Personal profile
Research interests
Economic Psychology, Behavioral Economics, Marketing, Decision Research, Emotions, Consumer Behavior
Career
2017 --Professor of Behavioral Research in Marketing Vrije Universiteit, Amsterdam, Department of Marketing
2010 -2012 Head of Department of Social PsychologyTilburg University
2010 -- Academic Director of TIBER (Tilburg Institute for Behavioral Economics Research), Tilburg University
2009 -- Professor of Economic Psychology, Tilburg University, Department of Social Psychology
2005-2009Professor of Social and Economic Psychology, Tilburg University, Department of Social Psychology
2004-2008Professor of Behavioral Decision Making, Guest professorship at the University of Amsterdam, Department of Economics, CREED (Center for Research in Experimental Economics and political Decision making)
2000-2004Van der Leeuw Professor of Social Psychology
(funded by NWO?Dutch Science Foundation)Tilburg University, Department Psychology
1998 -2000Assistant Professor of Marketing and Marketing ResearchTilburg University, Department of Business Administration
1997-1998TMR Marie Curie Research FellowUniversity of Sussex, School of Biological Sciences, Laboratory of Experimental PsychologyProject: ?Anticipated regret in interpersonal decision making?, funded by the European Community.
1996-1997Postdoctoral Research FellowEindhoven University of Technology, Faculty of Technology Management, Department of Psychology and LanguageProject: ?Affective factors in consumer decision making?
1992-1996PhD-StudentUniversity of Amsterdam, Department of Social PsychologyProject: ?Affect and cognition in judgment and decision processes.?
Advisors: Prof.dr. J. van der Pligt, Prof.dr. A.S.R. Manstead & Dr. N.K. de Vries.
1992Researcher AssistantLeiden University: Centre for Safety ResearchProject: ?Safety in construction,? Funded by the ARBO foundation.
1991Research AssistantLeiden University: Centre for Energy and Environmental ResearchProject: ?Energy labeling of domestic appliances,? Funded by NOVEM.
Current courses
Click here for my courses.
External positions
Member of the board (Nature For Health)
7 Jan 2025 → …
Board member (Brabants Natuurmuseum)
1 Jan 2018 → 31 Dec 2024
Research and teaching (VU Amsterdam)
1 Sept 2017 → …
Member of Advisory Committee (NTR)
1 Jan 2010 → 31 Dec 2021
Keywords
- Psychology Of Economic Behaviour
- Experimental Economics
- Consumer Behaviour
- Social Psychology
- Game Theory
- Decision Theory
- Emotions
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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SDG 8 Decent Work and Economic Growth
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SDG 10 Reduced Inequalities
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SDG 13 Climate Action
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SDG 16 Peace, Justice and Strong Institutions
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SDG 17 Partnerships for the Goals
Fingerprint
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Collaborations and top research areas from the last five years
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Factors associated with the perception of greed
Eymard, P., Zeelenberg, M. & Kogler, C., 2026, In: Current Psychology. 42, 2, 15 p., 146.Research output: Contribution to journal › Article › Scientific › peer-review
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The pain of suspecting and the comforts of knowing the worst
Shani, Y. & Zeelenberg, M., 2026, In: Current Opinion in Psychology. 67, 5 p., 102208.Research output: Contribution to journal › Review article › peer-review
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The pain of suspecting and the comforts of knowing the worst.
Shani, Y. & Zeelenberg, M., 2026, In: Current Opinion in Psychology. 67, 5 p., 102208.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
A note on psychological harm as a policy instrument
Zeelenberg, M. & Kogler, C., Jun 2025, In: Journal of Risk Research. 28, 2, p. 161-164 4 p.Research output: Contribution to journal › Comment/Letter to the editor › Scientific › peer-review
Open AccessFile2 Downloads (Pure) -
Are regret and disappointment differentially associated with norm compliant and norm deviant failures?
Tunç, M. N., Brandt, M. J. & Zeelenberg, M., 8 Jul 2025, In: Cognition & Emotion. 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access
Projects
- 2 Finished
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Impulsiveness and flexibility in purchase and consumption decision
Coelho do Vale, R. M. R. D. (Researcher), Pieters, R. (Tutor) & Zeelenberg, M. (Tutor)
1/08/02 → 1/08/06
Project: Research project
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The effects of positive emotions and regulatory focus on consumer behavior
Pieters, R. (Tutor), Zeelenberg, M. (Tutor) & Louro, M. J. S. (AIO)
1/01/01 → 1/01/05
Project: Research project
Datasets
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StatBreak: Identifying “lucky” data points through genetic algorithms
Rosenbusch, H. (Contributor), Hilbert, L. (Contributor), Evans, A. (Contributor) & Zeelenberg, M. (Creator), OSF, 2020
Dataset
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Inter- and intra-regional variability of intergroup attitudes predict online hostility
Rosenbusch, H. (Contributor), Evans, A. (Contributor) & Zeelenberg, M. (Contributor), OSF, 2020
Dataset
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Multilevel emotion transfer on YouTube: Disentangling the effects of emotional contagion and homophily on video audiences
Rosenbusch, H. (Creator), Evans, A. (Creator) & Zeelenberg, M. (Creator), SAGE Journals, 25 Jan 2019
DOI: 10.25384/sage.7636538, https://sage.figshare.com/articles/SPPS820309_suppl_mat_-_Multilevel_Emotion_Transfer_on_YouTube_Disentangling_the_Effects_of_Emotional_Contagion_and_Homophily_on_Video_Audiences/7636538
Dataset
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Replication Data for: Reconsidering the roles of gratitude and indebtedness in social exchange
Peng, C. (Creator), Nelissen, R. (Creator) & Zeelenberg, M. (Creator), DataverseNL, 12 Sept 2017
DOI: 10.34894/isdl33, https://dataverse.nl/citation?persistentId=doi:10.34894/ISDL33
Dataset
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A culture of greed. Bubble formation in experimental asset markets with greedy and non-greedy traders.
Hoyer, K. (Creator), Zeisberger, S. (Creator), Breugelmans, S. (Creator) & Zeelenberg, M. (Creator), OSF, 2021
Dataset