Naomi has obtained her PhD at Utrecht University in the area of survey research. Her current main research interest concerns the uses and effects of Voting Advice Applications (VAAs). As a post-doctoral researcher at Utrecht University and an Assistant professor at Tilburg University she has led various research project alongside societal stakeholders in real-life election contexts. Her research encompasses a wide range of research methods, such as experiments, content analysis, think-alouds, and big data analyses, and has been published in peer-reviewed journals in a wide variety of disciplines. Moreover, her research has garnered significant media attention and recognition from her involvement with societal partners.

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