Research output per year
Research output per year
dr.
Warandelaan 2, Dante Building, room D 430
5037 AB Tilburg
Netherlands
Research activity per year
I apply my expertise in the domains of social psychology and communication science to understand consumer responses to different types of persuasive communication. With my research I aim to gain an understanding of the dynamics behind the (in)effectiveness of persuasive messages in the domains of marketing communication and new media (e.g., online and mobile advertising), and health communication (e.g., humor and fear appeals in campaign messages). Specifically, I focus on the interaction between message and receiver characteristics that either promote persuasion, induce resistance, or may help to overcome resistance. A core finding of my work is that the success of persuasive communication strategies significantly depends on receivers' ability and motivation to regulate their responses, better known as self-control.
Click here for my courses.
Research output: Contribution to conference › Paper › Scientific › peer-review
Research output: Contribution to journal › Article › Scientific › peer-review
Research output: Contribution to conference › Paper › Scientific › peer-review
Research output: Contribution to journal › Article › Scientific › peer-review
Research output: Contribution to conference › Abstract › Scientific › peer-review
Zeph van Berlo (Speaker), Marieke Fransen (Speaker), Sophie Boerman (Speaker), Eva van Reijmersdal (Speaker) & L. Janssen (Speaker)
Activity: Talk or presentation types › Oral presentation › Scientific
Paul Ketelaar (Speaker), L. Janssen (Speaker), Marnix van Gisbergen (Speaker), Arief Ernst Huhn (Speaker), Thabo van Woudenberg (Speaker), Jonathan van 't Riet (Speaker) & Stefan Bernritter (Speaker)
Activity: Talk or presentation types › Oral presentation › Scientific
L. Janssen (Speaker) & Hanneke Hendriks (Speaker)
Activity: Talk or presentation types › Oral presentation › Scientific
L. Janssen (Speaker), Marieke Fransen (Speaker), Rebecca Wulff (Speaker) & Eva van Reijmersdal (Speaker)
Activity: Talk or presentation types › Oral presentation › Scientific
Stefan Bernritter (Speaker), Paul Ketelaar (Speaker), Thabo van Woudenberg (Speaker), Jonathan van 't Riet (Speaker), Arief Ernst Huhn (Speaker), Barbara Muller (Speaker) & L. Janssen (Speaker)
Activity: Talk or presentation types › Oral presentation › Scientific