• Warandelaan 2, Tias Building, room T 309

    5037 AB Tilburg

    Netherlands

  • Netherlands

Accepting PhD Students

20182018
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Personal profile

Career

2018 - Present      Assistant Professor (Department of Marketing), Tilburg University

 

Please click here for a copy of my complete CV.

Teaching

325222 Digital and Social Media Strategies (Bachelor's), Course Coordinator and Lecturer, Fall 2018 - Present

Master Thesis Marketing (Marketing Management / Marketing Analytics), Thesis Supervisor and Second Reader, Fall 2018 - Present

Current courses

Click here for my courses.

Keywords

  • Marketing Accountability
  • Marketing-Finance Interface
  • Pricing
  • Customer Satisfaction
  • Mergers And Acquisitions
  • Financial Impact of Marketing Actions

Fingerprint Dive into the research topics where Leon Gim Lim is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Investors Business & Economics
Preannouncements Business & Economics
Evaluation Business & Economics
Abnormal returns Business & Economics
Attribution Business & Economics
Nature Business & Economics
Conceptual framework Business & Economics
Competitors Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2018 2018

Investors' evaluations of price-increase preannouncements

Lim, L. G., Tuli, K. R. & Dekimpe, M., Sep 2018, In : International Journal of Research in Marketing. 35, 3, p. 359-377

Research output: Contribution to journalArticleScientificpeer-review

Investors
Evaluation
Preannouncements
Abnormal returns
Attribution