Photo of Marnik Dekimpe
  • Warandelaan 2, Tias Building, room T 603

    5037 AB Tilburg

    Netherlands

1991 …2018
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Research Output 1991 2018

2018

Business cycle research in marketing: A review and research agenda

Dekimpe, M. & Deleersnyder, B., Jan 2018, In : Journal of the Academy of Marketing Science. 46, 1, p. 31-58

Research output: Contribution to journalArticleScientificpeer-review

Open Access
Business cycles
Marketing
Research agenda
Marketing performance
Marketing mix

How to brand your private labels

Geyskens, I., Keller, K. O., Dekimpe, M. G. & de Jong, K., May 2018, In : Business horizons. 61, 3, p. 487-496

Research output: Contribution to journalArticleScientificpeer-review

Investors' evaluations of price-increase preannouncements

Lim, L. G., Tuli, K. R. & Dekimpe, M., Sep 2018, In : International Journal of Research in Marketing. 35, 3, p. 359-377

Research output: Contribution to journalArticleScientificpeer-review

Investors
Evaluation
Preannouncements
Abnormal returns
Attribution

New product success in the consumer packaged goods industry: A shopper marketing approach

Lamey, L., Deleersnyder, B., Steenkamp, J. E. B. M. & Dekimpe, M., Sep 2018, In : International Journal of Research in Marketing. 35, p. 432-452

Research output: Contribution to journalArticleScientificpeer-review

Industry
New product success
Retailers
Shopper marketing
Consumer packaged goods
2017

Business-cycle research in marketing

Deleersnyder, B. & Dekimpe, M., Jul 2017, Handbook of Marketing Decision Models. Wierenga, B. & van der Lans, R. (eds.). 2 ed. Cham: Springer International Publishing AG, p. 361-384 (International Series in Operations Research & Management Science; vol. 254).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Economic development
Macroeconomics
Business cycle fluctuations
Business cycles
Marketing
237 Downloads (Pure)

Essays on consumer welfare

Lin, P., 2017, Tilburg: CentER, Center for Economic Research. 128 p.

Research output: ThesisDoctoral ThesisScientific

Open Access
File
Consumer welfare
Marketing
Politicians
Economics
Retailing

Marketing budget allocation across countries: The role of the international business cycle

Peers, Y., van Heerde, H. J. & Dekimpe, M., Oct 2017, In : Marketing Science. 36, 5, p. 792-809

Research output: Contribution to journalArticleScientificpeer-review

Budget allocation
Business cycles
Marketing
International business cycles
Marketing effectiveness

Marketing research on product-harm crises: A review, managerial implications, and an agenda for future research

Cleeren, K., Dekimpe, M. & van Heerde, H. J., Sep 2017, In : Journal of the Academy of Marketing Science. 45, 5, p. 593-615

Research output: Contribution to journalArticleScientificpeer-review

Product-harm crises
Marketing research
Agenda
Marketing
Equity

Models for the financial-performance effects of Marketing

Hanssens, D. M. & Dekimpe, M., Jul 2017, Handbook of Marketing Decision Models. Wierenga, B. & van der Lans, R. (eds.). 2 ed. Cham: Springer International Publishing AG, p. 117-142 (International Series in Operations Management & Management Science; vol. 254).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Financial performance
Marketing mix
Marketing
Investors
Communication
617 Downloads (Pure)

Private labels: The brands of the future

Keller, K., 2017, Tilburg: CentER, Center for Economic Research. 189 p.

Research output: ThesisDoctoral ThesisScientific

Open Access
File
Private labels
Retailers
National brands
Rebranding
Equity
2016

Let your banner wave? Antecedents and performance implications of retailers' private-label branding strategies

Keller, K., Dekimpe, M. & Geyskens, I., Jul 2016, In : Journal of Marketing. 80, 4, p. 1-19

Research output: Contribution to journalArticleScientificpeer-review

Banner
Branding
Retailers
Private labels
Branding strategy

The impact of the business cycle on service providers: Insights from international tourism

Dekimpe, M., Peers, Y. & van Heerde, H. J., Jan 2016, In : Journal of Service Research. 19, 1, p. 22-38

Research output: Contribution to journalArticleScientificpeer-review

business cycle
service provider
Tourism
Industry
economic cycle
2015

Creëert de productie van huismerken door A-fabrikanten discounter goodwill?

ter Braak, A. M., Deleersnyder, B., Geyskens, I. & Dekimpe, M., 2015, MOA Jaarboek 2015: Ontwikkelingen in het Marktonderzoek. Bronner, A. E. (ed.). Haarlem: Spaarenhout, p. 169-185

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

2014

Billboard and cinema advertising: Missed opportunity or spoiled arms?

