Research output per year
Research output per year
Personal profile
Current courses
Click here for my courses.
External positions
Editor in Chief (Journal of Retailing)
1 Jul 2022 → …
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Dive into the research topics where Katrijn Gielens is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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An investigation into the evolution of marketing mix effectiveness: An empirics-first approach
Gielens, K. & Steenkamp, J. E. B. M., Dec 2025, (E-pub ahead of print) In: Journal of Marketing.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile38 Downloads (Pure) -
The brandification of private labels: Beyond budgets
Gielens, K., Geyskens, I. & Dekimpe, M., Mar 2025, In: Impact at JMR. 11 p.Research output: Contribution to journal › Article › Professional
Open AccessFile296 Downloads (Pure) -
Editorial: So, what is retailing? The scope of journal of retailing
Gielens, K. & Roggeveen, A., 2023, In: Journal of Retailing. 99, 2, p. 169-172Research output: Contribution to journal › Editorial › Scientific › peer-review
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Proximity-store introductions: A new route to big-box retailer success?
Dekimpe, M., Gijsbrechts, E. & Gielens, K., Dec 2023, In: Journal of Retailing. 99, 4, p. 621-633 13 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile4 Link opens in a new tab Citations (Scopus)457 Downloads (Pure) -
The future of private-label markets: A global convergence approach
Gielens, K., Dekimpe, M., Mukherjee, A. & Tuli, K. R., Mar 2023, In: International Journal of Research in Marketing. 40, 1, p. 248-267 20 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile9 Link opens in a new tab Citations (Scopus)254 Downloads (Pure)
Prizes
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2002 Best Paper Award of the International Journal of Research in Marketing
Deleersnyder, B. (Recipient), Geyskens, I. (Recipient), Gielens, K. (Recipient) & Dekimpe, M. (Recipient), 2002
Prize
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Finalist of the 2011 Steenkamp Long-Run Impact Award
Deleersnyder, B. (Recipient), Geyskens, I. (Recipient), Gielens, K. (Recipient) & Dekimpe, M. (Recipient), 2011
Prize: Other marks of recognition
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Finalist of the 2018 Shelby D. Hunt/Harold H. Maynard Award
Gielens, K. (Recipient), Geyskens, I. (Recipient), Deleersnyder, B. (Recipient) & Nohe, M. (Recipient), 2018
Prize: Other marks of recognition
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Finalist of the 2025 Interorganizational SIG’s Louis W. Stern Award
Deleersnyder, B. (Recipient), Gielens, K. (Recipient), Geyskens, I. (Recipient) & Nohe, M. (Recipient), 2025
Prize: Other marks of recognition