Personal profile
Research interests
On the substantive side, my research explores the demand and price responses to sustainable food initiatives or regulations, such as nutritional warning label introductions, bans of unsustainable products, or introductions of animal welfare labels. I am also interested in understanding the reasons why some consumers persistently reject sustainable or healthy products in the marketplace. Moreover, I am interested in the factors that drive consumption on digital platforms and the resulting power of platforms over content suppliers.
On the methodological side, I apply and further develop Bayesian models of consumer heterogeneity, methods of demand estimation (e.g., Conjoint Analysis), and methods of empirical Industrial Organization.
Career
Assistant Professor of Marketing, Tilburg School of Economics and Management, Tilburg University, Sept 2019 - present
PhD, Goethe University Frankfurt/Main, Sept 2015 - Sept 2019
Current courses
Click here for my courses.
Education/Academic qualification
Bachelor of Science in Business Administration and Economics, Goethe University Frankfurt, Germany, 2011
Master of Science in Quantitative Economics, GSEFM – Graduate School of Economics, Finance and Management Goethe University Frankfurt, University of Mainz and TU Darmstadt, 2015
PhD in Marketing (Dr. rer. pol., summa cum laude), Goethe University Frankfurt, Germany, 2011
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 9 Industry, Innovation, and Infrastructure -
SDG 17 Partnerships for the Goals
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
-
Can Collective Action Campaigns Drive Dietary Change? Evidence from the Netherlands
Knox, G., Pachali, M. & Bronnenberg, B. J. J. A. M., 10 Nov 2025, (Submitted) Tilburg: SSRN, 55 p.Research output: Working paper › Discussion paper › Other research output
File10 Downloads (Pure) -
Closing the knowledge gap: Understanding and reducing the environmental impact of food choices
Bronnenberg, B. J. J. A. M., Bùi, T., Deleersnyder, B., Haerkens, L., Knox, G., van Lin, A., Pachali, M., Paley, A., Smith, R. & Stäbler, S., 30 May 2025, (E-pub ahead of print) In: Journal of Marketing.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile11 Downloads (Pure) -
What drives demand for playlists on Spotify?
Pachali, M. & Datta, H., Jan 2025, In: Marketing Science. 44, 1, p. 54-64Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
How do nutritional warning labels affect prices?
Pachali, M., Kotschedoff, M. J. W., van Lin, A., Bronnenberg, B. J. J. A. M. & van Herpen, E., Jan 2023, In: Journal of Marketing Research. 60, 1, p. 92-109Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
Omitted budget constraint bias and implications for competitive pricing
Pachali, M., Kurz, P. & Otter, T., Oct 2023, In: Journal of Marketing Research. 60, 5, p. 968-986 19 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile1 Link opens in a new tab Citation (Scopus)164 Downloads (Pure)
Projects
- 1 Active
-
DIGIQUITY4HEALTH: How digital choice environments affect equity and disparities in healthy consumption
van der Laan, N. (Principal Investigator), Bol, N. (Researcher), Bronnenberg, B. (Researcher), Deleersnyder, B. (Researcher), Engelen, B. (Researcher), Janssen, L. (Researcher), van Leeuwen, T. (Researcher), van Lin, A. (Researcher), Pachali, M. (Researcher), Paley, A. (Researcher), Soedamah-Muthu, S. (Researcher), de Vries, R. (Researcher) & van der Waal, N. (Researcher)
1/01/24 → 31/12/27
Project: Research project
Press/Media
-
Niet gecanceld - Waarom we, ondanks alles, nog steeds massaal naar Michael Jackson luisteren
25/06/21
1 Media contribution
Press/Media: Expert Comment
Datasets
-
Replication Package for: What Drives Demand for Playlists on Spotify?
Pachali, M. J. (Creator) & Datta, H. (Creator), DataverseNL, 10 Sept 2024
DOI: 10.34894/uwgh5s, https://dataverse.nl/citation?persistentId=doi:10.34894/UWGH5S
Dataset