• Warandelaan 2, Koopmans Building, room K 726

    5037 AB Tilburg


  • Netherlands

Accepting PhD Students


Research output per year

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Personal profile


2018 - Present      Assistant Professor (Department of Marketing), Tilburg University


Please click here for a copy of my complete CV.


325222 Digital and Social Media Strategies (Bachelor's), Course Coordinator and Lecturer, Fall 2018 - Present

Master Thesis Marketing (Marketing Management / Marketing Analytics), Thesis Supervisor and Second Reader, Fall 2018 - Present

Current courses

Click here for my courses.


  • Marketing Accountability
  • Marketing-Finance Interface
  • Pricing
  • Customer Satisfaction
  • Mergers And Acquisitions
  • Financial Impact of Marketing Actions
  • Marketing Information Disclosure

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Research Output

Investors' evaluations of price-increase preannouncements

Lim, L. G., Tuli, K. R. & Dekimpe, M., Sep 2018, In : International Journal of Research in Marketing. 35, 3, p. 359-377

Research output: Contribution to journalArticleScientificpeer-review