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Dive into the research topics where Millie Elsen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Effects of advertising exposure duration and frequency: a theory and initial test
Elsen, M., Pieters, R. & Wedel, M., Jun 2025, In: Journal of Marketing Analytics. 13, 2, p. 386-404Research output: Contribution to journal › Article › Scientific › peer-review
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Energy efficiency of consideration sets and choices: The impact of label format
Leenheer, J. & Elsen, M., Oct 2022, In: European Journal of Marketing. 56, 8, p. 2484-2505Research output: Contribution to journal › Article › Scientific › peer-review
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Consumenten en Financieel Advies: Consumentenonderzoek in het Kader van de Evaluatie van het Provisieverbod
Elsen, M., van Giesen, R., Elshout, M. & Leenheer, J., 22 Nov 2017, Tilburg: CentERdata. 99 p.Research output: Book/Report › Report
Open Access -
Study on Consumers’ Attitudes Towards Terms and Conditions (T&Cs)
Elshout, M., Elsen, M., Leenheer, J., Loos, M. & Luzak, J., 22 Sept 2016, SSRN. 184 p.Research output: Book/Report › Report
Open Access -
Thin slice impressions: How advertising evaluation depends on exposure duration
Pieters, R., Elsen, M. & Wedel, M., Aug 2016, In: Journal of Marketing Research. 53, 4, p. 563-579Research output: Contribution to journal › Article › Scientific › peer-review
30 Link opens in a new tab Citations (Scopus)
Projects
- 1 Finished
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Thin and thicker slices: How advertising effectiveness depends on exposure duration
Elsen, M. (Researcher) & Pieters, R. (Tutor)
1/12/07 → 1/09/11
Project: Research project
Datasets
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Effects of Advertising Exposure Duration and Frequency Depend on Ad Typicality
Elsen, M. (Creator), Pieters, R. (Creator) & Wedel, M. (Creator), Mendeley Data, 21 May 2024
DOI: 10.17632/dry79fnv2z.2, https://data.mendeley.com/datasets/dry79fnv2z
Dataset