Photo of Marcel Zeelenberg
  • Prof. Cobbenhagenlaan 225, Simon Building, room S 418

    5037 DB Tilburg


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Personal profile

Research interests

 Economic Psychology, Behavioral Economics, Marketing, Decision Research, Emotions, Consumer Behavior


2017 --Professor of Behavioral Research in Marketing Vrije Universiteit, Amsterdam, Department of Marketing

2010 -2012 Head of Department of Social PsychologyTilburg University

2010 -- Academic Director of TIBER (Tilburg Institute for Behavioral Economics Research), Tilburg University

2009 -- Professor of Economic Psychology, Tilburg University, Department of Social Psychology

2005-2009Professor of Social and Economic Psychology, Tilburg University, Department of Social Psychology

2004-2008Professor of Behavioral Decision Making, Guest professorship at the University of Amsterdam, Department of Economics, CREED (Center for Research in Experimental Economics and political Decision making)

2000-2004Van der Leeuw Professor of Social Psychology
(funded by NWO?Dutch Science Foundation)Tilburg University, Department Psychology

1998 -2000Assistant Professor of Marketing and Marketing ResearchTilburg University, Department of Business Administration

1997-1998TMR Marie Curie Research FellowUniversity of Sussex, School of Biological Sciences, Laboratory of Experimental PsychologyProject: ?Anticipated regret in interpersonal decision making?, funded by the European Community.

1996-1997Postdoctoral Research FellowEindhoven University of Technology, Faculty of Technology Management, Department of Psychology and LanguageProject: ?Affective factors in consumer decision making?

1992-1996PhD-StudentUniversity of Amsterdam, Department of Social PsychologyProject: ?Affect and cognition in judgment and decision processes.? 
Advisors: Prof.dr. J. van der Pligt, Prof.dr. A.S.R. Manstead & Dr. N.K. de Vries.

1992Researcher AssistantLeiden University: Centre for Safety ResearchProject: ?Safety in construction,? Funded by the ARBO foundation.

1991Research AssistantLeiden University: Centre for Energy and Environmental ResearchProject: ?Energy labeling of domestic appliances,? Funded by NOVEM.

Current courses

Click here for my courses.

External positions


1 Jan 2010 → …


  • Psychology Of Economic Behaviour
  • Experimental Economics
  • Consumer Behaviour
  • Social Psychology
  • Game Theory
  • Decision Theory
  • Emotions

Fingerprint Dive into the research topics where Marcel Zeelenberg is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1996 2019

Emotional experience and prosocial behavior in observers of unjust situations

Van Doorn, J., Zeelenberg, M. & Breugelmans, S. M., 2019, In : Applied Psychology in Criminal Justice. 15, 1, p. 41-59

Research output: Contribution to journalArticleScientificpeer-review

Greedy bastards: Testing the relationship between wanting more and unethical behavior

Seuntjens, T., Zeelenberg, M., van de Ven, N. & Breugelmans, S., Feb 2019, In : Personality and Individual Differences. 138, p. 147-156

Research output: Contribution to journalArticleScientificpeer-review


Inaction inertia in retirement saving

Krijnen, J. M. T., Zeelenberg, M., Breugelmans, S. & van Putten, M., 2019, (Accepted/In press) In : Journal of Behavioral Decision Making. 11 p.

Research output: Contribution to journalArticleScientificpeer-review

Retirement saving

Intention and action in retirement preparation

Krijnen, J., Breugelmans, S., van der Schors, A. & Zeelenberg, M., 2019, (Accepted/In press) In : Behavioral Public Policy.

Research output: Contribution to journalArticleScientificpeer-review

Expressed Emotion

Projects 2001 2006

Impulsiveness and flexibility in purchase and consumption decision

Coelho do Vale, R. M. R. D., Pieters, R. & Zeelenberg, M.


Project: Research project