• Prof. Cobbenhagenlaan 225, Simon Building, room S 418

    5037 DB Tilburg


1996 …2023

Research activity per year

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Personal profile

Research interests

 Economic Psychology, Behavioral Economics, Marketing, Decision Research, Emotions, Consumer Behavior


2017 --Professor of Behavioral Research in Marketing Vrije Universiteit, Amsterdam, Department of Marketing

2010 -2012 Head of Department of Social PsychologyTilburg University

2010 -- Academic Director of TIBER (Tilburg Institute for Behavioral Economics Research), Tilburg University

2009 -- Professor of Economic Psychology, Tilburg University, Department of Social Psychology

2005-2009Professor of Social and Economic Psychology, Tilburg University, Department of Social Psychology

2004-2008Professor of Behavioral Decision Making, Guest professorship at the University of Amsterdam, Department of Economics, CREED (Center for Research in Experimental Economics and political Decision making)

2000-2004Van der Leeuw Professor of Social Psychology
(funded by NWO?Dutch Science Foundation)Tilburg University, Department Psychology

1998 -2000Assistant Professor of Marketing and Marketing ResearchTilburg University, Department of Business Administration

1997-1998TMR Marie Curie Research FellowUniversity of Sussex, School of Biological Sciences, Laboratory of Experimental PsychologyProject: ?Anticipated regret in interpersonal decision making?, funded by the European Community.

1996-1997Postdoctoral Research FellowEindhoven University of Technology, Faculty of Technology Management, Department of Psychology and LanguageProject: ?Affective factors in consumer decision making?

1992-1996PhD-StudentUniversity of Amsterdam, Department of Social PsychologyProject: ?Affect and cognition in judgment and decision processes.? 
Advisors: Prof.dr. J. van der Pligt, Prof.dr. A.S.R. Manstead & Dr. N.K. de Vries.

1992Researcher AssistantLeiden University: Centre for Safety ResearchProject: ?Safety in construction,? Funded by the ARBO foundation.

1991Research AssistantLeiden University: Centre for Energy and Environmental ResearchProject: ?Energy labeling of domestic appliances,? Funded by NOVEM.

Current courses

Click here for my courses.

External positions

Board member (Brabants Natuurmuseum)

1 Jan 2018 → …

Research and teaching (VU Amsterdam)

1 Sept 2017 → …

Member of Advisory Committee (NTR)

1 Jan 201031 Dec 2021


  • Psychology Of Economic Behaviour
  • Experimental Economics
  • Consumer Behaviour
  • Social Psychology
  • Game Theory
  • Decision Theory
  • Emotions


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