Photo of Marnik Dekimpe
  • Warandelaan 2, Tias Building, room T 603

    5037 AB Tilburg

    Netherlands

1991 …2018
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Research Output 1991 2018

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Article
2018

Business cycle research in marketing: A review and research agenda

Dekimpe, M. & Deleersnyder, B., Jan 2018, In : Journal of the Academy of Marketing Science. 46, 1, p. 31-58

Research output: Contribution to journalArticleScientificpeer-review

Open Access
Business cycles
Marketing
Research agenda
Marketing performance
Marketing mix

How to brand your private labels

Geyskens, I., Keller, K. O., Dekimpe, M. G. & de Jong, K., May 2018, In : Business horizons. 61, 3, p. 487-496

Research output: Contribution to journalArticleScientificpeer-review

Investors' evaluations of price-increase preannouncements

Lim, L. G., Tuli, K. R. & Dekimpe, M., Sep 2018, In : International Journal of Research in Marketing. 35, 3, p. 359-377

Research output: Contribution to journalArticleScientificpeer-review

Investors
Evaluation
Preannouncements
Abnormal returns
Attribution

New product success in the consumer packaged goods industry: A shopper marketing approach

Lamey, L., Deleersnyder, B., Steenkamp, J. E. B. M. & Dekimpe, M., Sep 2018, In : International Journal of Research in Marketing. 35, p. 432-452

Research output: Contribution to journalArticleScientificpeer-review

Industry
New product success
Retailers
Shopper marketing
Consumer packaged goods
2017

Marketing budget allocation across countries: The role of the international business cycle

Peers, Y., van Heerde, H. J. & Dekimpe, M., Oct 2017, In : Marketing Science. 36, 5, p. 792-809

Research output: Contribution to journalArticleScientificpeer-review

Budget allocation
Business cycles
Marketing
International business cycles
Marketing effectiveness

Marketing research on product-harm crises: A review, managerial implications, and an agenda for future research

Cleeren, K., Dekimpe, M. & van Heerde, H. J., Sep 2017, In : Journal of the Academy of Marketing Science. 45, 5, p. 593-615

Research output: Contribution to journalArticleScientificpeer-review

Product-harm crises
Marketing research
Agenda
Marketing
Equity
2016

Let your banner wave? Antecedents and performance implications of retailers' private-label branding strategies

Keller, K., Dekimpe, M. & Geyskens, I., Jul 2016, In : Journal of Marketing. 80, 4, p. 1-19

Research output: Contribution to journalArticleScientificpeer-review

Banner
Branding
Retailers
Private labels
Branding strategy

The impact of the business cycle on service providers: Insights from international tourism

Dekimpe, M., Peers, Y. & van Heerde, H. J., Jan 2016, In : Journal of Service Research. 19, 1, p. 22-38

Research output: Contribution to journalArticleScientificpeer-review

business cycle
service provider
Tourism
Industry
economic cycle
2014

Billboard and cinema advertising: Missed opportunity or spoiled arms?

Frison, S., Dekimpe, M. G., Croux, C. & De Maeyer, P., Dec 2014, In : International Journal of Research in Marketing. 31, 4, p. 425-433

Research output: Contribution to journalArticleScientificpeer-review

Cinema
Elasticity
Marketing
Synergy
Empirical investigation

Gains and losses of exclusivity in grocery retailing

Gielens, K. J. P., Gijsbrechts, E. & Dekimpe, M. G., Sep 2014, In : International Journal of Research in Marketing. 31, 3, p. 239-252

Research output: Contribution to journalArticleScientificpeer-review

Grocery retailing
Exclusivity
Retailers
Dyads
Renegotiation

Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions

Ter Braak, A. M., Geyskens, I. & Dekimpe, M. G., Jun 2014, In : Journal of Retailing. 90, 2, p. 125-140

Research output: Contribution to journalArticleScientificpeer-review

Empirical generalizations
Private labels
Premium
Retailers
Proliferation
2013

Does private-label production by national-brand manufacturers create discounter goodwill?

