Photo of Marnik Dekimpe
  • Warandelaan 2, Koopmans Building, room K 701

    5037 AB Tilburg


1991 …2019
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Personal profile

Research interests

Marnik G. Dekimpe (Ph.D., University of California, Los Angeles) is Research Professor of Marketing and Head of the Marketing Department at Tilburg University (The Netherlands) and Professor of Marketing at KU Leuven (Belgium). 

He has won best-paper awards in Marketing Science (1995, 2001), the Journal of Marketing Research (1999), the International Journal of Research in Marketing (1997, 2001, 2002, 2013), and Technological Forecasting and Social Change (2000), as well as two long-term impact awards (in 2010 and 2017) for papers published in the Journal of Marketing.  His work has also been published in journals such as Management Science, the International Journal of Money and Finance, the Journal of Retailing, Organizational Behavior and Human Decision Processes, and the Journal of Econometrics, among others. 

In 2018, he was awarded an honorary doctorate from the University of Hamburg in Germany for his lifetime contributions to Marketing Research and Education.  He was the recipient of the AMA Marketing Strategy SIG 2017 Mahajan Award for Lifetime Contributions to Marketing Strategy Research, and in 2016, he won the EMAC Distinguished Marketing Scholar Award, a life-time achievement award granted by the European Marketing Academy.

In 2010-2012, he served as editor-in-chief of the International Journal of Research in Marketing, the leadingEuropean marketing journal. He currently is an Associate Editor with the Journal of Marketing,the Journal of the Academy of Marketing Science, and the Journal of Marketing Behavior, and serves on the editorial boards of Marketing Science, the International Journal of Research in Marketing, the Journal of Retailing, the Review of Marketing Science, the Journal of Interactive Marketing, and Marketing Letters, among others.

In 2007 and 2014, he was awarded the Best Reviewer Award of the Journal of Marketing.  In 2007-2013, he was an academic trustee with the Marketing Science Institute.  He is currently an academic trustee with AiMark, where he is also program coordinator of the Marketing-Mix Effectiveness competence area.

His current research interests deal with recession marketing, the impact of product-harm crises, the drivers of private-label success, and the measurement of short- and long-run marketing-mix effects. 

He has advised several key players in the CPG and other (automotive, banking, movies, computer games) industries, especially on forecasting, private-label growth and marketing-mix effectiveness issues, primarily in the domains of promotional effectiveness and advertising allocation. 


Research Professor of Marketing & CentER Fellow, Tilburg University (since 2006); Head of Department Marketing (since 2014)

Professor, KU Leuven (since October 2000)

Visiting Scholar, UCLA (Summers 1996 and 2000)

Visiting International Business Scholar, The University of South Carolina (Summers 1993-1995)

Associate Professor, KU Leuven (October 1992-2000)

Professor, Erasmus University Rotterdam (October 2001-February 2006)

Visiting Professor, HKUST, Hong Kong (April 2006, April 2008)

Distinguished Visiting Professor of Marketing, Singapore Management University (2009-2014)

Tommie Goh Visiting Professor in Entrepreneurship and Business, Singapore Management University (2012-2014)

Visiting Professor, University of North Carolina at Chapel Hill (Summer 2009)

Instructor of the Time Series Module in the Doctoral Seminar on Measurement Models in Marketing (organized by the European Institute for Advanced Studies in Management (EIASM) as part of their doctoral education network)

Current courses

Click here for my courses.

PhD supervision

Promotor (Completed Dissertations)

Anne ter Braak (2012)

Francesca Sotgiu (2010)

Maarten Gijsenberg (2009)

Lien Lamey (2008)

Kathleen Cleeren (2007)

Lemmens, Aurelie (2006)

Deleersnyder, Barbara (2003)

Kornelis, Marcel (2002)

Nijs Vincent (2001)

Gielens Katrijn (1999)

Van den Poel Dirk (1999)

Member of the Doctoral Committee (Completed Dissertations)

A. van Lin (2014, Tilburg University)

H. Datta (2014, University of Maastricht)

T. Verbraken (2013, KU Leuven)

B. Devoldere (2013, Universiteit Gent)

J. Yabar (2012, Tilburg University)

H. Risselada (2012, RU Groningen)

M. Vroegrijk (2012, Tilburg University)

A. Luijten (2012, Tilburg Unversity)

M. Calli (2011, Antwerp University)

Y. Peers (2011, Erasmus University Rotterdam)

J. Eelen (2011, KU Leuven)

N. Raassens (2011, Tilburg University)

M. Szymanowski (2009, Tilburg University)

B. Van den Bergh (2009, KU Leuven)

M. van Diepen (2009, Erasmus Universiteit Rotterdam)

J. Liu (2008, Tilburg University)

R. Prins (2008, Erasmus University Rotterdam)

S. Gelper (2008, KU Leuven)

M.W. Choi (2007, Tilburg University)

