Peter Broeder

dr.

Tilburg School of Humanities and Digital Sciences, Department Communication and Cognition
Tilburg School of Humanities and Digital Sciences, Language, Communication and Cognition

Phone+31134663584, +31134663094
EmailPeter.Broeder@tilburguniversity.edu

Warandelaan 2, Dante Building, room D 402
5037 AB Tilburg
Netherlands

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Personal profile

Research interests

Peter Broeder investigates social media in digital marketing communications and cultural differences in online persuasion of consumers.

He is author of numerous scientific publications on socio-psycholinguistic aspects of multilingualism, second language learning/teaching, language education policy, intercultural communication, teacher training, and recently, intercultural differences in online consumer behavior. These issues are addressed in Europe, South-Africa and China. He also has an extensive record in coordinating projects in these domains.

Cross-cultural persuasivity in online consumer behavior.

This project explores cultural differences in how to persuade online consumers from Europe and Asia. Dual-processing models for predicting human behavior (ELM, TPB) are used to investigate both web shop (seller) variables and consumer variables in both B2C-market and C2C-markets.

Getting on the Same Page.

Literacy in terms of reading and understanding texts is essential for school success. Stylistic choices are evaluated for their effects on the persuasiveness of a text. These effects are studied in relation with characteristics of receiver (involvement), content (relevance), source (reputation), situation (depth of processing) and context (medium).

Current courses

Click here for my courses.

External positions

Webshop Scuba gear (ISP Shop Dive Action)

1 Oct 1999 → …

Keywords

Information And Communication Technology In Education
Portfolio Theory
Language And Minorities
Intercultural Management
Marketing Communication
Language Acquisition
Multicultural Society
Multicultural City
Marketing
Internet
Asia
Online Shopping
Intercultural Communication
E-Learning
Language Technology
Cultural Differences
Social Media
E-Commerce
Psycholinguistics
Consumer Behaviour
Multilingualism
Marketing Models

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Research Output 1985 2018

Exclusivity in online targeted promotions: Cross-cultural preferences of consumers

Broeder, P. & Derksen, R., 2 Oct 2018, In : International Journal of Business and Emerging Markets. 10, 4, p. 396-408 13 p.

Research output: Contribution to journal › Article › Scientific › peer-review

Exclusivity

Scarcity

Online markets

Online marketing

Online advertisement

Eye contact and trust online: The effect of profile pictures on Airbnb booking

Broeder, P. & Remers, E., 2018, The IEEE 12th International Conference on Application of Information and Communication Technologies / AICT 2018. p. 336-339 4 p.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Online trust

Uncertainty

Experiment

Moderation

Electronic commerce