• Warandelaan 2, Dante Building, room D 131

    5037 AB Tilburg


Accepting PhD Students

PhD projects

cognitive science, computational linguistics, and psycholinguistics (symbolic and embodied cognition, computational psycholinguistics, virtual reality, embodied conversational agents

1997 …2023

Research activity per year

Personal profile

Research interests

Prof. dr. Max M. Louwerse is Professor in Cognitive Psychology and Artificial Intelligence in the Department of Cognitive Science & Artificial Intelligence at Tilburg University. He received his PhD in Linguistics (University of Edinburgh) and worked at the University of Memphis as Full Professor in the Department of Psychology and the Institute for Intelligent Systems (IIS), and served as Director of the IIS.

Louwerse published over 150 articles in journals, proceedings and books in cognitive science, computational linguistics, and psycholinguistics (symbolic and embodied cognition, language statistics, virtual reality, multimodal communication) and holds two patents.

Louwerse served as principal investigator, co-principal investigator, or senior researcher on projects acquiring over €20 million in both the United States and the Netherlands. In the US he was involved as a Principal Investigator or Co-Principal Investigator in projects totaling $10 million funded by the National Science Foundation, the National Institutes of Health, and the Institute of Education Sciences.

In the Netherlands he is involved as principal investigator in MasterMinds, a project that investigates virtual and augmented reality, serious games and learning, natural language and data science solutions, an robotics and avatars. He is principal investigator on the €7 million project VIBE (12 partners) developing animated embodied conversational agents for health care. And he was involved as co-principal investigator in the €12 million project Campione (33 partners) investigating training in virtual reality,

Louwerse is responsible for the scientific research behind SpaceBuzz, a non-profit organizations that creates ambassadors of planet Earth, by developing innovative technologies for education, including virtual reality, intelligent tutoring systems and artificial intelligence.

He has been founder of the DAF Technology Lab, the virtual and mixed reality lab on the Tilburg University campus, co-founder of the Jheronimus Academy of Data Science, and co-founder of MindLabs.

He has served as associate editor of the journal Cognitive Science and has served on editorial boards of several journals in cognitive science and artificial intelligence. He currently serves in the Learning and Education track of the Digital Society agenda of the Association of Universities in the Netherlands, and on several steering committees (smart industry, air force).

Louwerse is author of the popular science book Keeping those Words in Mind: How Language Creates Meaning, available in (online) bookstores.

External positions

Advisory Board member (Discovery Museum)

1 Dec 2023 → …

Author (Taylor & Francis)

11 Oct 2023 → …

Advisory Board member (Fontys University of Applied Sciences)

3 Oct 2023 → …

Ad hoc consultancy (FirstThought)

1 Jan 20221 Aug 2023

Advisory Board Data Science & Artificial Intelligence BUas (Breda University of Applied Sciences)

7 Jul 2021 → …

Member Advisory Board (Provincie Noord-Brabant)

12 Nov 2020 → …

Member of Advisory Board Project SAMEN (World Class Maintenance)

1 Aug 20201 Aug 2022

Author (Rowman & Littlefield / rometheus Publishing)

1 Nov 20191 Jun 2021

Member Advisory Board (Mens en Luchtvaart)

1 May 2019 → …

Steering committee (Smart Industry)

1 May 20161 Mar 2023

Scientific Committee (Fryske Akademy)

13 Jul 20131 Aug 2020

Associate Editor journal Cognitive Science (Wiley Publishing)

1 Jul 2012 → …


  • Language Psychology
  • Language
  • Cognitive Processes
  • Cognitive Science
  • Psychology
  • Computer Linguistics
  • Artificial Intelligence
  • Cognition
  • Language Technology
  • Computer Simulation
  • Psycholinguistics
  • Computer Models


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