Photo of Jorna Leenheer
  • Warandelaan 2, Koopmans Building, room K 707

    5037 AB Tilburg

    Netherlands

19992019
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Research Output 2002 2019

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Discussion paper
Discussion paper
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Do Loyalty Programs Enhance Behavioral Loyalty: An Empirical Analysis Accounting for Program Design and Competitive Effects

Leenheer, J., Bijmolt, T. H. A., van Heerde, H. J. & Smidts, A., 2002, Tilburg: Marketing, 45 p. (CentER Discussion Paper; vol. 2002-65).

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Loyalty programs
Competitive effect
Empirical analysis
Behavioral loyalty
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