Max Louwerse
  • Warandelaan 2, Dante Building, room D 131

    5037 AB Tilburg


Accepting PhD Students

PhD projects

cognitive science, computational linguistics, and psycholinguistics (symbolic and embodied cognition, computational psycholinguistics, virtual reality, embodied conversational agents


Research activity per year

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Personal profile

Research interests

Prof. dr. Max Louwerse is Professor Cognitive Psychology and Artificial Intelligence in the Department of Cognitive Science & Artificial Intelligence at Tilburg University. He received two Master degrees at Utrecht University, worked at the University of Florida, and did his PhD in Linguistics (University of Edinburgh) before working at the University of Memphis ultimately as a Full Professor in the Department of Psychology and the Institute for Intelligent Systems, where he also served as a Director. Louwerse published over 140 articles in journals, proceedings and books in cognitive science, computational linguistics, and  psycholinguistics (symbolic and embodied cognition, computational psycholinguistics, virtual reality, embodied conversational agents) and holds two patents.

Louwerse acquired over 15 million dollars in research funds for projects totaling 37 million euro. In the United States he was involved as a Principal Investigator or Co-Principal Investigator in projects totaling almost 10 million dollar funded by the National Science Foundation, the National Institutes of Health, and the Institute of Education Sciences. In the Netherlands he acquired over 5 million euro on the 12 million euro project Campione (33 partners), the 7 million euro project VIBE (13 partners), developing virtual conversational humans for health care, and the 8 million euro project MindLabs-RegionDeal on virtual reality, serious gaming, data science, and avatars in aerospace, maintenance, logistics, and education.

In addition, Louwerse is heavily involved academically in the SpaceBuzz project, creating ambassadors for planet Earth (

Louwerse is founder of the DAF Technology Lab, the virtual and mixed reality lab on the Tilburg University campus, was involved in setting up the Jheronimus Academy of Data Science a collaboration between Eindhoven University of Technology and Tilburg University ( and is co-founder of MindLabs ( a collaboration between different knowledge institutions and corporate partners.

He serves on editorial board of multiple journals and has been associate editor of the journal Cognitive Science. In addition he serves on a number of advisory boards.


External positions

Advisory Board Data Science & Artificial Intelligence BUas (Breda University of Applied Sciences)

7 Jul 2021 → …

Member Advisory Board (Provincie Noord-Brabant)

12 Nov 2020 → …

Member of Advisory Board Project SAMEN (World Class Maintenance)

1 Aug 2020 → …

Author (Rowman & Littlefield / rometheus Publishing)

1 Nov 2019 → …

Member Advisory Board (Mens en Luchtvaart)

1 May 2019 → …

Steering committee (Smart Industry)

1 May 2016 → …

Scientific Committee (Fryske Akademy)

13 Jul 20131 Aug 2020

Associate Editor journal Cognitive Science (Wiley Publishing)

1 Jul 2012 → …


  • Language Psychology
  • Language
  • Cognitive Processes
  • Cognitive Science
  • Psychology
  • Computer Linguistics
  • Artificial Intelligence
  • Cognition
  • Language Technology
  • Computer Simulation
  • Psycholinguistics
  • Computer Models


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