Personal profile
Research interests
Most of my research focuses on the consequences and experience of envy, inequality, and (financial) decision making. I explore what envy feels like and what its consequences are, and how people respond to ineqaulity (from a psychological perspective).
Various research projects deal with financial and consumer decision making: the effects of greed on consumption and spending, effects of ownership or emotions on product valuation, and the psychologicla effects of microtransactions in computer games.
Career
Professor in Consumer Psychology (2025 - present) at Tilburg University
Associate professor in Marketing (2016 - 2024) at Tilburg University
Assistant professor in Social Psychology (2009 - 2016) at Tilburg University
Visiting Researcher (social psychology department, spring semester 2010) at Cornell University
PhD student (2005 - 2009) at Tilburg University
PhD supervision
Anne van der Vliet (2024 - ).
Patrick de Graaf (2024 - ), with Anna Paley & Lisa Bruggen.
Elke Schrover (2019 - ), with Anika Stuppy
Joeri Wissink (2015 - 2021), with Tila Pronk & Ilja van Beest
Terri Seuntjens (2012 - 2016), with Marcel Zeelenberg
Irene Blanken (2011 - 2015), with Marcel Zeelenberg
Current courses
Click here for my courses.
Education/Academic qualification
Education, teaching, Other, Senior teaching qualification (SKO), Tilburg University
Award Date: 1 Jan 2014
Education, teaching, Other, University teaching qualification (BKO), Tilburg University
Award Date: 1 Jan 2011
Psychology, Master’s Degree, MSc in Economic Psychology (cum laude), Tilburg University
Award Date: 1 Jul 2005
Business administration, organizational science, Bachelor’s Degree, BSc. in Business Engineering, Fontys University of Applied Sciences
Award Date: 1 Jul 2001
Keywords
- Social Psychology
- Decision Theory
- Emotions
- Psychology Of Economic Behaviour
- Consumer Behaviour
- Inequality
- Marketing
- Envy
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 10 Reduced Inequalities
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SDG 11 Sustainable Cities and Communities
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SDG 12 Responsible Consumption and Production
Fingerprint
- 1 Similar Profiles
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Voorbij de zekerheid in marketing: Onzekerheid als bron van inzicht
van de Ven, N., 2025, Tilburg University. 54 p.Translated title of the contribution :Marketing beyond the comfort of certainty: Uncertainty as a path to insight Research output: Book/Report › Inaugural speech › Other research output
Open AccessFile11 Downloads (Pure) -
Crowdsourcing as a tool for creating effective nudges: An example for financial oversubscription
Paley, A. & van de Ven, N., 31 Oct 2023, In: Proceedings of the National Academy of Sciences of the United States of America. 120, 44, e2308129120.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
Strength‐is‐weakness: The (ir)relevant relation between resources and payoffs in coalition formation
Wissink, J., Cantiani, A., Ven, N. V. D., Pronk, T., Erle, T. M. & Beest, I. V., 2023, In: European Journal of Social Psychology. 53, 2, p. 307-322Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile237 Downloads (Pure) -
Dispositional greed scales
Zeelenberg, M., Seuntjens, T. G., van de Ven, N. & Breugelmans, S., 2022, In: European Journal of Psychological Assessment. 38, 2, p. 91-100Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile15 Link opens in a new tab Citations (Scopus)2028 Downloads (Pure) -
Strength is still a weakness in coalition formation: Replicating and understanding the Strength-is-Weakness effect
Wissink, J., Beest, I. V., Pronk, T. & Ven, N. V. D., 2022, In: Personality and Social Psychology Bulletin. 48, 2, p. 283-296Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile4 Link opens in a new tab Citations (Scopus)322 Downloads (Pure)
Activities
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Marketing (Organisational unit)
van de Ven, N. (Chair)
2021 → 2024Activity: Membership types › Membership of committee › Scientific
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EMAC Online Seminar Series in Consumer Behavior
van de Ven, N. (Organiser)
2020 → 2024Activity: Participating in or organising an event types › Participation in workshop, seminar, course etc. › Scientific
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TS Economics and Management (Organisational unit)
van de Ven, N. (Chair)
2020 → …Activity: Membership types › Membership of board › Scientific
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TS Economics and Management (Organisational unit)
van de Ven, N. (Member)
2019 → 2020Activity: Membership types › Membership of committee › Professional
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TS Economics and Management (Organisational unit)
van de Ven, N. (Member)
2017 → 2020Activity: Membership types › Membership of committee › Professional
Projects
- 2 Active
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Crowdsourcing gedragsinterventies met de Belastingdienst
van de Ven, N. (Principal Investigator), de Graaf, P. (Co-Investigator) & Paley, A. (Co-Investigator)
19/03/26 → 25/11/27
Project: Research project
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Greed and consumer decision making
Schrover, E. B. M. (Principal Investigator), van de Ven, N. (Coach) & Stuppy, A. (Principal Investigator)
1/09/19 → 31/10/26
Project: Research project
Press/Media
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Netflix, Tinder en Hello Fresh spelen met abonnementen handig in op lakse klant
3/06/24
1 Media contribution
Press/Media: Expert Comment
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‘Subtiele duwtjes in goede richting’ kunnen consumenten behoeden voor valkuilen abonnementeneconomie
23/05/24
1 Media contribution
Press/Media: Expert Comment
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Hebzucht
van de Ven, N., Hoyer, K. & Speelman, W. M.
12/06/23
1 Media contribution
Press/Media: Expert Comment
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Prizes
Datasets
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Envy and admiration: Emotion and motivation following upward social comparison [Dataset]
van de Ven, N. (Creator), DataverseNL, 12 Oct 2015
DOI: 10.34894/uwtyw1, https://dataverse.nl/citation?persistentId=doi:10.34894/UWTYW1
Dataset
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What causes the strength-is-weakness effect in coalition formation: Passive adoption or active selection of self-serving allocation rules?
Wissink, J. (Contributor), van Beest, I. (Contributor), Pronk, T. (Contributor) & van de Ven, N. (Contributor), Dataverse NL, 2020
DOI: 10.34894/FCLGKP
Dataset
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What emotional tears convey: Tearful individuals are seen as warmer, but also as less competent [Dataset]
van de Ven, N. (Creator), Meijs, M. H. J. (Creator) & Vingerhoets, A. J. J. M. (Creator), DataverseNL, 25 Jul 2016
DOI: 10.34894/8kuier, https://dataverse.nl/citation?persistentId=doi:10.34894/8KUIER
Dataset
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Greed and adolescent financial behavior [Dataset]
Seuntjens, T. G. (Creator), van de Ven, N. (Creator), Zeelenberg, M. (Creator) & van der Schors, A. (Creator), DataverseNL, 4 Apr 2017
DOI: 10.34894/tty2y3, https://dataverse.nl/citation?persistentId=doi:10.34894/TTY2Y3
Dataset
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Dispositional greed [Data set]
Seuntjens, T. G. (Creator), Zeelenberg, M. (Creator), van de Ven, N. (Creator) & Breugelmans, S. (Creator), DataverseNL, 28 Jan 2016
DOI: 10.34894/5hjtyt, https://dataverse.nl/citation?persistentId=doi:10.34894/5HJTYT
Dataset