Loes Janssen

dr.

Assistant Professor, Tilburg School of Humanities and Digital Sciences, Department Communication and Cognition
Tilburg School of Humanities and Digital Sciences, Language, Communication and Cognition

https://orcid.org/0000-0002-7746-3519

Phone+31134663584, +31134663588
EmailL.Janssen@tilburguniversity.edu

Warandelaan 2, Dante Building, room D 430
5037 AB Tilburg
Netherlands

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Personal profile

Research interests

I apply my expertise in the domains of social psychology and communication science to understand consumer responses to different types of persuasive communication. With my research I aim to gain an understanding of the dynamics behind the (in)effectiveness of persuasive messages in the domains of marketing communication and new media (e.g., online and mobile advertising), and health communication (e.g., humor and fear appeals in campaign messages). Specifically, I focus on the interaction between message and receiver characteristics that either promote persuasion, induce resistance, or may help to overcome resistance. A core finding of my work is that the success of persuasive communication strategies significantly depends on receivers' ability and motivation to regulate their responses, better known as self-control.

Current courses

Click here for my courses.

Keywords

Marketing Communication
Social Influence
Persuasive Communication
Psychology Of Advertising
Self-Regulation
Communication Science

Fingerprint Dive into the research topics where Loes Janssen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Persuasive Communication Medicine & Life Sciences

Wit and Humor Medicine & Life Sciences

Marketing Engineering & Materials Science

Metaphor Medicine & Life Sciences

Self-Control Medicine & Life Sciences

Congruency Business & Economics

Predictors Business & Economics

Social networks Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2004 2019

Celebrity vs. Influencer endorsements in advertising: The role of identification, credibility, and Product-Endorser fit

Schouten, A. P., Janssen, L. & Verspaget, M., 28 Jun 2019, In : International journal of advertising. 24 p.

Research output: Contribution to journal › Article › Scientific › peer-review

Open Access

Influencer Advertising on Instagram: Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification

Croes, E., Schouten, A. & Janssen, L., 2019.

Research output: Contribution to conference › Paper › Other research output

Influencer Advertising on Instagram: Product-Endorser Fit and Number of Followers Affect Influencer and Product Evaluations via Credibility and Identification

Schouten, A., Janssen, L. & Croes, E., 2019.

Research output: Contribution to conference › Paper › Other research output

Boosheid en blijdschap in onderhandelingen: Een replicatie van Van Kleef, G. A., De Dreu, C. K., & Manstead, A. S. (2004). The interpersonal effects of anger and happiness in negotiations. Journal of Personality and Social Psychology, 86(1), 57-76.

Pollmann, M., van Amelsvoort, M., Antheunis, M., Damen, D., Janssen, L., Krahmer, E., Maes, A., Schaafsma, J., Schouten, A. & van der Wijst, P., 2017, In : Tijdschrift voor Communicatiewetenschap. 45, 2, p. 82-99 18 p.

Research output: Contribution to journal › Article › Scientific › peer-review

Celebrity vs. blogger endorsements in advertising, the role of identification, credibility, and product-endorser fit

Verspaget, M., Schouten, A. & Janssen, L., 2017.

Research output: Contribution to conference › Paper › Other research output

Activities 2015 2016

9 Oral presentation