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  • Warandelaan 2, Koopmans Building, room K 707

    5037 AB Tilburg


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Research Output 2002 2019

Discussion paper
1403 Downloads (Pure)

Do Loyalty Programs Enhance Behavioral Loyalty: An Empirical Analysis Accounting for Program Design and Competitive Effects

Leenheer, J., Bijmolt, T. H. A., van Heerde, H. J. & Smidts, A., 2002, Tilburg: Marketing, 45 p. (CentER Discussion Paper; vol. 2002-65).

Research output: Working paperDiscussion paperOther research output

Loyalty programs
Competitive effect
Empirical analysis
Behavioral loyalty
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