20202020

Research output per year

If you made any changes in Pure these will be visible here soon.

Research Output

Article

When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics

Bombaij, N. & Dekimpe, M., Mar 2020, In : International Journal of Research in Marketing. 37, 1, p. 175-195

Research output: Contribution to journalArticleScientificpeer-review