Loes Janssen

dr.

Assistant Professor, Tilburg School of Humanities and Digital Sciences, Department Communication and Cognition
Tilburg School of Humanities and Digital Sciences, Language, Communication and Cognition

https://orcid.org/0000-0002-7746-3519

Phone+31134663584, +31134663588
EmailL.Janssen@tilburguniversity.edu

Warandelaan 2, Dante Building, room D 430
5037 AB Tilburg
Netherlands

Research output per year

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Personal profile

Research interests

I apply my expertise in the domains of social psychology and communication science to understand consumer responses to different types of persuasive communication. With my research I aim to gain an understanding of the dynamics behind the (in)effectiveness of persuasive messages in the domains of marketing communication and new media (e.g., online and mobile advertising), and health communication (e.g., humor and fear appeals in campaign messages). Specifically, I focus on the interaction between message and receiver characteristics that either promote persuasion, induce resistance, or may help to overcome resistance. A core finding of my work is that the success of persuasive communication strategies significantly depends on receivers' ability and motivation to regulate their responses, better known as self-control.

Current courses

Click here for my courses.

Keywords

Marketing Communication
Social Influence
Persuasive Communication
Psychology Of Advertising
Self-Regulation
Communication Science

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Research Output

Celebrity vs. Influencer endorsements in advertising: The role of identification, credibility, and Product-Endorser fit

Schouten, A. P., Janssen, L. & Verspaget, M., 28 Jun 2019, In : International journal of advertising. 24 p.

Research output: Contribution to journal › Article › Scientific › peer-review

Open Access

Influencer advertising on Instagram: Product-endorser fit and number of followers affect influencer and product evaluations via credibility and identification

Schouten, A., Janssen, L. & Croes, E., 2019.

Research output: Contribution to conference › Abstract › Scientific › peer-review

Influencer Advertising on Instagram: Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification

Croes, E., Schouten, A. & Janssen, L., 2019.

Research output: Contribution to conference › Paper › Other research output

Influencer Advertising on Instagram: Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification

Schouten, A., Janssen, L. & Croes, E., 2019.

Research output: Contribution to conference › Paper › Other research output

Written Honesty is the Best Policy: Effects of Disclosure Explicitness and Disclosure Modality on Brand Responses via Critical Attitudes

Janssen, L. & Fransen, M., 2019, Advances in Advertising Research X: Multiple touchpoints in brand communication. Bigne, E. & Rosengren, S. (eds.). Springer Gabler, Vol. X. p. 133 146 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Activities

9 Oral presentation

Message design matters: Effects of location-congruency and openness on ad intrusiveness, attitude toward the ad, and brand choice

Paul Ketelaar (Speaker), L. Janssen (Speaker), Marnix van Gisbergen (Speaker), Arief Ernst Huhn (Speaker), Thabo van Woudenberg (Speaker), Jonathan van 't Riet (Speaker), Stefan Bernritter (Speaker)

2016