peer-review
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Towards more interactive and sustainable food retailing: An empirical case study of the supermarket of the future
van Giesen, R. & Leenheer, J., 14 Jan 2019, In: International journal of retail & distribution management. 47, 1, p. 55-75Research output: Contribution to journal › Article › Scientific › peer-review
19 Link opens in a new tab Citations (Scopus)
Activities
- 1 Other
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Member Deliberation table innovative educational developments Tilburg University
Leenheer, J. (Participant)
Jan 2021 → Jun 2021Activity: Other activity types › Other › Scientific
Projects
- 2 Finished
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Marketing Matters: Engaging students with educational podcasts
Rosmalen, C. (Principal Investigator), Leenheer, J. (Principal Investigator), Wijnen, A. (Co-Investigator) & van der Vliet, A. (Co-Investigator)
1/12/20 → 1/11/21
Project: Education project
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The influence of loyalty cards on customer lifetime value
Leenheer, J. (Researcher) & Bijmolt, T. H. A. (Tutor)
1/09/99 → 1/09/03
Project: Research project
Press/Media
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Waarom Dijkgraafs plan voor versoepeling van bindend studieadvies bijval verdient
17/05/23
1 Media contribution
Press/Media: Expert Comment