• Warandelaan 2, Koopmans Building, room K 726

    5037 AB Tilburg

    Netherlands

  • Netherlands

Accepting PhD Students

20182020

Research activity per year

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Personal profile

Career

2018 - Present      Assistant Professor (Department of Marketing), Tilburg University

 

Please click here for a copy of my complete CV.

Teaching

325222 Digital and Social Media Strategies (Bachelor's), Course Coordinator and Lecturer, Fall 2018 - Present

Master Thesis Marketing (Marketing Management / Marketing Analytics), Thesis Supervisor and Second Reader, Fall 2018 - Present

Current courses

Click here for my courses.

Keywords

  • Marketing Accountability
  • Marketing-Finance Interface
  • Financial Impact of Marketing Actions
  • Pricing
  • Customer Satisfaction
  • Mergers And Acquisitions
  • Vertical Integration
  • Retail Bankruptcies
  • Marketing Information Disclosure

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