Research output per year
Research output per year
dr.
Warandelaan 2, Dante Building, room D 430
5037 AB Tilburg
Netherlands
Research activity per year
I apply my expertise in the domains of social psychology and communication science to understand consumer responses to different types of persuasive communication. With my research I aim to gain an understanding of the dynamics behind the (in)effectiveness of persuasive messages in the domains of marketing communication and new media (e.g., online and mobile advertising), and health communication (e.g., humor and fear appeals in campaign messages). Specifically, I focus on the interaction between message and receiver characteristics that either promote persuasion, induce resistance, or may help to overcome resistance. A core finding of my work is that the success of persuasive communication strategies significantly depends on receivers' ability and motivation to regulate their responses, better known as self-control.
Click here for my courses.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
Research output: Contribution to conference › Paper › Scientific › peer-review
Research output: Contribution to conference › Paper › Scientific › peer-review
Research output: Contribution to conference › Other › Scientific › peer-review
Research output: Contribution to journal › Article › Scientific › peer-review
van Aarle, A. (Speaker), Janssen, L. (Speaker) & Liebrecht, C. (Speaker)
Activity: Talk or presentation types › Oral presentation › Scientific
Janssen, L. (Speaker), Croes, E. (Speaker) & Schouten, A. (Speaker)
Activity: Talk or presentation types › Oral presentation › Scientific
Folkvord, F. (Editor of special issue), Schouten, A. (Editor of special issue), Pabian, S. (Editor of special issue), Vanwesenbeeck, I. (Editor of special issue), Janssen, L. (Editor of special issue) & Croes, E. (Editor of special issue)
Activity: Publication peer-review and editorial work types › Editorial activity › Scientific
Bogaert, E. (Speaker), Janssen, L. (Speaker) & Bartels, J. (Speaker)
Activity: Talk or presentation types › Oral presentation › Scientific
Janssen, L. (Speaker), Croes, E. (Speaker) & Schouten, A. (Speaker)
Activity: Talk or presentation types › Oral presentation › Professional
15/11/20
1 Media contribution
Press/Media: Expert Comment
Schouten, A. (Recipient) & Janssen, L. (Recipient), 10 Sept 2021
Prize: Other marks of recognition
Elzinga, B. M. (Creator), Hillegers, M. H. J. (Creator), Keijsers, L. G. M. T. (Creator), Janssen, L. L. (Creator) & Verkuil, B. (Creator), DataverseNL, 2024
DOI: 10.34894/xad1lj, https://dataverse.nl/citation?persistentId=doi:10.34894/XAD1LJ
Dataset