Research Output per year
Personal profile
Research interests
Peter Broeder investigates social media in digital marketing communications and cultural differences in online persuasion of consumers.
He is author of numerous scientific publications on socio-psycholinguistic aspects of multilingualism, second language learning/teaching, language education policy, intercultural communication, teacher training, and recently, intercultural differences in online consumer behavior. These issues are addressed in Europe, South-Africa and China. He also has an extensive record in coordinating projects in these domains.
Cross-cultural persuasivity in online consumer behavior.
This project explores cultural differences in how to persuade online consumers from Europe and Asia. Dual-processing models for predicting human behavior (ELM, TPB) are used to investigate both web shop (seller) variables and consumer variables in both B2C-market and C2C-markets.
Getting on the Same Page.
Literacy in terms of reading and understanding texts is essential for school success. Stylistic choices are evaluated for their effects on the persuasiveness of a text. These effects are studied in relation with characteristics of receiver (involvement), content (relevance), source (reputation), situation (depth of processing) and context (medium).
Current courses
Click here for my courses.
External positions
Webshop Scuba gear (ISP Shop Dive Action)
1 Oct 1999 → …Keywords
- Information And Communication Technology In Education
- Portfolio Theory
- Language And Minorities
- Intercultural Management
- Marketing Communication
- Language Acquisition
- Multicultural Society
- Multicultural City
- Marketing
- Internet
- Asia
- Online Shopping
- Intercultural Communication
- E-Learning
- Language Technology
- Cultural Differences
- Social Media
- E-Commerce
- Psycholinguistics
- Consumer Behaviour
- Multilingualism
- Marketing Models
Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
- 7 Similar Profiles
language
Social Sciences
foreign language
Social Sciences
student
Social Sciences
intercultural communication
Social Sciences
school
Social Sciences
twitter
Social Sciences
multilingualism
Social Sciences
secondary education
Social Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 1985 2019
Self-disclosure and trust on Airbnb: a cross-cultural perspective
Broeder, P. & Crijns, K., 2019, Storytelling across platforms: Managing corporate and marketing communications from a storytelling perspective. Zimand-Sheiner, D. & Strovsky, D. (eds.). Ariel: Ariel University, p. 160-171 12 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
Open Access
File
Self-disclosure
Accommodation
Economic exchange
Service provision
Uncertainty avoidance
Exclusivity in online targeted promotions: Cross-cultural preferences of consumers
Broeder, P. & Derksen, R., 2 Oct 2018, In : International Journal of Business and Emerging Markets. 10, 4, p. 396-408 13 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access
File
Exclusivity
Scarcity
Online markets
Online marketing
Online advertisement
Eye contact and trust online: The effect of profile pictures on Airbnb booking
Broeder, P. & Remers, E., 2018, The IEEE 12th International Conference on Application of Information and Communication Technologies / AICT 2018. p. 336-339 4 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open Access
File
Online trust
Uncertainty
Experiment
Moderation
Electronic commerce
Colour preference of online consumers: a cross-cultural perspective
Broeder, P. & Scherp, E., Dec 2017, In : Marketing from Information to Decision Journal. 1, 1, p. 53-62 11 p., 1.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access
File
Online purchasing
Emotion
Asia
Cultural differences
Factors
The use of English in Dutch text messages as a function of communicative constraints
Lettinga, A., van Wijk, C. & Broeder, P., 2017, In : Taal en Tongval: Tijdschrift voor taalvariatie. 69, 1, p. 71-87 17 p., 69,1.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access
File
pragmatics
young adult
recipient
language behavior
social distance
Projects 1996 2010
- 9 Finished
Learning through learning. Self-regulation in life-long language learning
1/01/04 → 1/01/10
Project: Research project
Multilingual cities projec
van der Avoird, M. P., Broeder, P., Extra, G., de Ruiter, J. J. & Yagmur, K.
1/01/00 → 1/01/01
Project: Research project
De behoefte aan OALT bij allochtone ouders van basisscholieren
van der Avoird, M. P. & Broeder, P.
1/01/00 → 1/01/02
Project: Research project
The status of minority languages in internationally comparative perspective
van der Avoird, M. P., Broeder, P., Extra, G. & Yagmur, K.
1/01/00 → 1/01/01
Project: Research project
Languages and Cultures in the Utrecht neighbourhood Lombok/Transvaal
Aarssen, J., Broeder, P., Extra, G. & el Aissati, A.
1/01/00 → 1/01/04
Project: Research project