Ter Braak, A. M., Deleersnyder, B., Geyskens, I. & Dekimpe, M. G., 2013, In : International Journal of Research in Marketing. 30, 4, p. 343-357

Research output: Contribution to journalArticleScientificpeer-review

Goodwill
National brands
Private labels
Selection model
Product quality

Price and advertising effectiveness over the business cycle

van Heerde, H. J., Gijsenberg, M., Dekimpe, M. G. & Steenkamp, J. E. B. M., 2013, In : Journal of Marketing Research. 50, 2, p. 177-193

Research output: Contribution to journalArticleScientificpeer-review

Economics
Business cycles
Advertising effectiveness
Marketing
Price elasticity

Retailer private-label margins: The role of supplier and quality-tier differentiation

Ter Braak, A. M., Dekimpe, M. G. & Geyskens, I., 2013, In : Journal of Marketing. 77, 4, p. 86-103

Research output: Contribution to journalArticleScientificpeer-review

Quality differentiation
Retailers
Margin
Private labels
Suppliers

Rising from the ashes: How brands and categories can overcome product-harm crises

Cleeren, K., van Heerde, H. J. & Dekimpe, M. G., 2013, In : Journal of Marketing. 77, 2, p. 58-77

Research output: Contribution to journalArticleScientificpeer-review

Product-harm crises
Negative publicity
Brand equity
Price adjustment
Managers
2012

Marketing links to finance

Hanssens, D. M. & Dekimpe, M. G., 2012, In : Marketing Management. p. 37-44

Research output: Contribution to journalArticleProfessional

On the value relevance of retailer advertising spending and same-store sales growth

Tuli, K., Mukherjee, A. & Dekimpe, M. G., 2012, In : Journal of Retailing. 88, 4, p. 447-461

Research output: Contribution to journalArticleScientificpeer-review

Value relevance
Retailers
Sales growth
Investors
Stock prices

Sibling rivalry: Estimating cannibalization rates for innovations

van Heerde, H. J., Srinivasan, S. & Dekimpe, M. G., 2012, In : GfK Marketing Intelligence Review. 4, 2, p. 33-41

Research output: Contribution to journalArticleScientificpeer-review

Cannibalization
Siblings
Rivalry
Innovation
Managers

The effect of business cycle fluctuations on private-label share: What has marketing conduct got to do with it?

Lamey, L., Deleersnyder, B., Steenkamp, J. E. B. M. & Dekimpe, M. G., 2012, In : Journal of Marketing. 76, 1, p. 1-19

Research output: Contribution to journalArticleScientificpeer-review

Business cycle fluctuations
Marketing
Private labels
Contraction
Marketing mix
52 Downloads (Pure)

The Flow Story

Hanssens, D. M. & Dekimpe, M., 2012, In : Marketing Management. Summer, p. 37-44

Research output: Contribution to journalArticleProfessional

Open Access
File
2011

Strategic assortment decisions in information-intensive and turbulent environments

Dekimpe, M. G., Gielens, K. J. P., Raju, J. & Thomas, J., 2011, In : Journal of Retailing. 87, 1, p. S17-S28

Research output: Contribution to journalArticleScientificpeer-review

Assortment
Retailers
Store patronage
Discount
Price sensitivity
2010

Estimating cannibalization rates for pioneering innovations

van Heerde, H. J., Srinivasan, S. & Dekimpe, M. G., 2010, In : Marketing Science. 29, 6, p. 1024-1039

Research output: Contribution to journalArticleScientificpeer-review

Cannibalization
Pioneering
Innovation
New products
Sport utility vehicle

Intra- and inter-format competition among discounters and supermarkets

Cleeren, K., Verboven, F. L., Dekimpe, M. G. & Gielens, K. J. P., 2010, In : Marketing Science. 29, 3, p. 456-473

Research output: Contribution to journalArticleScientificpeer-review

Supermarkets
Discount
Local markets
Retailers
Modeling

Return on roller coasters: A model to guide investments in theme park attractions

van Oest, R. D., van Heerde, H. J. & Dekimpe, M. G., 2010, In : Marketing Science. 29, 4, p. 721-737