B. Ataman (2007, Universiteit van Tilburg)

R. Rooderkerk (2007, Universiteit van Tilburg)

C. Goukens (2007; Katholieke Universiteit Leuven, België)

K. Millet (2007, Katholieke Universiteit Leuven, België)

R. Kessels (2006, Katholieke Universiteit Leuven, België)

K. Geyskens (2006, Katholieke Universiteit Leuven, België)

S. Bruyneel (2006, Katholieke Universiteit Leuven, België)

B. Briers (2006, Katholieke Universiteit Leuven, België)

R. Van der Lans (2006, Universiteit van Tilburg)

W. Smith (2006, Erasmus Universiteit Rotterdam)

L. Sloot (2006, Erasmus Universiteit Rotterdam)

B. Lecat (2006, FUCAM, België)

E. Van Ketel (2006, Erasmus Universiteit Rotterdam)

K. De Valck (2005, Erasmus Universiteit Rotterdam)

R. Van Oest (2005, Erasmus Universiteit Rotterdam)

D. Fok (2003, Erasmus Universiteit Rotterdam)

C. Horváth (2003; Rijksuniversiteit Groningen)

K. Puumalainen (2002; Lappeenranta University of Technology, Finland)

E. van Nierop (2002, Erasmus Universiteit Rotterdam)

L. Teunter (2002, Erasmus Universiteit Rotterdam)

K. Wiegerink (2002, Erasmus Universiteit Rotterdam)

H.J. Van Heerde (1999; Rijksuniversiteit Groningen)

I. Roozen. (1999; UA, Antwerpen, België)

Promotor (Ongoing Dissertations)

D. Lin (with I. Geyskens)

S. Frison (with C. Croux)

K. Keller (with I. Geyskens)

External positions

Research visit (UNSW Business School)

1 Jan 202031 Dec 2022

Professor (KU Leuven)

1 Sep 2006 → …

Consultancy (Ad hoc)

1 Sep 2006 → …


  • Forecasting
  • Marketing Models
  • Time Series
  • Econometrics

Fingerprint Dive into the research topics where Marnik Dekimpe is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 9 Similar Profiles
Marketing Business & Economics
Retailers Business & Economics
Business cycles Business & Economics
Private labels Business & Economics
Product-harm crises Business & Economics
Business cycle fluctuations Business & Economics
Industry Business & Economics
Investors Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1991 2019

Retailing and retailing research in the age of big data analytics

Dekimpe, M., Sep 2019, In : International Journal of Research in Marketing.

Research output: Contribution to journalArticleScientificpeer-review


Retailing research in rapidly changing times: On the danger of being leapfrogged by practice

Dekimpe, M. G. & Geyskens, I., Mar 2019, In : Journal of Retailing. 95, 1, p. 6-9

Research output: Contribution to journalEditorialScientificpeer-review

Universality or Differences in Marketing Elasticities in Emerging versus Developed Markets? The Moderating Role of Brand Equity

Datta, H., van Heerde, H. J., Dekimpe, M. & Steenkamp, J. E. B. M., 13 Sep 2019.

Research output: Working paperOther research output

Brand equity
Emerging markets

Using technology to bring online convenience to offline shopping

Dekimpe, M. G., Geyskens, I. & Gielens, K., 5 Dec 2019, In : Marketing Letters.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
Online channel
Loyalty programs

Activities 1994 2014

  • 16 Editorial activity

Journal of Marketing Behavior (Journal)

M.G. Dekimpe (Editor)
2014 → …

Activity: Publication peer-review and editorial work typesEditorial activityScientific

Journal of Retailing (Journal)

M.G. Dekimpe (Editorial board member)
2014 → …

Activity: Publication peer-review and editorial work typesEditorial activityScientific

Journal of Marketing Research (Journal)

M.G. Dekimpe (Editor)
2012 → …

Activity: Publication peer-review and editorial work typesEditorial activityScientific

International Journal of Research in Marketing (Journal)

M.G. Dekimpe (Editor)

Activity: Publication peer-review and editorial work typesEditorial activityScientific

European Journal of Marketing (Journal)

M.G. Dekimpe (Editorial board member)
2008 → …

Activity: Publication peer-review and editorial work typesEditorial activityScientific

Projects 2008 2011

Premium private labels success: Whether, when and where to introduce them

ter Braak, A. M., Dekimpe, M. & Geyskens, I.


Project: Research project

Prizes / Recognition

Honorary Doctorate

Marnik Dekimpe (Recipient), 2018

Prize: Honorary degree