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Letizia Alvino

dr.

20172019
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Personal profile

Keywords

  • Letizia Alvino
  • Neuromarketing
  • Wine
  • label
  • Marketing

Fingerprint Dive into the research topics where Letizia Alvino is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

remote sensing Earth & Environmental Sciences
industry Earth & Environmental Sciences
satellite imagery Earth & Environmental Sciences
Neuromarketing Business & Economics
Consumer behaviour Business & Economics
precision agriculture Earth & Environmental Sciences
Decision-making process Business & Economics
Neuroscience Business & Economics

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Research Output 2017 2019

  • 3 Conference contribution
  • 2 Literature review

How Can We Improve Consumer Behaviour Research? A Critical Literature Review On The Contributions and The Limitations Of Consumer Neuroscience

Alvino, L., Jun 2019, 33rd IBIMA conference . p. 5947 5951 p.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Neuroscience
Consumer behaviour
Literature review
Marketing research
Decision-making process

Investigating the global socio-economic benefits of satellite industry and remote sensing applications

Alvino, L., Marino, S., Ahmad, U. & Alvino, A., Jun 2019, Proceedings of the 33rd IBIMA Conference : Investigating the Global Socio-Economic Benefits of Satellite Industry and Remote Sensing Applications. Granada: IBIMA Publishing, p. 234-247

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

remote sensing
industry
satellite imagery
precision agriculture
navigation

Investigating individual preferences and brain activity in a wine tasting experience: A neuromarketing approach

Alvino, L., Constantinides, E. & van der Lubbe, R., 2018, Proceedings of the 2018 Global Marketing Conference. Tokyo, p. 559-564

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Wine
Individual preferences
Neuromarketing
Oscillation
Reward
1 Downloads (Pure)

Towards a better understanding of consumer behavior: Marginal utility as a parameter in neuromarketing research

Alvino, L., Constantinides, E. & Franco, M., 27 Feb 2018, In : International Journal of Marketing Studies. 10, 1, p. 90-106

Research output: Contribution to journalLiterature reviewScientificpeer-review

File
Marginal utility
Neuromarketing
Consumer behaviour
Utility theory
Decision-making process

The decision-making process between rationality and emotions

Alvino, L. & Franco, M., Sep 2017, In : International Journal of Scientific Research and Management. 5, 9, p. 7074-7092

Research output: Contribution to journalLiterature reviewScientificpeer-review

Rationality
Emotion
Decision-making process
Economics
Neuroscience