Photo of Marnik Dekimpe
  • Warandelaan 2, Tias Building, room T 603

    5037 AB Tilburg

    Netherlands

1991 …2018
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Research Output 1991 2018

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Chapter
2017

Business-cycle research in marketing

Deleersnyder, B. & Dekimpe, M., Jul 2017, Handbook of Marketing Decision Models. Wierenga, B. & van der Lans, R. (eds.). 2 ed. Cham: Springer International Publishing AG, p. 361-384 (International Series in Operations Research & Management Science; vol. 254).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Economic development
Macroeconomics
Business cycle fluctuations
Business cycles
Marketing

Models for the financial-performance effects of Marketing

Hanssens, D. M. & Dekimpe, M., Jul 2017, Handbook of Marketing Decision Models. Wierenga, B. & van der Lans, R. (eds.). 2 ed. Cham: Springer International Publishing AG, p. 117-142 (International Series in Operations Management & Management Science; vol. 254).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Financial performance
Marketing mix
Marketing
Investors
Communication
2015

Creëert de productie van huismerken door A-fabrikanten discounter goodwill?

ter Braak, A. M., Deleersnyder, B., Geyskens, I. & Dekimpe, M., 2015, MOA Jaarboek 2015: Ontwikkelingen in het Marktonderzoek. Bronner, A. E. (ed.). Haarlem: Spaarenhout, p. 169-185

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

2012

International entry strategies

Gielens, K. J. P., Helsen, K. & Dekimpe, M. G., 2012, Handbook of Marketing Strategy. Shankar, V. & Carpenter, G. (eds.). Northampton: Edward Elgar Publishing, p. 391-411 512 p. (Elgar original reference Series).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Short-term and long-term effects of marketing strategy

Hanssens, D. M. & Dekimpe, M. G., 2012, Handbook of Marketing Strategy. Shankar, V. & Carpenter, G. (eds.). Northampton: Edward Elgar Publishing, p. 457-469 512 p. (Elgar original reference Series).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

2011

The hidden powers of advertising investments

Dekimpe, M. G. & Hanssens, D. M., 2011, Liber Amicorum in Honor of Peter Leeflang. Hoekstra, J. C., Wieringa, J. E. & Verhoef, P. C. (eds.). Groningen: Rijksuniversiteit Groningen, p. 209-223

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Marketing
Elasticity
Marketing tools
Managers
Consumer response
2009

Global trends in grocery retailing

Gielens, K. J. P. & Dekimpe, M. G., 30 Jan 2009, Sage Handbook of International Marketing. Kotabe, M. & Helsen, K. (eds.). Sage Publications Ltd, p. 413-428 608 p.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

2008

Het meten van concurrentie in lokale dienstenmarkten

Cleeren, K., Dekimpe, M. G. & Verboven, F. L., 2008, Jaarboek MarktOnderzoekAssociatie 2008: Ontwikkelingen in het Marktonderzoek. Bronner, A. E., Dekker, P., de Leeuw, E., Paas, L. J., de Ruyter, K., Smidts, A. & Wieringa, J. E. (eds.). Unknown Publisher, p. 173-185

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Models for the financial performance effects of marketing

Hanssens, D. M. & Dekimpe, M. G., 2008, Handbook of Marketing Decision Models. Wierenga, B. (ed.). Berlin: Springer Verlag, p. 501-523 545 p. (International Series on OR and Management Science; no. 121).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Time-series models in marketing

Dekimpe, M. G., Franses, P. H., Hanssens, D. M. & Naik, P. A., 2008, Handbook of Marketing Decision Models. Wierenga, B. (ed.). Berlin: Springer Verlag, p. 373-398 545 p. (International Series on OR and Management Science; no. 121).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

2007

Advertising response models

Dekimpe, M. G. & Hanssens, D. M., 2007, The Sage Handbook of Advertising. Tellis, G. & Ambler, T. (eds.). Los Angeles: Sage Publications, p. 247-263 512 p.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

2005
214 Downloads (Pure)

Internetkannibalisatie in de dagbladenindustrie: Mythe of realiteit?

Deleersnyder, B., Geyskens, I., Gielens, K. J. P. & Dekimpe, M. G., 2005, Jaarboek 2005 MarktOnderzoekAssociatie. Bronner, A. E. (ed.). Haarlem: De vrieseborch, p. 67-82

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

File
2004

Groeiende datasets binnen de marketing: Implicaties voor marktonderzoekers

Dekimpe, M. G., 2004, Jaarboek 2004 MarktOnderzoekAssociatie. Haarlem: De vrieseborch, p. 9-18 10 p.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Persistence modeling for assessing marketing strategy performance

Dekimpe, M. G. & Hanssens, D., 2004, Assessing marketing strategy performance. Lehmann, D. & Moorman, C. (eds.). Cambridge: Marketing Science Institute, p. 69-83 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

2001

Over relaties gesproken

Leeflang, P., Kornelis, M. & Dekimpe, M. G., 2001, Economologues: Liber Amicorum voor Theo van de Klundert. Klok, H., van Schaik, T. & Smulders, S. (eds.). Unknown Publisher, p. 278-286

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

2000

Multimarket and Global Diffusion

Dekimpe, M. G., Parker, P. & Sarvary, M., 2000, New-product diffusion models. Mahajan, V., Muller, E. & Wind, Y. (eds.). Boston: Kluwer Academic, p. 49-73

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

1998

Marketing informatie in het veld tussen manager, technologie & organisatie

Vanden Abeele, P., Warlop, L., Dekimpe, M. G. & Steenkamp, J. E. B. M., 1998, Informatie & Kennis in de Economie. de Bondt, R. & Veugelers, R. (eds.). Unknown Publisher, p. 503-528 26 p.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional