Photo of Jorna Leenheer
  • Warandelaan 2, Koopmans Building, room K 707

    5037 AB Tilburg

    Netherlands

19992019
If you made any changes in Pure these will be visible here soon.

Research Output 2002 2019

Filter
Doctoral Thesis
2004
1211 Downloads (Pure)

The adoption and effectiveness of loyalty programs in retailing

Leenheer, J., 2004, Tilburg: CentER, Center for Economic Research. 180 p.

Research output: ThesisDoctoral ThesisScientific

File
Loyalty programs
Retailing
Retailers
Behavioral loyalty
Customer loyalty