Frison, S., Dekimpe, M. G., Croux, C. & De Maeyer, P., Dec 2014, In : International Journal of Research in Marketing. 31, 4, p. 425-433

Research output: Contribution to journalArticleScientificpeer-review

Cinema
Elasticity
Marketing
Synergy
Empirical investigation

Gains and losses of exclusivity in grocery retailing

Gielens, K. J. P., Gijsbrechts, E. & Dekimpe, M. G., Sep 2014, In : International Journal of Research in Marketing. 31, 3, p. 239-252

Research output: Contribution to journalArticleScientificpeer-review

Grocery retailing
Exclusivity
Retailers
Dyads
Renegotiation

Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions

Ter Braak, A. M., Geyskens, I. & Dekimpe, M. G., Jun 2014, In : Journal of Retailing. 90, 2, p. 125-140

Research output: Contribution to journalArticleScientificpeer-review

Empirical generalizations
Private labels
Premium
Retailers
Proliferation
2013

Does private-label production by national-brand manufacturers create discounter goodwill?

Ter Braak, A. M., Deleersnyder, B., Geyskens, I. & Dekimpe, M. G., 2013, In : International Journal of Research in Marketing. 30, 4, p. 343-357

Research output: Contribution to journalArticleScientificpeer-review

Goodwill
National brands
Private labels
Selection model
Product quality

Price and advertising effectiveness over the business cycle

van Heerde, H. J., Gijsenberg, M., Dekimpe, M. G. & Steenkamp, J. E. B. M., 2013, In : Journal of Marketing Research. 50, 2, p. 177-193

Research output: Contribution to journalArticleScientificpeer-review

Economics
Business cycles
Advertising effectiveness
Marketing
Price elasticity

Retailer private-label margins: The role of supplier and quality-tier differentiation

Ter Braak, A. M., Dekimpe, M. G. & Geyskens, I., 2013, In : Journal of Marketing. 77, 4, p. 86-103

Research output: Contribution to journalArticleScientificpeer-review

Quality differentiation
Retailers
Margin
Private labels
Suppliers

Rising from the ashes: How brands and categories can overcome product-harm crises

Cleeren, K., van Heerde, H. J. & Dekimpe, M. G., 2013, In : Journal of Marketing. 77, 2, p. 58-77

Research output: Contribution to journalArticleScientificpeer-review

Product-harm crises
Negative publicity
Brand equity
Price adjustment
Managers
2012
839 Downloads (Pure)

A new era in retail: Private-label production by national-brand manufacturers and premium-quality private labels

Ter Braak, A. M., 2012, Tilburg: CentER, Center for Economic Research. 134 p.

Research output: ThesisDoctoral ThesisScientific

File
Retail
National brands
Private labels
Premium
Retailers

International entry strategies

Gielens, K. J. P., Helsen, K. & Dekimpe, M. G., 2012, Handbook of Marketing Strategy. Shankar, V. & Carpenter, G. (eds.). Northampton: Edward Elgar Publishing, p. 391-411 512 p. (Elgar original reference Series).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Marketing links to finance

Hanssens, D. M. & Dekimpe, M. G., 2012, In : Marketing Management. p. 37-44

Research output: Contribution to journalArticleProfessional

On the value relevance of retailer advertising spending and same-store sales growth

Tuli, K., Mukherjee, A. & Dekimpe, M. G., 2012, In : Journal of Retailing. 88, 4, p. 447-461

Research output: Contribution to journalArticleScientificpeer-review

Value relevance
Retailers
Sales growth
Investors
Stock prices

Short-term and long-term effects of marketing strategy

Hanssens, D. M. & Dekimpe, M. G., 2012, Handbook of Marketing Strategy. Shankar, V. & Carpenter, G. (eds.). Northampton: Edward Elgar Publishing, p. 457-469 512 p. (Elgar original reference Series).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Sibling rivalry: Estimating cannibalization rates for innovations

van Heerde, H. J., Srinivasan, S. & Dekimpe, M. G., 2012, In : GfK Marketing Intelligence Review. 4, 2, p. 33-41

Research output: Contribution to journalArticleScientificpeer-review

Cannibalization
Siblings
Rivalry
Innovation
Managers

The effect of business cycle fluctuations on private-label share: What has marketing conduct got to do with it?

