Research Output per year
Personal profile
Research interests
I apply my expertise in the domains of social psychology and communication science to understand consumer responses to different types of persuasive communication. With my research I aim to gain an understanding of the dynamics behind the (in)effectiveness of persuasive messages in the domains of marketing communication and new media (e.g., online and mobile advertising), and health communication (e.g., humor and fear appeals in campaign messages). Specifically, I focus on the interaction between message and receiver characteristics that either promote persuasion, induce resistance, or may help to overcome resistance. A core finding of my work is that the success of persuasive communication strategies significantly depends on receivers' ability and motivation to regulate their responses, better known as self-control.
Current courses
Click here for my courses.
Keywords
- Marketing Communication
- Social Influence
- Persuasive Communication
- Psychology Of Advertising
- Self-Regulation
- Communication Science
Fingerprint Dive into the research topics where Loes Janssen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Persuasive Communication
Medicine & Life Sciences
Wit and Humor
Medicine & Life Sciences
Marketing
Medicine & Life Sciences
Metaphor
Medicine & Life Sciences
sales
Social Sciences
Self-Control
Medicine & Life Sciences
Congruency
Business & Economics
Predictors
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 2004 2019
Celebrity vs. Influencer endorsements in advertising: The role of identification, credibility, and Product-Endorser fit
Schouten, A. P., Janssen, L. & Verspaget, M., 28 Jun 2019, In : International journal of advertising. 24 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access
Influencer Advertising on Instagram: Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification
Schouten, A., Janssen, L. & Croes, E., 2019.Research output: Contribution to conference › Paper › Other research output
Influencer Advertising on Instagram: Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification
Croes, E., Schouten, A. & Janssen, L., 2019.Research output: Contribution to conference › Paper › Other research output
Boosheid en blijdschap in onderhandelingen: Een replicatie van Van Kleef, G. A., De Dreu, C. K., & Manstead, A. S. (2004). The interpersonal effects of anger and happiness in negotiations. Journal of Personality and Social Psychology, 86(1), 57-76.
Pollmann, M., van Amelsvoort, M., Antheunis, M., Damen, D., Janssen, L., Krahmer, E., Maes, A., Schaafsma, J., Schouten, A. & van der Wijst, P., 2017, In : Tijdschrift voor Communicatiewetenschap. 45, 2, p. 82-99 18 p.Research output: Contribution to journal › Article › Scientific › peer-review
Celebrity vs. blogger endorsements in advertising, the role of identification, credibility, and product-endorser fit
Verspaget, M., Schouten, A. & Janssen, L., 2017.Research output: Contribution to conference › Paper › Other research output
Activities 2015 2016
- 9 Oral presentation
Are they even looking? Why disclosing product placement triggers resistance (or fails to)
Zeph van Berlo (Speaker), Marieke Fransen (Speaker), Sophie Boerman (Speaker), Eva van Reijmersdal (Speaker), L. Janssen (Speaker)2016
Activity: Talk or presentation types › Oral presentation › Scientific
Message design matters: Effects of location-congruency and openness on ad intrusiveness, attitude toward the ad, and brand choice
Paul Ketelaar (Speaker), L. Janssen (Speaker), Marnix van Gisbergen (Speaker), Arief Ernst Huhn (Speaker), Thabo van Woudenberg (Speaker), Jonathan van 't Riet (Speaker), Stefan Bernritter (Speaker)2016
Activity: Talk or presentation types › Oral presentation › Scientific
Frightfully funny: Gender differences in responses to combined humor and fear appeals in health campaigns
L. Janssen (Speaker), Hanneke Hendriks (Speaker)2016
Activity: Talk or presentation types › Oral presentation › Scientific
Brand placement disclosure effects on persuasion: The moderating role of self-control depletion
L. Janssen (Speaker), Marieke Fransen (Speaker), Rebecca Wulff (Speaker), Eva van Reijmersdal (Speaker)2016
Activity: Talk or presentation types › Oral presentation › Scientific
When forewarnings backfire: Self-control depletion increases persuasion by brand placements after disclosure
L. Janssen (Speaker), Marieke Fransen (Speaker), Rebecca Wulff (Speaker), Eva van Reijmersdal (Speaker)2015
Activity: Talk or presentation types › Oral presentation › Scientific