Research output per year
Research output per year
Personal profile
Career
2018 - Present Assistant Professor (Department of Marketing), Tilburg University
Please click here for a copy of my complete CV.
Teaching
325222 Digital and Social Media Strategies (Bachelor's), Course Coordinator and Lecturer, Fall 2018 - Present
Master Thesis Marketing (Marketing Management / Marketing Analytics), Thesis Supervisor and Second Reader, Fall 2018 - Present
Current courses
Click here for my courses.
Keywords
- Marketing Accountability
- Marketing-Finance Interface
- Financial Impact of Marketing Actions
- Pricing
- Customer Satisfaction
- Mergers And Acquisitions
- Vertical Integration
- Retail Bankruptcies
- Marketing Information Disclosure
Fingerprint
Dive into the research topics where Leon Gim Lim is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 2 Article
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Customer satisfaction and its impact on the future costs of selling
Lim, L. G., Tuli, K. R. & Grewal, R., Jul 2020, In: Journal of Marketing. 84, 4, p. 23-44Research output: Contribution to journal › Article › Scientific › peer-review
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Investors' evaluations of price-increase preannouncements
Lim, L. G., Tuli, K. R. & Dekimpe, M., Sep 2018, In: International Journal of Research in Marketing. 35, 3, p. 359-377Research output: Contribution to journal › Article › Scientific › peer-review
8 Citations (Scopus)