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Letizia Alvino

dr.

20172019

Research output per year

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Personal profile

Keywords

  • Letizia Alvino
  • Neuromarketing
  • Wine
  • label
  • Marketing

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Research Output

  • 3 Conference contribution
  • 2 Literature review

How can we improve consumer behaviour research? A critical literature review on the contributions and the limitations of consumer neuroscience

Alvino, L., Jun 2019, Proceedings of the 33rd IBIMA Conference . Granada: IBIMA Publishing, p. 5947-5951

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  • Investigating the global socio-economic benefits of satellite industry and remote sensing applications

    Alvino, L., Marino, S., Ahmad, U. & Alvino, A., Jun 2019, Proceedings of the 33rd IBIMA Conference : Investigating the Global Socio-Economic Benefits of Satellite Industry and Remote Sensing Applications. Granada: IBIMA Publishing, p. 234-247

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  • Investigating individual preferences and brain activity in a wine tasting experience: A neuromarketing approach

    Alvino, L., Constantinides, E. & van der Lubbe, R., 2018, Proceedings of the 2018 Global Marketing Conference. Tokyo, p. 559-564

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

  • Towards a better understanding of consumer behavior: Marginal utility as a parameter in neuromarketing research

    Alvino, L., Constantinides, E. & Franco, M., 27 Feb 2018, In : International Journal of Marketing Studies. 10, 1, p. 90-106

    Research output: Contribution to journalLiterature reviewScientificpeer-review

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  • 3 Downloads (Pure)

    The decision-making process between rationality and emotions

    Alvino, L. & Franco, M., Sep 2017, In : International Journal of Scientific Research and Management. 5, 9, p. 7074-7092

    Research output: Contribution to journalLiterature reviewScientificpeer-review