Personal profile


2018 - Present      Assistant Professor (Department of Marketing), Tilburg University


Please click here for a copy of my complete CV.


325222 Digital and Social Media Strategies (Bachelor's), Course Coordinator and Lecturer, Fall 2018 - Present

Master Thesis Marketing (Marketing Management / Marketing Analytics), Thesis Supervisor and Second Reader, Fall 2018 - Present

Current courses

Click here for my courses.


  • Marketing Accountability
  • Marketing-Finance Interface
  • Financial Impact of Marketing Actions
  • Pricing
  • Customer Satisfaction
  • Mergers And Acquisitions
  • Vertical Integration
  • Retail Bankruptcies
  • Marketing Information Disclosure


Dive into the research topics where Leon Gim Lim is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or