Photo of Maurits Kaptein
  • Prof. Cobbenhagenlaan 225, Simon Building, room S 706

    5037 DB Tilburg


If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

Maurits Kaptein inverstigates statistics, data science, personalization, online learning, persuasion, and marketing.

Current courses

Click here for my courses.

External positions

Consulting (De Verhalenmarkt)

1 Mar 2017 → …


  • Big Data Analytics
  • Data Mining
  • Marketing Communication

Fingerprint Dive into the research topics where Maurits Kaptein is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Marketing Engineering & Materials Science
Multilevel Models Mathematics
Social sciences Engineering & Materials Science
Maximum likelihood estimation Engineering & Materials Science
Intercept Mathematics
Electronic mail Engineering & Materials Science
Data Streams Mathematics
Streaming Mathematics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2007 2019

StreamingBandit: Experimenting with bandit policies

Kruijswijk, J., van Emden, R., Kaptein, M. C. & Parvinen, P., 2019, (Accepted/In press) In : Journal of Statistical Software.

Research output: Contribution to journalArticleScientificpeer-review

Social sciences
Multi-armed Bandit
Bandit Problems

Automated adaptive selling

Kaptein, M., McFarland, R. & Parvinen, P., 2018, In : European Journal of Marketing. 52, 5/6, p. 1037-1059

Research output: Contribution to journalArticleScientificpeer-review

Adaptive selling
Electronic commerce
Influence tactics
Click-through rate

contextual: Evaluating contextual multi-armed bandit problems in R

Emden, R. V. & Kaptein, M., 2018,, 55 p. (arXiv).

Research output: Working paperOther research output


Customizing persuasive messages: The value of operative measures

Kaptein, M. C., 2018, In : Journal of Consumer Marketing. 35, 2, p. 208-217

Research output: Contribution to journalArticleScientificpeer-review

Customer behavior
Out-of-sample forecasting