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Personal profile


  • Letizia Alvino
  • Neuromarketing
  • Wine
  • label
  • Marketing

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Neuromarketing Business & Economics
Decision-making process Business & Economics
Consumer behaviour Business & Economics
Wine Business & Economics
Emotion Business & Economics
Marginal utility Business & Economics
Individual preferences Business & Economics
Rationality Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2017 2018

  • 2 Literature review
  • 1 Conference contribution

Investigating individual preferences and brain activity in a wine tasting experience: A neuromarketing approach

Alvino, L., Constantinides, E. & van der Lubbe, R., 2018, Proceedings of the 2018 Global Marketing Conference. Tokyo, p. 559-564

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Individual preferences

Towards a better understanding of consumer behavior: Marginal utility as a parameter in neuromarketing research

Alvino, L., Constantinides, E. & Franco, M., 27 Feb 2018, In : International Journal of Marketing Studies. 10, 1, p. 90-106

Research output: Contribution to journalLiterature reviewScientificpeer-review

Marginal utility
Consumer behaviour
Utility theory
Decision-making process

The decision-making process between rationality and emotions

Alvino, L. & Franco, M., Sep 2017, In : International Journal of Scientific Research and Management. 5, 9, p. 7074-7092

Research output: Contribution to journalLiterature reviewScientificpeer-review

Decision-making process