Research output: Contribution to journalArticleScientificpeer-review

Attraction
Roller
Theme park
Attendance
Industry

The effect of customer satisfaction on consumer spending growth

Fornell, C., Rust, R. & Dekimpe, M. G., 2010, In : Journal of Marketing Research. 47, 1, p. 28-35

Research output: Contribution to journalArticleScientificpeer-review

Consumer spending
Customer satisfaction
Consumer debt
Macroeconomics
Growth model

Time series models in marketing: Some recent developments

Dekimpe, M. G. & Hanssens, D. M., 2010, In : Marketing - Journal of Research and Management. 1, p. 93-98

Research output: Contribution to journalArticleScientificpeer-review

Time series models
Marketing
Marketing-finance interface
World Wide Web
Database marketing
2009

I felt low and my purse feels light. Depleting mood regulation attempts affect risk decision making

Bruynseel, S. D., Dewitte, S., Franses, P. H. & Dekimpe, M. G., 2009, In : Journal of Behavioral Decision Making. 22, 2, p. 153-170

Research output: Contribution to journalArticleScientificpeer-review

mood
decision making
Mood
Decision making
Decision Making

Marketing strategies for fast-moving consumer goods

Steenkamp, J. E. B. M. & Dekimpe, M. G., 5 May 2009, In : The Financial Times.

Research output: Contribution to journalArticlePopular

The role of national culture in advertising's sensitivity to business cycles: An investigation across continents

Deleersnyder, B., Dekimpe, M. G., Steenkamp, J. E. B. M. & Leeflang, P. S. H., 2009, In : Journal of Marketing Research. 46, 5, p. 623-636

Research output: Contribution to journalArticleScientificpeer-review

National cultures
Business cycles
Industry
Stock price performance
Business cycle fluctuations
2008
463 Downloads (Pure)

Dancing with a giant: The effect of Wal-Mart's entry into the U.K. on the performance of European retailers

Gielens, K. J. P., Van de Gucht, L., Steenkamp, J. E. B. M. & Dekimpe, M. G., 2008, In : Journal of Marketing Research. 45, 5, p. 519-534

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File

Does competitive entry structurally change key marketing metrics

Kornelis, M., Dekimpe, M. G. & Leeflang, P. S. H., 2008, In : International Journal of Research in Marketing. 25, 3, p. 173-182

Research output: Contribution to journalArticleScientificpeer-review

Measuring and testing Granger causality over the spectrum: An application to European production expectation surveys

Lemmens, A., Croux, C. & Dekimpe, M. G., 2008, In : International Journal of Forecasting. 24, 3, p. 414-431

Research output: Contribution to journalArticleScientificpeer-review

425 Downloads (Pure)

Weathering product-harm crises

Cleeren, K., Dekimpe, M. G. & Helsen, K., 2008, In : Journal of the Academy of Marketing Science. 36, 2, p. 262-270

Research output: Contribution to journalArticleScientificpeer-review

File
Product-harm crises
Equity
Communication
Resilience
Familiarity
2007
375 Downloads (Pure)

Consumer confidence in Europe: United in diversity

Lemmens, A., Croux, C. & Dekimpe, M. G., 2007, In : International Journal of Research in Marketing. 24, 2, p. 113-127

Research output: Contribution to journalArticleScientificpeer-review

File

Evaluating channel performance in multi-channel environments

Gensler, S., Dekimpe, M. G. & Skiera, B., 2007, In : Journal of Retailing and Consumer Services. 14, 1, p. 17-23

Research output: Contribution to journalArticleScientificpeer-review

How business cycles contribute to private-label success: Evidence from the U.S. and Europe

Lamey, L., Deleersnyder, B., Dekimpe, M. G. & Steenkamp, J. E. B. M., 2007, In : Journal of Marketing. 71, 1, p. 1-15