Lamey, L., Deleersnyder, B., Steenkamp, J. E. B. M. & Dekimpe, M. G., 2012, In : Journal of Marketing. 76, 1, p. 1-19

Research output: Contribution to journalArticleScientificpeer-review

Business cycle fluctuations
Marketing
Private labels
Contraction
Marketing mix
52 Downloads (Pure)

The Flow Story

Hanssens, D. M. & Dekimpe, M., 2012, In : Marketing Management. Summer, p. 37-44

Research output: Contribution to journalArticleProfessional

Open Access
File
2011

Strategic assortment decisions in information-intensive and turbulent environments

Dekimpe, M. G., Gielens, K. J. P., Raju, J. & Thomas, J., 2011, In : Journal of Retailing. 87, 1, p. S17-S28

Research output: Contribution to journalArticleScientificpeer-review

Assortment
Retailers
Store patronage
Discount
Price sensitivity

The hidden powers of advertising investments

Dekimpe, M. G. & Hanssens, D. M., 2011, Liber Amicorum in Honor of Peter Leeflang. Hoekstra, J. C., Wieringa, J. E. & Verhoef, P. C. (eds.). Groningen: Rijksuniversiteit Groningen, p. 209-223

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Marketing
Elasticity
Marketing tools
Managers
Consumer response
2010

Estimating cannibalization rates for pioneering innovations

van Heerde, H. J., Srinivasan, S. & Dekimpe, M. G., 2010, In : Marketing Science. 29, 6, p. 1024-1039

Research output: Contribution to journalArticleScientificpeer-review

Cannibalization
Pioneering
Innovation
New products
Sport utility vehicle

Intra- and inter-format competition among discounters and supermarkets

Cleeren, K., Verboven, F. L., Dekimpe, M. G. & Gielens, K. J. P., 2010, In : Marketing Science. 29, 3, p. 456-473

Research output: Contribution to journalArticleScientificpeer-review

Supermarkets
Discount
Local markets
Retailers
Modeling

Return on roller coasters: A model to guide investments in theme park attractions

van Oest, R. D., van Heerde, H. J. & Dekimpe, M. G., 2010, In : Marketing Science. 29, 4, p. 721-737

Research output: Contribution to journalArticleScientificpeer-review

Attraction
Roller
Theme park
Attendance
Industry

The Connected Customer: The Changing Nature of Consumers and Business Markets

Wuyts, S. H. K. (ed.), Dekimpe, M. G. (ed.), Gijsbrechts, E. (ed.) & Pieters, R. (ed.), 2010, New York: Routledge Academic. 353 p.

Research output: Book/ReportBook editingScientificpeer-review

Consumer markets
Business markets
Marketing
Customer information
Electronic media

The effect of customer satisfaction on consumer spending growth

Fornell, C., Rust, R. & Dekimpe, M. G., 2010, In : Journal of Marketing Research. 47, 1, p. 28-35

Research output: Contribution to journalArticleScientificpeer-review

Consumer spending
Customer satisfaction
Consumer debt
Macroeconomics
Growth model

Time series models in marketing: Some recent developments

Dekimpe, M. G. & Hanssens, D. M., 2010, In : Marketing - Journal of Research and Management. 1, p. 93-98

Research output: Contribution to journalArticleScientificpeer-review

Time series models
Marketing
Marketing-finance interface
World Wide Web
Database marketing
2009

Global trends in grocery retailing

Gielens, K. J. P. & Dekimpe, M. G., 30 Jan 2009, Sage Handbook of International Marketing. Kotabe, M. & Helsen, K. (eds.). Sage Publications Ltd, p. 413-428 608 p.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

I felt low and my purse feels light. Depleting mood regulation attempts affect risk decision making

Bruynseel, S. D., Dewitte, S., Franses, P. H. & Dekimpe, M. G., 2009, In : Journal of Behavioral Decision Making. 22, 2, p. 153-170

Research output: Contribution to journalArticleScientificpeer-review

mood
decision making
Mood
Decision making
Decision Making

Marketing strategies for fast-moving consumer goods

Steenkamp, J. E. B. M. & Dekimpe, M. G., 5 May 2009, In : The Financial Times.

