Research output per year
Research output per year
Personal profile
Research interests
Peter Broeder investigates social media in digital marketing communications and cultural differences in online persuasion of consumers.
He is author of numerous scientific publications on socio-psycholinguistic aspects of multilingualism, second language learning/teaching, language education policy, intercultural communication, teacher training, and recently, intercultural differences in online consumer behavior. These issues are addressed in Europe, South-Africa and China. He also has an extensive record in coordinating projects in these domains.
Cross-cultural persuasivity in online consumer behavior.
This project explores cultural differences in how to persuade online consumers from Europe and Asia. Dual-processing models for predicting human behavior (ELM, TPB) are used to investigate both web shop (seller) variables and consumer variables in both B2C-market and C2C-markets.
Getting on the Same Page.
Literacy in terms of reading and understanding texts is essential for school success. Stylistic choices are evaluated for their effects on the persuasiveness of a text. These effects are studied in relation with characteristics of receiver (involvement), content (relevance), source (reputation), situation (depth of processing) and context (medium).
Current courses
Click here for my courses.
External positions
Webshop Scuba gear (ISP Shop Dive Action)
1 Oct 1999 → …
Keywords
- Information And Communication Technology In Education
- Portfolio Theory
- Language And Minorities
- Intercultural Management
- Marketing Communication
- Language Acquisition
- Multicultural Society
- Multicultural City
- Marketing
- Internet
- Asia
- Online Shopping
- Intercultural Communication
- E-Learning
- Language Technology
- Cultural Differences
- Social Media
- E-Commerce
- Psycholinguistics
- Consumer Behaviour
- Multilingualism
- Marketing Models
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- 1 Similar Profiles
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The impact of product tagging on trust and purchase intention: A cross-cultural perspective in visual e-commerce
Broeder, P. & Schouten, M., 2022, (Accepted/In press) In: Consumer Behavior Review. 20 p.Research output: Contribution to journal › Article › Scientific › peer-review
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Cross-cultural context endorsement in visual e-commerce: A study of Dutch and Indian female consumers
Broeder, P., 2021, In: Journal of the Academy of Business and Emerging Markets. 1, 2, p. 35-50 16 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile13 Downloads (Pure) -
Informed Communication in High Context and Low Context Cultures
Broeder, P., 21 Jun 2021, In: Journal of Education, Innovation, and Communication . 3, 1, p. 13-24 12 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile81 Downloads (Pure) -
Learning with the same text: Language skills required for non-native learners in secondary education
Broeder, P. & van Wijk, C., 2021, In: Language Teacher Education. 8, 1, p. 16-19 4 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile33 Downloads (Pure) -
Persuasive colours for trust in E-commerce: Dutch Blue or Russian Red?
Broeder, P. & van Doremalen, L., 2021, In: Russian Journal of Communication. p. 1-14 14 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile11 Downloads (Pure)
Projects
- 7 Active