Photo of Jorna Leenheer
  • Warandelaan 2, Koopmans Building, room K 707

    5037 AB Tilburg

    Netherlands

19992019
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Research Output 2002 2019

2019

Towards more interactive and sustainable food retailing: An empirical case study of the supermarket of the future

van Giesen, R. & Leenheer, J., 14 Jan 2019, In : International journal of retail & distribution management. 47, 1, p. 55-75

Research output: Contribution to journalArticleScientificpeer-review

2018

Are sharing platforms sustainable (business models)? A consumer survey on the drivers of using sharing platforms in the travel industry

Leenheer, J. & Kuijten, M., Jul 2018, Sustainable Business Models: Principles, Promise, and Practice. Moratis, L., Melissen, F. & Idowu, S. (eds.). Cham: Springer, p. 261-283 ( CSR, Sustainability, Ethics & Governance book series).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Consumer survey
Sustainable business
Business model
Travel industry
Hotels
2016

De betalingsbereidheid van consumenten voor dierenwelzijn

Zomer, S., Benning, T., Leenheer, J. & Mulder, M., 2016, In : Economisch Statistische Berichten. 100, 4703, p. 84-87 4 p.

Research output: Contribution to journalArticleProfessional

Duurzaam gedrag stimuleren in een digitale wereld

Leenheer, J., May 2016, In : Tijdschrift voor Marketing. p. 44-47 4 p.

Research output: Contribution to journalArticleProfessional

2014

Baywatch: Two approaches to measure the effects of blocking access to The Pirate Bay

Poort, J., Leenheer, J., van der Ham, J. & Dumitru, C., May 2014, In : Telecommunications Policy. 38, 4, p. 383-392 10 p.

Research output: Contribution to journalArticleScientificpeer-review

2013

Does it pay off to include non-internet households in an internet panel?

Leenheer, J. & Scherpenzeel, A. C., 2013, In : International Journal of Internet Science. 8, 1, p. 17-29 13 p.

Research output: Contribution to journalArticleScientificpeer-review

Internet
one-person household
e-mail
immigrant
human being

Vertrouwen in economie en maatschappelijke actoren

Leenheer, J. & Pieters, R., 2013, In : Economisch Statistische Berichten. 98, 4657, p. 205-207

Research output: Contribution to journalArticleProfessional

2012

Loont het om huishoudens zonder internet op te nemen in een internetpanel?

Leenheer, J. & Scherpenzeel, A., 2012, Ontwikkelingen in het Marktonderzoek 2012: Jaarboek. 37 ed. Haarlem: Uitgeverij Spaar en Hout, Vol. 2012. p. 75-89 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

2011

Own power: Motives of having electricity without the energy company

Leenheer, J., de Nooij, M. & Sheikh, O., Sep 2011, In : Energy Policy. 39, 9, p. 5621-5629 9 p.

Research output: Contribution to journalArticleScientificpeer-review

2010

Rationele emoties van consumenten

Leenheer, J. & Pieters, R., 2010, In : Economisch Statistische Berichten. 95, 4591, p. 505-507

Research output: Contribution to journalArticleProfessional

2009

De economische omvang van het auteursrecht internationaal vergeleken

Leenheer, J. & Theeuwes, J., 2009, In : Informatierecht: Tijdschrift voor auteurs-, media- en informatierecht. 4, p. 34-38 5 p., 2.

Research output: Contribution to journalArticleProfessional

2008

De fiscale compliance van starters

Leenheer, J. & Verboon, P., Apr 2008, In : Maandblad voor Accountancy en Bedrijfseconomie. 4, p. 189-196 7 p.

Research output: Contribution to journalArticleProfessional

Telemarketing: Irritatie aan banden gelegd

Leenheer, J., van Buiren, K. & Gerritsen, M., Apr 2008, In : Tijdschrift voor Marketing. 42, 4, p. 66-68 3 p.

Research output: Contribution to journalArticleProfessional

Which retailers adopt a loyalty program? An empirical study

Leenheer, J. & Bijmolt, T. H. A., Nov 2008, In : Journal of Retailing and Consumer Services. 15, 6, p. 429-442 13 p.

Research output: Contribution to journalArticleScientificpeer-review

Empirical study
Loyalty programs
Retailers
Customer loyalty
Retail
2007

Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

Leenheer, J., van Heerde, H. J., Bijmolt, T. H. A. & Smidts, A., 2007, In : International Journal of Research in Marketing. 24, 1, p. 31-47

Research output: Contribution to journalArticleScientificpeer-review

2004
1211 Downloads (Pure)

The adoption and effectiveness of loyalty programs in retailing

Leenheer, J., 2004, Tilburg: CentER, Center for Economic Research. 180 p.

Research output: ThesisDoctoral ThesisScientific

File
Loyalty programs
Retailing
Retailers
Behavioral loyalty
Customer loyalty
2002
1401 Downloads (Pure)

Do Loyalty Programs Enhance Behavioral Loyalty: An Empirical Analysis Accounting for Program Design and Competitive Effects

Leenheer, J., Bijmolt, T. H. A., van Heerde, H. J. & Smidts, A., 2002, Tilburg: Marketing, 45 p. (CentER Discussion Paper; vol. 2002-65).

Research output: Working paperDiscussion paperOther research output

File
Loyalty programs
Competitive effect
Empirical analysis
Behavioral loyalty
Share of wallet