Photo of Piia Varis
  • Warandelaan 2, Dante Building, room D 223

    5037 AB Tilburg



Research output per year

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Personal profile

Research interests

Forthcoming publications: 

Varis, Piia. Ethnography. In The Routledge Handbook of English Language and Digital Humanities (eds. Svenja Adolphs & Dawn Knight). Abingdon: Routledge.

Varis, Piia. Digital ethnography in the study of language, gender and sexuality. In The Routledge Handbook of Language, Gender and Sexuality (eds. Judith Baxter & Jo Angouri). Abingdon: Routledge.

Varis, Piia & Mingyi Hou. Digital approaches in linguistic ethnography. In The Routledge Handbook of Linguistic Ethnography (ed. Karin Tusting). Abingdon: Routledge.

Varis, Piia. Digital culture and ethnography. A beginner's guide. New York: Routledge.


In the autumn semester 2019 I teach the following courses: Digital Culture and Society (BA Online Culture: Art, Media and Society + Liberal Arts and Sciences), Digital Ethnography (MA Online Culture), New Forms of Knowledge Online (MA Online Culture), and Online Health Practices (MA Health Humanities)

Current courses

Click here for my courses.

PhD supervision

PhD supervision:

Du, Caixia. The birth of social class online. The Chinese precariat on the internet. (Defence September 12, 2016)

Hou, Mingyi. Social media celebrity. An investigation into the latest metamorphosis of fame. (Defence May 23, 2018)

Leri, Alice. Who is Turkish American? Investigating contemporary discourses on Turkish Americanness. (Defence September 9, 2014)

Nie, Ted. Memes, communities and continuous change: Chinese internet vernacular explained. (Defence June 18, 2018)

Oudenampsen, Merijn. The conservative embrace of progressive values. On the intellectual origins of the swing to the right in Dutch politics. (Defence January 12, 2018)

van Nuenen, Tom. Scripted journeys. A study on interfaced travel writing. (Defence December 21, 2016) 

Velghe, Fie. 'This is almost like writing'. Mobile phones, learning and literacy in a South African township. (Defence December 3, 2014. Awarded Cum Laude)


  • Digital Culture
  • Digital Media
  • Digital Ethnography
  • Social Media
  • Discourse Studies

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Research Output

Conspiracy theorising online: Memes as a conspiracy theory genre

Varis, P., 2019, (Tilburg Papers in Culture Studies; no. 238).

Research output: Working paperScientific

Open Access

Digital approaches in linguistic ethnography

Varis, P. & Hou, M., 2019, The Routledge Handbook of Linguistic Ethnography. Tusting, K. (ed.). 1 ed. Abingdon: Routledge, p. 229-240

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Greta Thunberg and the #climatestrike are shaping the climate debate

Varis, P., 7 Feb 2019, In : Diggit Magazine.

Research output: Contribution to journalArticlePopular

Caught between autonomy and control? An analysis of online discourses on child location tracking technologies

Boelhouwers, M., Vanden Abeele, M., Varis, P. & Backus, A., 2018.

Research output: Contribution to conferenceAbstractOther research output

Conspiracy theorising online

Varis, P., 21 May 2018, In : Diggit Magazine.

Research output: Contribution to journalArticlePopular


Digital culture and privacy

Piia Varis (Speaker)
4 Feb 2020

Activity: Talk or presentation typesInvited talkScientific

Interview: Conspiracy theories and climate change denial

Piia Varis (Participant)
15 Dec 2019

Activity: Other activity typesOtherScientific

What do you meme? Academic Forum.

Piia Varis (Speaker)
3 Dec 2019

Activity: Talk or presentation typesInvited talkScientific

Instagram influencers

Piia Varis (Speaker)
3 Oct 2019

Activity: Talk or presentation typesInvited talkPopular

Digital ethnography

Piia Varis (Speaker)
13 Sep 2019

Activity: Talk or presentation typesInvited talkScientific