Research output per year
Research output per year
Personal profile
Research interests
Peter Broeder investigates social media in digital marketing communications and cultural differences in online persuasion of consumers.
He is author of numerous scientific publications on socio-psycholinguistic aspects of multilingualism, second language learning/teaching, language education policy, intercultural communication, teacher training, and recently, intercultural differences in online consumer behavior. These issues are addressed in Europe, South-Africa and China. He also has an extensive record in coordinating projects in these domains.
Cross-cultural persuasivity in online consumer behavior.
This project explores cultural differences in how to persuade online consumers from Europe and Asia. Dual-processing models for predicting human behavior (ELM, TPB) are used to investigate both web shop (seller) variables and consumer variables in both B2C-market and C2C-markets.
Getting on the Same Page.
Literacy in terms of reading and understanding texts is essential for school success. Stylistic choices are evaluated for their effects on the persuasiveness of a text. These effects are studied in relation with characteristics of receiver (involvement), content (relevance), source (reputation), situation (depth of processing) and context (medium).
Current courses
Click here for my courses.
External positions
Webshop Scuba gear (ISP Shop Dive Action)
1 Oct 1999 → …
Keywords
- Information And Communication Technology In Education
- Portfolio Theory
- Language And Minorities
- Intercultural Management
- Marketing Communication
- Language Acquisition
- Multicultural Society
- Multicultural City
- Marketing
- Internet
- Asia
- Online Shopping
- Intercultural Communication
- E-Learning
- Language Technology
- Cultural Differences
- Social Media
- E-Commerce
- Psycholinguistics
- Consumer Behaviour
- Multilingualism
- Marketing Models
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- 1 Similar Profiles
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Limited-time scarcity and competitive arousal in e-commerce
Broeder, P. & Wentink, E., 2022, In: The International Review of Retail, Distribution and Consumer Research.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile4 Downloads (Pure) -
Profile photos' impact in online reviews: the effect of cultural differences
Broeder, P., 2022, In: Review of marketing science. p. 1-16Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile5 Downloads (Pure) -
The cross-cultural impact of mobile payment technology: Fingerprint scanning vs. QR-code scanning
Broeder, P. & Verleun, S., 2022, In: Journal of Mobile Computing & Application . 9, 1, p. 1-7 7 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile41 Downloads (Pure) -
The impact of product tagging on trust and purchase intention: A cross-cultural perspective in visual e-commerce
Broeder, P. & Schouten, M., 2022, In: Consumer Behavior Review. 6, 1, p. 1-17 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile55 Downloads (Pure) -
The moderating effects of age and gender on the relationship between culture and uncertainty avoidance: Evidence from Europe and Asia
Broeder, P., 2022, In: Journal of the Academy of Business and Emerging Markets. 2, 1, p. 3-18 15 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile21 Downloads (Pure)
Projects
- 7 Finished
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Getting on the Same Page: Tools for teachers to cope with linguistically diverse classrooms
1/01/20 → 1/01/22
Project: Research project