Photo of Maurits Kaptein
  • Prof. Cobbenhagenlaan 225, Simon Building, room S 706

    5037 DB Tilburg

    Netherlands

20072019
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Personal profile

Research interests

Maurits Kaptein inverstigates statistics, data science, personalization, online learning, persuasion, and marketing.

Current courses

Click here for my courses.

External positions

Consulting (De Verhalenmarkt)

1 Mar 2017 → …

Keywords

  • Big Data Analytics
  • Data Mining
  • Marketing Communication

Fingerprint Dive into the research topics where Maurits Kaptein is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Marketing Engineering & Materials Science
Multilevel Models Mathematics
Social sciences Engineering & Materials Science
Maximum likelihood estimation Engineering & Materials Science
Intercept Mathematics
Electronic mail Engineering & Materials Science
Data Streams Mathematics
Streaming Mathematics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2007 2019

StreamingBandit: Experimenting with bandit policies

Kruijswijk, J., van Emden, R., Kaptein, M. C. & Parvinen, P., 2019, (Accepted/In press) In : Journal of Statistical Software.

Research output: Contribution to journalArticleScientificpeer-review

Social sciences
Testing
Experiments
Multi-armed Bandit
Bandit Problems

Automated adaptive selling

Kaptein, M., McFarland, R. & Parvinen, P., 2018, In : European Journal of Marketing. 52, 5/6, p. 1037-1059

Research output: Contribution to journalArticleScientificpeer-review

Adaptive selling
Electronic commerce
Retailers
Influence tactics
Click-through rate

contextual: Evaluating contextual multi-armed bandit problems in R

Emden, R. V. & Kaptein, M., 2018, arXiv.org, 55 p. (arXiv).

Research output: Working paperOther research output

File
Finance
Medicine
Marketing

Customizing persuasive messages: The value of operative measures

Kaptein, M. C., 2018, In : Journal of Consumer Marketing. 35, 2, p. 208-217

Research output: Contribution to journalArticleScientificpeer-review

Customer behavior
Prediction
Out-of-sample forecasting
Psychographics
Customization