Research output: Contribution to journalArticleScientificpeer-review

The entry strategies of retail firms into transition economies

Gielens, K. J. P. & Dekimpe, M. G., 2007, In : Journal of Marketing. 71, 2, p. 196-212

Research output: Contribution to journalArticleScientificpeer-review

The impact of a product-harm crisis on marketing effectiveness

van Heerde, H. J., Helsen, K. & Dekimpe, M. G., 2007, In : Marketing Science. 26, 2, p. 230-245

Research output: Contribution to journalArticleScientificpeer-review

691 Downloads (Pure)

Win-win strategies at discount stores

Deleersnyder, B., Dekimpe, M. G., Steenkamp, J. E. B. M. & Koll, O., 2007, In : Journal of Retailing and Consumer Services. 14, p. 309-318

Research output: Contribution to journalArticleScientificpeer-review

File
2006

Competition in local-service sectors

Cleeren, K., Dekimpe, M. G. & Verboven, F. L., 2006, In : International Journal of Research in Marketing. 23, p. 357-367

Research output: Contribution to journalArticleScientificpeer-review

2005

Competitive reactions to advertising and promotion attacks

Steenkamp, J. E. B. M., Nijs, V., Hanssens, D. M. & Dekimpe, M. G., 2005, In : Marketing Science. 24, 1, p. 35-54

Research output: Contribution to journalArticleScientificpeer-review

Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling

Dekimpe, M. G., Hanssens, D. M., Nijs, V. & Steenkamp, J. E. B. M., 2005, In : Applied Stocahstic Models in Business and Industry. 21, 4-5, p. 409-416

Research output: Contribution to journalArticleScientificpeer-review

Modeling marketing dynamics by time series econometrics

Pauwels, K., Currim, I., Dekimpe, M., Hanssens, D. M., Mizik, N., Ghysels, E. & Naik, P., Jan 2005, In : Marketing Letters. 15, 4, p. 167-183

Research output: Contribution to journalArticleScientificpeer-review

Marketing
Time series econometrics
Modeling
Dynamic process
239 Downloads (Pure)

On the Predictive Content of Production Surveys: a Pan-European Study

Lemmens, A., Croux, C. & Dekimpe, M. G., 2005, In : International Journal of Forecasting. 21, 2, p. 363-375

Research output: Contribution to journalArticleScientificpeer-review

File

Persistence models and marketing strategy

Dekimpe, M. G. & Hanssens, D., 2005, In : Tijdschrift voor Economie en Management. p. 855-883

Research output: Contribution to journalArticleProfessional

Rejoinder for - Measuring short- and long-run promotional effectiveness on scanner data using persistence modelling

Dekimpe, M. G., Hanssens, D. M., Nijs, V. & Steenkamp, J. E. B. M., 2005, In : Applied Stochastic Models in Business and Industry. 21, 4-5, p. 421-422

Research output: Contribution to journalArticleScientificpeer-review

The Lucas critique and marketing models

van Heerde, H. J., Dekimpe, M. G. & Putsis, W. P., 2005, In : Journal of Marketing Research. 42, 1, p. 15-21

Research output: Contribution to journalArticleScientificpeer-review

2004

Do promotions benefit manufacturers, retailers, or both?

Srinivasan, S., Pauwels, K., Hanssens, D. & Dekimpe, M. G., 2004, In : Management Science. 50, 5, p. 617-629

Research output: Contribution to journalArticleScientificpeer-review

Les promotions, bénéficient-elles aux fabricants, aux distributeurs, ou aux deux ?

Srinivasan, S., Pauwels, K., Hanssens, D. & Dekimpe, M. G., 2004, In : Recherche et Applications en Marketing. 19, 3, p. 73-90 18 p.

Research output: Contribution to journalArticleProfessional

86 Downloads (Pure)

Weathering tight economic times: The sales evolution of consumer durables over the business cycle

Deleersnyder, B., Dekimpe, M. G., Sarvary, M. & Parker, P., 2004, In : Quantitative Marketing and Economics. 2, 4, p. 347-383 37 p.

Research output: Contribution to journalArticleProfessional

File