Photo of Marnik Dekimpe
  • Warandelaan 2, Tias Building, room T 603

    5037 AB Tilburg

    Netherlands

1991 …2018
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Personal profile

Research interests

Marnik G. Dekimpe (Ph.D., University of California, Los Angeles) is Research Professor of Marketing and Head of the Marketing Department.

He has won best-paper awards in Marketing Science (1995, 2001), the Journal of Marketing Research (1999), the International Journal of Research in Marketing (1997, 2001, 2002, 2013), and Technological Forecasting and Social Change (2000), as well as two long-term impact awards (in 2010 and 2017) for papers published in the Journal of Marketing.  His work has also been published in journals such as Management Science, the International Journal of Money and Finance, the Journal of Retailing, Organizational Behavior and Human Decision Processes, and the Journal of Econometrics, among others.  He was the recipient of the AMA Marketing Strategy SIG 2017 Mahajan Award for Lifetime Contributions to Marketing Strategy Research. In 2016, he won the EMAC Distinguished Marketing Scholar Award, a life-time achievement award granted by the European Marketing Academy.  In 2010-2012, he served as editor-in-chief of the International Journal of Research in Marketing, the leading European marketing journal. He currently is an Associate Editor with the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Marketing Behavior, and serves on the editorial boards of Marketing Science, the Journal of Marketing, the International Journal of Research in Marketing, the Journal of Retailing, the Review of Marketing Science, the Journal of Interactive Marketing, and Marketing Letters, among others.

In 2007 and 2014, he was awarded the Best Reviewer Award of the Journal of Marketing.  In 2007-2013, he was an academic trustee with the Marketing Science Institute.  He is currently an academic trustee with AiMark, where he is also program coordinator of the Marketing-Mix Effectiveness competence area.

His current research interests deal with recession marketing, the impact of product-harm crises, the drivers of private-label success, and the measurement of short- and long-run marketing-mix effects. 

He has advised several key players in the CPG and other (automotive, banking, movies, computer games) industries, especially on forecasting, private-label and marketing-mix effectiveness issues. 

Career

Research Professor of Marketing & CentER Fellow, Tilburg University (since 2006); Head of Department Marketing (since 2014)

Professor, KU Leuven (since October 2000)

Visiting Scholar, UCLA (Summers 1996 and 2000)

Visiting International Business Scholar, The University of South Carolina (Summers 1993-1995)

Associate Professor, KU Leuven (October 1992-2000)

Professor, Erasmus University Rotterdam (October 2001-February 2006)

Visiting Professor, HKUST, Hong Kong (April 2006, April 2008)

Distinguished Visiting Professor of Marketing, Singapore Management University (2009-2014)

Tommie Goh Visiting Professor in Entrepreneurship and Business, Singapore Management University (2012-2014)

Visiting Professor, University of North Carolina at Chapel Hill (Summer 2009)

Instructor of the Time Series Module in the Doctoral Seminar on Measurement Models in Marketing (organized by the European Institute for Advanced Studies in Management (EIASM) as part of their doctoral education network)

Current courses

Click here for my courses.

PhD supervision

Promotor (Completed Dissertations)

Anne ter Braak (2012)

Francesca Sotgiu (2010)

Maarten Gijsenberg (2009)

Lien Lamey (2008)

Kathleen Cleeren (2007)

Lemmens, Aurelie (2006)

Deleersnyder, Barbara (2003)

Kornelis, Marcel (2002)

Nijs Vincent (2001)

Gielens Katrijn (1999)

Van den Poel Dirk (1999)

Member of the Doctoral Committee (Completed Dissertations)

A. van Lin (2014, Tilburg University)

H. Datta (2014, University of Maastricht)

T. Verbraken (2013, KU Leuven)

B. Devoldere (2013, Universiteit Gent)

J. Yabar (2012, Tilburg University)

H. Risselada (2012, RU Groningen)

M. Vroegrijk (2012, Tilburg University)

A. Luijten (2012, Tilburg Unversity)

M. Calli (2011, Antwerp University)

Y. Peers (2011, Erasmus University Rotterdam)

J. Eelen (2011, KU Leuven)

N. Raassens (2011, Tilburg University)

M. Szymanowski (2009, Tilburg University)

B. Van den Bergh (2009, KU Leuven)

M. van Diepen (2009, Erasmus Universiteit Rotterdam)

J. Liu (2008, Tilburg University)

R. Prins (2008, Erasmus University Rotterdam)

S. Gelper (2008, KU Leuven)

M.W. Choi (2007, Tilburg University)

B. Ataman (2007, Universiteit van Tilburg)

R. Rooderkerk (2007, Universiteit van Tilburg)

C. Goukens (2007; Katholieke Universiteit Leuven, België)

K. Millet (2007, Katholieke Universiteit Leuven, België)

R. Kessels (2006, Katholieke Universiteit Leuven, België)

K. Geyskens (2006, Katholieke Universiteit Leuven, België)

S. Bruyneel (2006, Katholieke Universiteit Leuven, België)

B. Briers (2006, Katholieke Universiteit Leuven, België)

R. Van der Lans (2006, Universiteit van Tilburg)

W. Smith (2006, Erasmus Universiteit Rotterdam)

L. Sloot (2006, Erasmus Universiteit Rotterdam)

B. Lecat (2006, FUCAM, België)

E. Van Ketel (2006, Erasmus Universiteit Rotterdam)

K. De Valck (2005, Erasmus Universiteit Rotterdam)

R. Van Oest (2005, Erasmus Universiteit Rotterdam)

D. Fok (2003, Erasmus Universiteit Rotterdam)

C. Horváth (2003; Rijksuniversiteit Groningen)

K. Puumalainen (2002; Lappeenranta University of Technology, Finland)

E. van Nierop (2002, Erasmus Universiteit Rotterdam)

L. Teunter (2002, Erasmus Universiteit Rotterdam)

K. Wiegerink (2002, Erasmus Universiteit Rotterdam)

H.J. Van Heerde (1999; Rijksuniversiteit Groningen)

I. Roozen. (1999; UA, Antwerpen, België)

Promotor (Ongoing Dissertations)

D. Lin (with I. Geyskens)

S. Frison (with C. Croux)

K. Keller (with I. Geyskens)

External positions

Unknown (KU Leuven)

1 Sep 2006 → …

Consultancy (Onbekend)

1 Sep 2006 → …

Keywords

  • Forecasting
  • Marketing Models
  • Time Series
  • Econometrics

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 6 Similar Profiles
Marketing Business & Economics
Retailers Business & Economics
Business cycles Business & Economics
Private labels Business & Economics
Product-harm crises Business & Economics
Business cycle fluctuations Business & Economics
Industry Business & Economics
Innovation Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1991 2018

Business cycle research in marketing: A review and research agenda

Dekimpe, M. & Deleersnyder, B., Jan 2018, In : Journal of the Academy of Marketing Science. 46, 1, p. 31-58

Research output: Contribution to journalArticleScientificpeer-review

Open Access
Business cycles
Marketing
Research agenda
Marketing performance
Marketing mix

How to brand your private labels

Geyskens, I., Keller, K. O., Dekimpe, M. G. & de Jong, K., May 2018, In : Business horizons. 61, 3, p. 487-496

Research output: Contribution to journalArticleScientificpeer-review

Investors' evaluations of price-increase preannouncements

Lim, L. G., Tuli, K. R. & Dekimpe, M., Sep 2018, In : International Journal of Research in Marketing. 35, 3, p. 359-377

Research output: Contribution to journalArticleScientificpeer-review

Investors
Evaluation
Preannouncements
Abnormal returns
Attribution

New product success in the consumer packaged goods industry: A shopper marketing approach

Lamey, L., Deleersnyder, B., Steenkamp, J. E. B. M. & Dekimpe, M., Sep 2018, In : International Journal of Research in Marketing. 35, p. 432-452

Research output: Contribution to journalArticleScientificpeer-review

Industry
New product success
Retailers
Shopper marketing
Consumer packaged goods

Business-cycle research in marketing

Deleersnyder, B. & Dekimpe, M., Jul 2017, Handbook of Marketing Decision Models. Wierenga, B. & van der Lans, R. (eds.). 2 ed. Cham: Springer International Publishing AG, p. 361-384 (International Series in Operations Research & Management Science; vol. 254).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Economic development
Macroeconomics
Business cycle fluctuations
Business cycles
Marketing

Activities 1994 2014

  • 16 Editorial activity

Journal of Retailing (Journal)

M.G. Dekimpe (Editorial board member)
2014 → …

Activity: Publication peer-review and editorial work typesEditorial activityScientific

Journal of Marketing Behavior (Journal)

M.G. Dekimpe (Editor)
2014 → …

Activity: Publication peer-review and editorial work typesEditorial activityScientific

Journal of Marketing Research (Journal)

M.G. Dekimpe (Editor)
2012 → …

Activity: Publication peer-review and editorial work typesEditorial activityScientific

International Journal of Research in Marketing (Journal)

M.G. Dekimpe (Editor)
20102012

Activity: Publication peer-review and editorial work typesEditorial activityScientific

Journal of Marketing Research (Journal)

M.G. Dekimpe (Editor)
20082009

Activity: Publication peer-review and editorial work typesEditorial activityScientific

Projects 2008 2011

Premium private labels success: Whether, when and where to introduce them

ter Braak, A. M., Dekimpe, M. & Geyskens, I.

1/09/081/09/11

Project: Research projectDissertation research

Prizes / Recognition

Honorary Doctorate

Marnik Dekimpe (Recipient), 2018

Prize: Honorary degree