Research output: Contribution to journalArticlePopular

The role of national culture in advertising's sensitivity to business cycles: An investigation across continents

Deleersnyder, B., Dekimpe, M. G., Steenkamp, J. E. B. M. & Leeflang, P. S. H., 2009, In : Journal of Marketing Research. 46, 5, p. 623-636

Research output: Contribution to journalArticleScientificpeer-review

National cultures
Business cycles
Industry
Stock price performance
Business cycle fluctuations
2008
463 Downloads (Pure)

Dancing with a giant: The effect of Wal-Mart's entry into the U.K. on the performance of European retailers

Gielens, K. J. P., Van de Gucht, L., Steenkamp, J. E. B. M. & Dekimpe, M. G., 2008, In : Journal of Marketing Research. 45, 5, p. 519-534

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File

Does competitive entry structurally change key marketing metrics

Kornelis, M., Dekimpe, M. G. & Leeflang, P. S. H., 2008, In : International Journal of Research in Marketing. 25, 3, p. 173-182

Research output: Contribution to journalArticleScientificpeer-review

Het meten van concurrentie in lokale dienstenmarkten

Cleeren, K., Dekimpe, M. G. & Verboven, F. L., 2008, Jaarboek MarktOnderzoekAssociatie 2008: Ontwikkelingen in het Marktonderzoek. Bronner, A. E., Dekker, P., de Leeuw, E., Paas, L. J., de Ruyter, K., Smidts, A. & Wieringa, J. E. (eds.). Unknown Publisher, p. 173-185

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Measuring and testing Granger causality over the spectrum: An application to European production expectation surveys

Lemmens, A., Croux, C. & Dekimpe, M. G., 2008, In : International Journal of Forecasting. 24, 3, p. 414-431

Research output: Contribution to journalArticleScientificpeer-review

Models for the financial performance effects of marketing

Hanssens, D. M. & Dekimpe, M. G., 2008, Handbook of Marketing Decision Models. Wierenga, B. (ed.). Berlin: Springer Verlag, p. 501-523 545 p. (International Series on OR and Management Science; no. 121).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Time-series models in marketing

Dekimpe, M. G., Franses, P. H., Hanssens, D. M. & Naik, P. A., 2008, Handbook of Marketing Decision Models. Wierenga, B. (ed.). Berlin: Springer Verlag, p. 373-398 545 p. (International Series on OR and Management Science; no. 121).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

425 Downloads (Pure)

Weathering product-harm crises

Cleeren, K., Dekimpe, M. G. & Helsen, K., 2008, In : Journal of the Academy of Marketing Science. 36, 2, p. 262-270

Research output: Contribution to journalArticleScientificpeer-review

File
Product-harm crises
Equity
Communication
Resilience
Familiarity
2007

Advertising response models

Dekimpe, M. G. & Hanssens, D. M., 2007, The Sage Handbook of Advertising. Tellis, G. & Ambler, T. (eds.). Los Angeles: Sage Publications, p. 247-263 512 p.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

375 Downloads (Pure)

Consumer confidence in Europe: United in diversity

Lemmens, A., Croux, C. & Dekimpe, M. G., 2007, In : International Journal of Research in Marketing. 24, 2, p. 113-127

Research output: Contribution to journalArticleScientificpeer-review

File

Dancing With a Giant: The Effect of Wal-Mart's Entry into the U.K. on European Retailing

Gielens, K. J. P., Van de Gucht, L., Steenkamp, J. E. B. M. & Dekimpe, M. G., 2007, Cambridge, MA: Marketing Science Institute. (Marketing Science Institute Report; no. 07-106)

Research output: Book/ReportReportProfessional