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Personal profile

Research interests

Marnik G. Dekimpe (Ph.D., University of California, Los Angeles) is Research Professor of Marketing and Professor of Marketing at KU Leuven (Belgium). 

He has won best-paper awards in Marketing Science (1995, 2001), the Journal of Marketing Research (1999), the International Journal of Research in Marketing (1997, 2001, 2002, 2013), and Technological Forecasting and Social Change (2000), as well as two long-term impact awards (in 2010 and 2017) for papers published in the Journal of Marketing.  His work has also been published in journals such as Management Science, the International Journal of Money and Finance, the Journal of Retailing, Organizational Behavior and Human Decision Processes, and the Journal of Econometrics, among others. 

In 2018, he was awarded an honorary doctorate from the University of Hamburg in Germany for his lifetime contributions to Marketing Research and Education.  He was the recipient of the AMA Marketing Strategy SIG 2017 Mahajan Award for Lifetime Contributions to Marketing Strategy Research, and in 2016, he won the EMAC Distinguished Marketing Scholar Award, a life-time achievement award granted by the European Marketing Academy.

In 2010-2012, he served as editor-in-chief of the International Journal of Research in Marketing, the leadingEuropean marketing journal. He currently is an Associate Editor with the Journal of Marketing,the Journal of the Academy of Marketing Science, and the Journal of Marketing Behavior, and serves on the editorial boards of Marketing Science, the International Journal of Research in Marketing, the Journal of Retailing, the Review of Marketing Science, the Journal of Interactive Marketing, and Marketing Letters, among others.

In 2007 and 2014, he was awarded the Best Reviewer Award of the Journal of Marketing.  In 2007-2013, he was an academic trustee with the Marketing Science Institute.  He is currently an academic trustee with AiMark, where he is also program coordinator of the Marketing-Mix Effectiveness competence area.

His current research interests deal with recession marketing, the impact of product-harm crises, the drivers of private-label success, and the measurement of short- and long-run marketing-mix effects. 

He has advised several key players in the CPG and other (automotive, banking, movies, computer games) industries, especially on forecasting, private-label growth and marketing-mix effectiveness issues, primarily in the domains of promotional effectiveness and advertising allocation. 


Research Professor of Marketing & CentER Fellow, Tilburg University (since 2006); Head of Department Marketing (2014-2020)

Professor, KU Leuven (since October 2000)

Visiting Scholar, UCLA (Summers 1996 and 2000)

Visiting International Business Scholar, The University of South Carolina (Summers 1993-1995)

Associate Professor, KU Leuven (October 1992-2000)

Professor, Erasmus University Rotterdam (October 2001-February 2006)

Visiting Professor, HKUST, Hong Kong (April 2006, April 2008)

Distinguished Visiting Professor of Marketing, Singapore Management University (2009-2014)

Tommie Goh Visiting Professor in Entrepreneurship and Business, Singapore Management University (2012-2014)

Visiting Professor, University of North Carolina at Chapel Hill (Summer 2009)

Instructor of the Time Series Module in the Doctoral Seminar on Measurement Models in Marketing (organized by the European Institute for Advanced Studies in Management (EIASM) as part of their doctoral education network)

Current courses

Click here for my courses.

PhD supervision

Promotor (Completed Dissertations)

Nick Bombaij (2021)

Kristopher Keller (2017)

Didi Lin (2017)

Steffi Frison (2016)

Anne ter Braak (2012)

Francesca Sotgiu (2010)

Maarten Gijsenberg (2009)

Lien Lamey (2008)

Kathleen Cleeren (2007)

Lemmens, Aurelie (2006)

Deleersnyder, Barbara (2003)

Kornelis, Marcel (2002)

Nijs Vincent (2001)

Gielens Katrijn (1999)

Van den Poel Dirk (1999)

Member of the Doctoral Committee (Completed Dissertations)

M. Van Crombrugge (2018, KU Leuven)

T. Van Calster (2018, KU Leuven)

L. Lim (2018, Singapore Management University)

M. Hermans (2017, University of Maastricht)

E. de Haan (2016, RU Groningen)

K. Melis (2015, KU Leuven)

J. Guyt (2015, (Tilburg University)

Y. Huang (2015, Tilburg University)

L. de Vries (2015, RU Groningen)

A. van Lin (2014, Tilburg University)

H. Datta (2014, University of Maastricht)

T. Verbraken (2013, KU Leuven)

B. Devoldere (2013, Universiteit Gent)

J. Yabar (2012, Tilburg University)

H. Risselada (2012, RU Groningen)

M. Vroegrijk (2012, Tilburg University)

A. Luijten (2012, Tilburg Unversity)

M. Calli (2011, Antwerp University)

Y. Peers (2011, Erasmus University Rotterdam)

J. Eelen (2011, KU Leuven)

N. Raassens (2011, Tilburg University)

M. Szymanowski (2009, Tilburg University)

B. Van den Bergh (2009, KU Leuven)

M. van Diepen (2009, Erasmus Universiteit Rotterdam)

J. Liu (2008, Tilburg University)

R. Prins (2008, Erasmus University Rotterdam)

S. Gelper (2008, KU Leuven)

M.W. Choi (2007, Tilburg University)

B. Ataman (2007, Universiteit van Tilburg)

R. Rooderkerk (2007, Universiteit van Tilburg)

C. Goukens (2007; Katholieke Universiteit Leuven, België)

K. Millet (2007, Katholieke Universiteit Leuven, België)

R. Kessels (2006, Katholieke Universiteit Leuven, België)

K. Geyskens (2006, Katholieke Universiteit Leuven, België)

S. Bruyneel (2006, Katholieke Universiteit Leuven, België)

B. Briers (2006, Katholieke Universiteit Leuven, België)

R. van der Lans (2006, Universiteit van Tilburg)

W. Smith (2006, Erasmus Universiteit Rotterdam)

L. Sloot (2006, Erasmus Universiteit Rotterdam)

B. Lecat (2006, FUCAM, België)

E. Van Ketel (2006, Erasmus Universiteit Rotterdam)

K. De Valck (2005, Erasmus Universiteit Rotterdam)

R. Van Oest (2005, Erasmus Universiteit Rotterdam)

D. Fok (2003, Erasmus Universiteit Rotterdam)

C. Horváth (2003; Rijksuniversiteit Groningen)

K. Puumalainen (2002; Lappeenranta University of Technology, Finland)

E. van Nierop (2002, Erasmus Universiteit Rotterdam)

L. Teunter (2002, Erasmus Universiteit Rotterdam)

K. Wiegerink (2002, Erasmus Universiteit Rotterdam)

H.J. Van Heerde (1999; Rijksuniversiteit Groningen)

I. Roozen. (1999; UA, Antwerpen, België)

Promotor (Ongoing Dissertations)

J. van der Plas (co-promotor with Inge Geyskens)

External positions

Occasional lecture / economic advice (Ad hoc)

1 Sept 2006 → …

Professor (KU Leuven)

1 Sept 2006 → …


  • Forecasting
  • Marketing Models
  • Time Series
  • Econometrics


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