• Netherlands

  • Warandelaan 2, Koopmans Building, room K 733

    5037 AB Tilburg



Research activity per year

Personal profile

Research interests

On the substantive side, my research explores the demand and price responses to sustainable food initiatives or regulations, such as nutritional warning label introductions, bans of unsustainable products, or introductions of animal welfare labels. I am also interested in understanding the reasons why some consumers persistently reject sustainable or healthy products in the marketplace. Moreover, I am interested in the factors that drive consumption on digital platforms and the resulting power of platforms over content suppliers.

On the methodological side, I apply and further develop Bayesian models of consumer heterogeneity, methods of demand estimation (e.g., Conjoint Analysis), and methods of empirical Industrial Organization.


Assistant Professor of Marketing, Tilburg School of Economics and Management, Tilburg University, Sept 2019 - present

PhD, Goethe University Frankfurt/Main, Sept 2015 - Sept 2019

Current courses

Click here for my courses.

Education/Academic qualification

Bachelor of Science in Business Administration and Economics, Goethe University Frankfurt, Germany, 2011

Master of Science in Quantitative Economics, GSEFM – Graduate School of Economics, Finance and Management Goethe University Frankfurt, University of Mainz and TU Darmstadt, 2015

PhD in Marketing (Dr. rer. pol., summa cum laude), Goethe University Frankfurt, Germany, 2011


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